7 Things You Can Do Today to Get on The Bestseller Track

7 Ways to Become a Bestselling Author (text)

But first, the publishing stories worth reading this week:

Amazon is Quietly Eliminating List Prices (David Streitfeld for The New York Times): A fascinating look at the deterioration of the list price/discount marketing tactic and how it’s influencing online commerce, including the massive online book business. I thought this was a must-read this week, and it’s definitely a trend worth watching for anyone involved in online commerce.

Training to Be a Good Writer (Leo Babuata of Zen Habits): “You get good by doing it a lot, and caring. You’ll never be perfect at it—goodness knows I’m far from perfect — but the only way to get better is to practice. And to care about what you’re doing. Do that every day, and every step of the struggle will be an amazing one.”

My Top 5 Favorite Marketing Books (Chad Cannon): “They say that reading is a key habit for success–that our society’s leading thinkers, investors, and decision-makers must be readers. I fully believe it’s true, and I love this quote from Warren Buffet. Once, when asked what his key to success is, he pointed to a stack of books and said: ‘Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.'”

Do You Lock Your Best Ideas in a Vault? (Benjamin Percy for JaneFriedman.com/Glimmer Train): “For every story or essay or poem you write, you withdraw one image, two characters, maybe three of the metaphors you have stockpiled—and then slam shut the vault and lock it with a key shaped like a skeleton’s finger. I used to be the same way, nervously rationing out my ideas.”

 

7 Things You Can Start Doing Today to Become a Bestselling Author Tomorrow

I hope everyone had a delicious and fun Fourth of July weekend! The fireworks in DC were a bust with all the rain, but Jarrett and I spent the first half of the long weekend exploring Louisville and Lexington. We ate:

  • Brisket and smoked sausage at the Blue Door Smokehouse (picked by Ashlea Halpern of Condé Nast Traveler as one of her two favorite BBQ joints in the country!)
  • The most glorious country ham on an Eggs Benedict at Proof on Main inside the 21C Museum
  • A 4-course tasting menu of delight at Edward Lee’s fantastic 610 Magnolia
  • Really very naughty sandwiches at Ouita Michel’s Wallace Station (that Hot Country Ham and Pimento Cheese sandwich…oh my.)
  • And because we couldn’t help ourselves: more of Ouita’s food at Smithtown Seafood. They’re participating in the James Beard Foundation’s Blended Burger Project that challenges chefs to create more sustainable burgers by adding mushrooms to their patties. This makes the burger better. In fact, it was the best burger of my life. Yes, I said it. Go try it and tell me if I’m not right.

I think we did some other stuff in between there, but mostly we ate, and a lot.

Which brings me to the question: what productive things can you do as a writer or blogger when you are, say, too gut-bombed on Southern food to concentrate on your manuscript? Not every moment needs to be write-or-die, and there are so many things that can contribute to your skill-set that have nothing to do with typing away.

Here are 7 of them, which I first covered for Bustle Books, and which I hope make for some easily digestible reading no matter how gluttonous your holiday was!

7 Things You Can Start Doing Today to Become a Bestselling Author Tomorrow

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The One Piece of Advice I Give Every Single Aspiring Author

literary agent advice for writers to get published

But first, the book publishing stories worth reading this week:

Your Biggest Book Marketing or Platform Building Roadblocks – And How to Overcome Them (The Book Designer): This is a wonderfully detailed guide that tackles the 5 biggest obstacles writers face when trying to get their books out into the world. If you’re having trouble reaching your “dream readers,” feel like you don’t have enough time or money for a platform, or are struggling to see engagement on your platform, this is a great place to start.

J.K. Rowling posts letters of rejection on Twitter to help budding authors (The Guardian): “When she pitched under the name Galbraith without revealing her true identity, she faced many more snubs. Since then, Galbraith has published three successful novels but the first was rejected by several publishers, and Rowling was even advised to take a writing course.”

The Art of Influence: Who’s an Influencer, Who’s an Endorser, and How Do I Talk to Them? (Chadwick Cannon): “People don’t trust brands. They rarely trust strangers. But they do trust familiar people.”

The Charming Doodles Charles Darwin’s Children Left All Over the Manuscript of ‘On the Origin of Species’ (Brain Pickings): “In contemplating family, work, and happiness, Charles Darwin proclaimed: ‘Children are one’s greatest happiness, but often & often a still greater misery. A man of science ought to have none.’ And yet he and Emma had ten.”

Relevant (Literary Agent Donald Maass on Writer Unboxed): “Being relevant is not the same as being topical. Nor is it the same as being resonant. Topical stories have the quality of being current, ripped out of the headlines, a take on what is happening right now. Resonant stories are less immediate. They echo in the mind. They cause us to reflect and ponder. ”

The One Piece of Advice I Give Every Single Aspiring Author

The weather is gorgeous here in DC, submissions to publishers are in full swing, and the spring publishing season is chockfull of wonderful books. (Try this gorgeous cookbook, or this personal favorite.)

