Blogging for writers: How to get more traffic with fewer posts

Blogging for writers: how to get more blog traffic with fewer posts, so you still have time to work on your book manuscript!


Yesterday morning I sat down at my computer and wondered why I didn’t pick a job that could be—I don’t know—easier? I had to draft comp copy for a proposal, and I could not get the words to flow. It was painful.

This happens to me Every. Time. I get it bad when I’m sitting down to write sections of a proposal. Or drafting a pitch letter. Or writing a blog post.

And that? That is sad. Sad like my inability to keep plants alive.

blogging for writers

It doesn’t matter if we know, intellectually, that it’s just resistance staring back at us, trickling fear into our veins drip by drip. I’ve read every book in the genre—The War of Art, Big Magic, Bird by Bird—and I still get a turn in my stomach at the thought of sitting down to write.

Only two things have helped me woman up and write what needs to be written each day:

  1. Terrible first drafts. (The first drafts of my book projects are a horror show.)
  2. The Sticky Blogging Brainstorming worksheet.

I’ve talked about my trusty Sticky Blogging worksheet before, but that’s because it’s so good I just can’t shut up about it. It’s taken me from stressball to calm + collected about writing.

That brainstorming worksheet lives in a folder on my computer called “Start Here Before Writing,” and it’s the PDF equivalent of brushing my teeth and getting dressed in the morning. If I don’t start there, I get disoriented, scattered, and very grumpy about what happens next.

Now, when I’m thinking about the 10,000 reasons I should check email again instead of drafting that pitch letter, I turn off my wifi, open my brainstorming worksheet, open a Word document, and start doing some terrible drafting.

blog writing workshop

Because terrible drafts turn into better drafts which turn into good drafts which turn into Done.

And Done is a beautiful feeling.

But I will admit that the brainstorming worksheet wouldn’t be the game-changer it is without all the other methods I learned in my friend Kelly’s Sticky Blogging workshop. That class really helped me understand the science behind hooking a reader and not letting them go—something I wish I could teach all writers as well as Kelly does. It’s especially perfect for teaching blogging for writers, which, let’s admit, has its own set of advantages and challenges.

The real payoff of her class? With her Sticky Blogging method, Kelly only needs to post about once a month to get strong traffic and make a living from her blog.

And less time blogging = more time for your manuscript. THAT’s what makes it the best class on blogging for writers–it’s all about building your platform without bankrupting your book writing time.

The best class on blogging for writers

That’s why I’m excited she’s finally opening up to new students for the first time this year. Honestly, I’m tempted to sign Jarrett up this year, but he’d kill me.

But if you won’t kill me for being a bit bossy: you should sign up for Kelly’s free workshop! It’s called How to Get More Traffic with Fewer Posts. 

You can learn a ton from her in just 1 hour, and you don’t have to spend a single penny. You also don’t need to sign up for her bigger Sticky Blogging class if it’s not your thing–you can just tune in to the free workshop and still learn a lot.

Kelly’s running her free sessions this Wednesday, Thursday, Friday, and Saturday. Maybe it’s time to treat yourself to a little free education this week? 

 

Click here to learn more and register for the free workshop!

 


5 quick reads for the week

  1. Pitching is an art, and a pitch is possibly the most difficult paragraph you’ll ever write. Luckily, tips abound!
  2. I am a little obsessed with writing by hand. This story takes the cake, though.
  3. Shhh.
  4. I had such a fun time chatting with Maggie of the Cookbook Love podcast! We talked cooking as chore vs. self-care, my very favorite cookbook of all time, and why I don’t actually own very many cookbooks.
  5. Who gets to decide who is an authority on food?

What we’re eating this week

I had a crazy weekend–I zipped off to catch a 3 am Amtrak train after the James Beard Awards so I could be back in time to host my sister and her boyfriend, and I’m still trying to catch my breath. I was only home ONE day last week, so I am also very ready for some cooking in my kitchen. Here are the middling results:

Monday: I did not want to use my brain, so grilling it was. We’ve recently gotten into the chorizo chicken sausages from Whole Foods, and we grilled some spring onions from our farm basket and made an unremarkable salad. Can I write a think piece in praise of unremarkable dinners? (Wait, JJ beat me to it.)

Tuesday: Jarrett is in DC for the night, so Pepper and I are partying with some Pepperoni Pizza Pasta, which is exactly as basic as it sounds.

blogging for writers

Wednesday: J and I joined a kickball team that plays on Wednesdays, so I’ve been turning to one of my favorite books, Eat at Home Tonight, to tell me what to cook when I have to go run around like a lunatic in, like, 20 minutes. This week’s answer: balsamic beef lettuce wraps with slaw.

Thursday: Okay, I ran out of steam. I have no idea what to cook and no desire to figure it out. Thanks for tuning in to my cooking show!

Friday: Beer and BBQ at Hardywood!! Happiness is a warm bun weighted down with pork.

Cheers!

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How to get more readers with less struggle

The best blog writing workshop: this is my #1 pick for a blog writing workshop that will teach you how to hook readers and not let them go!


