As strange as it sounds, one of the things I love most about my job is analyzing stats. I love looking at the interplay of dozens of different analytics to determine the reach and level of audience engagement of a potential client. And when I sign an author/blogger/entrepreneur who I think is incredibly talented, I love to spend our first few months tweaking and optimizing their platform so that it can grow in the ways that will give them…to be totally wonky…the best ROI.
So what to prioritize? Here are the numbers I zero in on when I’m assessing a potential client’s platform: