Tag: platform

2 Types of Flawed Thinking That Are Getting in the Way of Landing a Book Deal

by Maria
how to get a book deal
thought patterns that hold you back

I was thinking about the last batch of queries I caught up on last week, and I was trying to pinpoint why I passed on so many of the nonfiction projects.

On the surface, it’s easy to quantify the most common reason for passing—around 350 of the approximately 500 rejection letters I sent were because the author’s platform wasn’t strong enough yet.

The “yet” is the crucial part of this. I was so happy to see so many well-written queries and proposals with sound market research, unique concepts, and strong sample material. But when I looked at the marketing and publicity section, there were too many instances of “I will do this…” rather than “I have already done this.”

Which leads me to believe that the deeper issue is more about timing and perspective than hard numbers. I think two things are happening:

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If Querying Isn’t Working for You: Troubleshooting & Resources

by Maria

Typewriter

As I’ve been talking about on my Twitter, yesterday afternoon I finally caught up on all queries as of February 1, 2015. Writers: if you submitted a query to me before that date and haven’t received a response, please re-send. It may have been lost in the cosmic Internet shuffle!

I’ve also been hearing back from many writers who are looking for a bit more guidance about how to build their platforms, so here’s a quick round-up of resources and articles you might find helpful:

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Why Design Matters for Your Website

by Maria

 

Author website design

Today I’m over on Jane Friedman’s wonderful blog talking about why design is such a big, big deal for blogs and websites. If you’re just starting to build your platform, or want to take your work to the next level, you’ve GOT to make it look appealing. Design is your brand, and you only have about 10 seconds to win over someone who wanders through your online home. (According to #science, no one has an attention span  anymore…) Click here to read about the 7 things you need need on your site to make a strong first impression.

And while you’re there, poke around Jane’s blog–it’s full of fantastic resources for aspiring authors, creatives, and entrepreneurs. I think you’ll find it bookmark-worthy.

When is the right time to build a platform?

by Maria

when to start marketing a book

Now. Always, always now.

I was at a writer’s conference this weekend full of fabulous, motivated writers who were eager to crack the code of publishing. They had spent months, sometimes years, on their manuscripts, and they had worked extremely hard to polish those manuscripts and proposals to a perfect shine.

But, on occasion, I also heard a familiar refrain, one I hear often in the hundreds of query letters I receive a week: “My website is in the works…” “I plan to launch social media accounts …” “I will create a site to promote…”

The truth is, “I will…” has very little weight with publishers, agents, retailers, or any other gatekeeper. “I have…” is what we want to hear. “I have…” means you’re committed; you’re all in; you’re creating a community of customers now, before you even have a product.

 

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