Yesterday morning I sat down at my computer and wondered why I didn’t pick a job that could be—I don’t know—easier? I had to draft comp copy for a proposal, and I could not get the words to flow. It was painful.

This happens to me Every. Time. I get it bad when I’m sitting down to write sections of a proposal. Or drafting a pitch letter. Or writing a blog post.

And that? That is sad. Sad like my inability to contain coffee inside my cup.

blog writing workshop

It doesn’t matter if we know, intellectually, that it’s just resistance staring back at us, trickling fear into our veins drip by drip. I’ve read every book in the genre—The War of Art, Big Magic, Bird by Bird—and I still get a turn in my stomach at the thought of sitting down to write.

Only two things have helped me woman up and write what needs to be written each day:

  1. Terrible first drafts. (The first drafts of my book projects are a horror show.)
  2. The Sticky Blogging Brainstorming worksheet.

That brainstorming worksheet lives in a folder on my computer called “Start Here Before Writing,” and it’s the PDF equivalent of smashing the glass case holding the fire extinguisher. (That is, if you were allowed to smash that case every time you turned on the stove. Apparently I really rely on my emergency devices.)

Now, when I’m thinking about the 10,000 reasons I should check email again instead of drafting that pitch letter, I turn off my wifi, open my brainstorming worksheet, open a Word document, and start doing some terrible drafting.

blog writing workshop

Because terrible drafts turn into better drafts which turn into good drafts which turn into Done.

And Done is a beautiful feeling.

But I will admit that the brainstorming worksheet wouldn’t be the game-changer it is without all the other methods I learned in Kelly’s Sticky Blogging blog writing workshop. That class really helped me understand the science behind hooking a reader and not letting them go—something I wish I could teach all writers as well as Kelly does.

That’s why I love to sing the praises of Kelly’s class far and wide, and why I’m excited she’s finally opening up to new students for the first time this year. Honestly, I’m tempted to sign Jarrett up this year, but he’d kill me.

But if you won’t kill me for being a bit bossy: you should sign up for Kelly’s free blog writing workshop! It’s called How to Get More Traffic with Fewer Posts, and this is the last week she’ll be offering it this year. You can learn a ton from her in just 1 hour, and she’s running her free sessions this Wednesday, Thursday, Friday, and Saturday.

I’m going to be re-watching her blog writing workshop this afternoon as a reward for hitting my proposal writing goals for the day. I hope to see you there!

 

Click here to learn more and register for the free workshop!

 


5 quick reads for the week

  1. I have plenty of time to write, said no one on the planet ever. Here are 3 ways to fix it.
  2. Laundry is the first thing I would set on fire if I actually had a fire extinguisher. This makes it slightly easier.
  3. “Writing nonfiction is not about telling your story.”
  4. I am ELATED that my wonderful author, Nik, made it on this New Yorker list of the top 3 fall cookbooks.
  5. I know you’ve lied about reading some of these classic novels; haven’t we all?

What we’re eating this week

This week is a tirefire! But a good tirefire! The first half of this week we’re puttering away in Alexandria and doing our regular normal boring things. On Thursday: WE’RE MOVING.

Well, almost. We’re closing on our new house this Thursday and then moving in a bit later in the month. But it is a doozy because not only are we moving from an apartment to a house, we’re also moving to an entirely new cute little town.  

blog writing workshop

So here’s what you eat when you sort of have two kitchens but one of them does not have a refrigerator yet:

Monday: Baked drumsticks and Greek salad. See? Regular, normal, and boring.

Tuesday: Burgers with coleslaw and corn on the cob. What could be more mundane?

Wednesday: Salmon with cauliflower mash and brussels sprouts. Yawn!

Thursday: Closing on our house, after which we will glamorously celebrate with a rare bottle of Foggy Ridge Final Call and even more glamorously dine at Lemaire. Good thing I saved up all my Excitement Points this week so I can cash them in BIG TIME now.

Friday: Cup-o-noodle soup because—ha! —we have no refrigerator yet. Please send us positive, temperature-controlled vibes. And if you want live-action updates on our new house and our exciting new microwave-ramen lifestyle, follow along on Instagram.

Cheers!

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The only new year’s resolution writers should make

Jarrett and I had the most fantastic staycation between Christmas and the new year. It felt so, so good to relax and get a few long-standing projects done around the house. The week was full of crazy exciting things like gift-wrapping and Costco shopping and house cleaning. We’re a wild bunch here.

There was also, of course, a lot of reading. I’m reading about four books at the same time right now, and while I’m not quite sure how I get myself into this love rectangle, it’s been magical.

Once again, one of my new year’s resolutions this year is to read more. To read well. To read where my interests lead me and explore new kinds of relationships with new kinds of books and new ways of thinking.

