Read:
Engaging Audiences Through Twitter in Just 15 Minutes a Day (Kirsten Oliphant at JaneFriedman.com): Kirsten writes about platform-building and the creative journey at Create If Writing, but here she is on one of my favorite sites, Jane Friedman’s blog, sharing tips for how writers and bloggers can get more out of Twitter in just 15 minutes a day. Kirsten and I will be chatting on her podcast in the next few weeks about publishing and platform-building, so keep an eye out for that interview!
Hachette CEO Michael Pietsch on the Future of Publishing: How an Invention From the 1400s Will Fare in the Years Ahead (Michael Pietsch, The Wall Street Journal): “Ever-larger retailers and wholesalers bring significant margin pressure, which will lead to continued conglomeration. Social media will continue to expand the writer’s ability to connect with readers; publishers will deepen their relationships with writers, but they’ll also create content of their own. As runaway books sell ever-larger numbers, publishers will earn more on their biggest sellers—which will keep driving up the advances they pay for potential hits. At the same time, publishers will need to innovate and challenge assumptions about every aspect of the business.”