And today I’m on Kirsten Oliphant’s podcast, Create If Writing, chatting about everything from how the traditional publishing process works to what I look for when signing clients. Kirsten is incredibly savvy and hard-working–she writes books, hosts a podcast, leads online courses, and writes a blog, all while being a mom and wife. I actually think she may be the Beyoncé of our little writing blog community. All signs point to yes.

We were able to get in deep and talk about some of the most important topics that plague aspiring writers today:

  • How to get excited about building a platform (even when you really, really don’t want to)
  • Why you don’t need to be a used car salesman for your book
  • What a typical day in the life of a Literary Agent looks like (spoiler alert: a lot less glamor than you’d think)
  • How to avoid a lie-awake-at-night-in-fear book launch
  • How focusing on your own personal development can also help you in your writing career
  • Why you should buy your name as a domain (and how I failed at this)
  • The one piece of advice I give to every single aspiring author

Click here to listen to the full interview!

Get one free tip for reading more + living better each week!

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6 easy steps to the best nonfiction book idea

A literary agent on the 6 easy steps to finding the best nonfiction book idea–the easiest process for landing on the best nonfiction book idea for you!


Is it spring yet?!

I’ve had enough of this cold, and the rain, and the grayness, and I’m ready for deep sunshine and sitting on the porch.

best nonfiction book idea

Aaah. Heaven.

Until the weather breaks, I wanted to chat about book ideas, which is one of the things I see authors most struggle with. It’s not easy to find the best nonfiction book idea for you, and as an agent, it’s the pits watching an author flounder for inspiration.

Maybe you have a zillion ideas and don’t know which is the best? Maybe you have one idea but don’t know if it would sell? Maybe you have no ideas just yet?

It should seem easy enough to find the best nonfiction book idea. Just find an idea you love, then write about that, right?

Except that a book isn’t for you. A book is for readers.

Ideally, the readership you’ve already built through your platform. And why spend nearly 2 years going through the publishing process if your book won’t make readers’ lives easier and more enjoyable?

A publisher also isn’t likely to invest in your book if they don’t think readers will find value in it. They’ll want you to pinpoint a clear problem you’re solving in the reader’s life and have a unique, interesting way to solve it.

So, how do you find that perfect intersection between what you love to write about and what readers will love? How do you find the best nonfiction book idea for you?

Here’s the exact process I use with my authors to help them find the best nonfiction book idea for them. Usually we walk through this research together, but today, you and I can go through it together digitally. ☺

best nonfiction book idea

 

6 easy steps to the best nonfiction book idea

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Read, Eat, Drink: William Zinsser on Nonfiction and a Wild Feast

Literary Agent Advice

Read:

How to Secure a Traditional Book Deal by Self-Publishing (Jane Friedman at Writer Unboxed): “It’s not any easier to interest an agent or publisher when you’re self-published, and since new authors are more likely to put out a low-quality effort (they rush, they don’t sufficiently invest, they don’t know their audience), chances are even lower their book will get picked up.” As Jane puts it, “we have a serious epidemic of impatience.” The truth is that publishing a book is easy, but finding readers for a book is hard. More here on how to decide if self-publishing is right for you.

What’s Your Book Marketing Plan? 6 Crucial Steps to Include (Maggie Langrick on The Write Life): “I now counsel all of our authors to build a relationship directly with their readers.” The wonderful thing about this Internet age is that no one can keep you from your readers but you. That’s a lot of responsibility, but it’s also a lot of opportunity.

The Biggest Business Mistake I Ever Made (Joel Friedlander, The Book Designer): “My big mistake was ignoring my email list. I just didn’t understand why it was crucially important until a friend showed me the light.” From my data, there are tons of bloggers and aspiring authors who are making this same mistake. In fact, of the last 10 calls I had with aspiring authors over the past few weeks, exactly ONE understood the importance of building an email list. Guess which one I offered to represent.

The Art of Science Communication: William Zinsser on How to Write Well About Science (Maria Popova, Brain Pickings): The day William Zinsser passed away, I picked up my old yellowed copy of On Writing Well, and it pulled me back to my journalism days in college. I didn’t realize it then, but Zinsser, McPhee, Mitchell, and the whole crowd from my Literary Journalism class are the ones who dragged me, happily, into making a career in nonfiction. I remember picking up The New Yorker sometime in high school, spotting an article about UPS, and being so riveted I couldn’t stop reading. Good nonfiction makes even the most dense and mundane subject fascinating. As Zinsser says: “Writing is not a special language owned by the English teacher. Writing is thinking on paper. Anyone who thinks clearly can write clearly, about anything at all. Science, demystified, is just another nonfiction subject. Writing, demystified, is just another way for scientists to transmit what they know.”

Eat & Drink:

Before I jump into this week’s Eat & Drink, an important question: Does your diet consist almost entirely of chicken tenders, mac and cheese, grilled cheese sandwiches, and other delicacies from the kids’ menu? If so, please avert your eyes. Things are going to get what you would consider “gross.”

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