I will always believe that reading well is the single most important commitment any writer, creative, or curious person can make.

new years resolution for writers to get published

Here’s why:

When I started out in publishing I had a sort of weird job: I was the editorial assistant for both a nonfiction imprint and a genre romance imprint. It was incredible—one minute I’d be writing a tipsheet for a bestselling author’s next cookbook and the next I’d be editing racy copy for a romance novel. My desk was equal parts “Lose 20 pounds in 20 days!” and “Has the billionaire cowboy finally met his match”? It was fun.

Working on series romance was a huge stroke of luck since it meant I got to edit manuscripts and build my own author list right away. I will never forget the day a Senior Editor handed me a manuscript and asked if I wanted to take a crack at editing a book. I ran back to my desk, grabbed a red pen, and started reading—I had officially made it! I was editing A BOOK. A real book. People were going to read this book I was editing. I would edit it until it was the best book that had ever existed. My comments would be profound yet kind. My edits would be impeccable.

Two paragraphs into the manuscript, I hated my life. The book was awful. It was boring, clunky, empty words, one after the other after the other. Words plodding along for two hundred tiresome pages. I began to fantasize about quitting. It seemed the only humane thing to do, for the author and for myself. I would write a brilliantly worded resignation letter, and it would show them my true genius and talent. Genius and talent that shouldn’t be wasted on this drivel.

Instead, I gave myself a mental slapping around, pointed out to myself that there isn’t a speck of genius or talent to be found on me, and kept reading. I edited one such manuscript every month for the next nearly 3 years, and I learned something very important:

The mere act of writing will never make you a better writer.

Not ever.

You can pound away at the keyboard for the next infinity years and never have output that’s any good.

Because to output good writing you need to input good writing. It’s that simple.

If you don’t read outside of the echo chamber of your genre or category, it won’t matter how disciplined you are about sticking to a write-every-day resolution. You won’t one day emit good writing just because you’ve hit some imaginary threshold of word count or books completed. Good is honed, and to hone a precision edge you need to scuff up against something that’s stronger than you.

You need to read good writing.

That’s the first thing I tell every aspiring writer who asks me for advice on getting published. And it’s the first thing every writer—no matter where they are in their career—should put at the top of their resolution list. It’s non-negotiable.

Read The New Yorker; read books on the New York Times bestseller list; read critically acclaimed books in your genre; read The Wall Street Journal or The New York Times; read Pulitzer winners and the best books of the year. Just read good writing.

And don’t ever read bad writing.

The process of reading is the process of listening, and developing an ear for fluid prose is how you learn to write fluid prose. Every input you give your brain adds another data point for the rhythms and sounds of written language. Essentially, what you put in is what you get out.

So don’t put bad writing into your brain. Just like eating low-quality food is bad for your health, consuming low-quality writing is bad for your writer’s ear. The clichés, the lazy phrasing, the pompous reaching, the empty fluff will vibrate in your writer’s ear just as much as a perfectly turned sentence. Curate your inputs, and your mind will become attuned to the rhythms of good writing.

Once the sound of good writing is lodged inside you, then you can tackle all the other resolutions that have to come next: sticking to a writing schedule; connecting with readers; networking with other writers; learning how to market your work.

But start with reading. Each and every year.

This post was originally published one year ago, on January 5, 2016.


What I’m Reading

What Writers Know About Paying Attention (Stephanie Smith): I recently stumbled across the Slant Letter newsletter from Stephanie Smith, an editor at Zondervan, and I loved what she had to say this week about reading well: “Every novel, every narrative, every thesis or thinkpiece, all of these churn together like coffee grounds and kitchen scraps in the same compost pile. And slowly, with patient turning and over time, a nutrient-rich soil is created. If your sources are good, your soil will be good, and any seeds that are planted in it will absorb their richness and health. The reverse is also true: if your sources are lacking or anemic, chances are you won’t germinate that brilliant idea you were hoping to hatch.”

The 24 Best Longform Food Stories of 2016 (Eater): Well, look-ee here. Some great writing to read!

The Sixteen Most-Read New Yorker Stories of 2016 (The New Yorker): And some more.

The Most Popular Food News of 2016 (The New York Times): One last serving of good reads. (That Per Se review really was killer.)

A Literary Agent’s Guide to Publishing Terms Authors Should Know (Mark Gottlieb for The Write Life): If you’ve ever wondered what “D&A” means, this is the year to get your publishing jargon down pat.


What We’re Eating

We had good intentions. Good resolutions. Good plans. In fact, my health resolution this year was to cook vegetables in bulk and cram myself right full of them. But then we got home late from the cabin we rented for New Year’s, and our Peapod order was delayed, and we had nothing fresh in the fridge. Here is a true accounting of what happened from there:

Monday: Leftovers

Tuesday: Leftovers

Wednesday: Takeout, wine, friends at our house

Thursday: Finally back on track! A shrimp greek salad. Dinner of the resolution gods.

Friday: White Chicken Chili. I became obsessed with white chicken chili after having a dynamite bowl of it last week at a volunteer event. Luckily, my authors have a few knockout recipes: I’m trying Robyn’s white chicken chili recipe this week and Jenn’s recipe after that. 2017: the year of bathing in white chicken chili.

Cheers!

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