The only program I’ll recommend for writers + bloggers

It’s Friday, and it’s summer, and probably the last thing on your mind is next week’s to-dos. Pepper is definitely checked out already:

literary agent book blog

(Job update: our local post office is hiring, and we’re helping Pepper work on her resume and cover letter so she can apply. Progress is slow. Hope is dwindling.)

Anyway, if you give me your ear for just 2 minutes on this pretty summer Friday, I want to tell you about one of my favorite things ever: Food Blogger Pro, which is closing for enrollment this coming Tuesday, the 27th.

If you don’t know Lindsay and Bjork of Pinch of Yum, they’re behind FBP, and they run one of the best blogs out there. Let’s pause on that thought: they run one of the best blogs out there. Not best food blogs, but best blogs, period. (And yes, FBP is great for all kinds of bloggers!)

I’ve worked with hundreds of bloggers, all who were already at the peak of their games, since by the time they get to me, we’re talking about publishing a book. I’ve read and scouted and sorted through thousands of blogs over the years, and there are only (and forgive me for saying it, but literally) 5 blogs I follow regularly, religiously, excitedly. Pinch of Yum is one of them.

And you know why? It’s not about the food. (But you should definitely eat this, because WEEKEND.

It’s because Lindsay and Bjork have what every blogger and writer wants:

an authentic voice + a big-time platform + integrity.

Lindsay and Bjork can teach you how to grow a blog and make a fantastic income from your writing, without having to be one of those shout-y, pushy marketing types who make the internet just plain annoying.

As you all know, I almost never recommend courses in this space. (Because the truth is: most “experts” out there aren’t experts. They’re just trying to brand themselves as experts. And part of my job is weeding out the true experts from the hyped-up, big-talkers.)

But I have the utmost respect for Food Blogger Pro because I’ve seen it produce dozens of top-tier bloggers who went on to get big book deals. Everybody who comes out of FBP, whether they’re a food blogger or blog about anything else under the sun, has that special mix of voice + platform + integrity. And I won’t name names, but probably some of your favorite authors have gone through FBP in the many years it’s been running.

And because I could shout about FBP from the rooftops all day, but I promised I’d only take up a few minutes of your precious Friday, here are just 2 more things I especially love about it:

  • Learn From The Best: Every writer and blogger I know dreams of making a full-time income from their words, but they don’t know how to get traffic or monetize their creative work. Every month, Pinch of Yum makes between $40,000 to $60,000 in income and receives over 4,000,000 page views. Why learn from someone else when you can learn from the best?
  • It’s a Surprisingly Great Deal: You get 300+ videos, access to a forum where you can ask more experienced bloggers anything (!), and discounts to tools you really need, like ConvertKit, Tailwind, SwankyPrints, and others. Also, because they’re overachievers, this year Lindsay and Bjork are also including their Edit Academy course (which teaches you how to make food videos and usually sells for $129) and Nutrifox (which is their nutrition labeling tool and costs $89/year) in FBP membership. Which by the way, costs only $29 per month. Which by the way, is less than I spend on treats for Pepper each month. Which by the way, results in no return whatsoever in my investment.

But enough from me–if you’re interested in learning more, you can read all about Food Blogger Pro here. If you decide it’s for you, you can use my link to get 10% off membership. I get a tiny percentage if you use my link; you get a great discount off the retail price; Pepper gets an allowance to buy treats. That’s a win-win-woof. (I couldn’t stop myself! Please forgive me.)

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The 5 best books for writers

Jarrett came home from work the other day waving a new book, which one of the editors at his office said was essential reading for writers. Excuse me, I said, but we have that book already, and I could have told you all about it if I had known you wanted more reading assignments.

(I’m always telling Jarrett, “You really should read this book—you’d like it!” when I finish a book. I think his backlog of books I really, really think he should read is really, really long and really, really ignored.)

I was in such a huff that someone had beat me to recommending On Writing Well that I pulled out my yellowing copy from the shelf and forced on him a dramatic reading of my favorite quotes as we ate dinner. (I’ve learned that the best place to trap someone is at the dinner table, and I think this is a free and fair trade for all the cooking I do.)

Anyway, as Jarrett sat rapt, or maybe bored, I told him all about how, at my first job as an editorial assistant at a NYC publisher, one of the executive editors had called me into her corner office, handed me a stack of 10 books about writing, and told me to start there, but that I could come back for more soon.

I had been working as a paralegal at a law firm beforehand, so I thought it was the coolest thing ever that I got to read books about writing instead of police reports. But 10 books is no small stack, and I didn’t know where to start.

best books for writers

So consider this my starter stack for you—these are the 5 books I’d most recommend to any writer, whether an aspiring writer, an established writer, or anyone who has to write or blog for a living. These are the best books for writers; the best books to teach you how to get published; the best books to make you feel less alone and hair-pull-y all the time.

Maybe others have beat me to recommending some of these books on writing to you, but I promise not to get huffy about it, and I hope you’ll still find one or two new gems here:

 

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How a book taught me how to travel better

We’re baaack! After two whole weeks in Greece–completely disconnected, fully honeymooning, and gloriously eating–we’re back to our daily routines and our screens. It’s a little weird to go from full days of being out in “the real world” (aka, not online) to spending 8+ hours a day staring at these little boxes we call computers, but it has also felt so, so good to be productive and have a sense of purpose again. Turns out, I’m one of those travelers that needs some useful work to do in between the gyro-inhaling and beach-sprawling.

I don’t know how I got so lucky, but it turned out that my author Jaime Kurtz’s book, The Happy Traveler: Unpacking the Secrets of Better Vacations, published just in time for this big, glorious, and very long vacation we had planned for ourselves. So even though I was thousands of miles away, I got to spend long hours on the beach listening to her wise voice tell me exactly how I could squeeze every last drop of goodness out of our honeymoon.

secrets to better travel

As I wrote about here, Jaime pitched me her book idea at the Writer’s Digest Conference, and I immediately said, “I NEED that book!” That’s the same reaction I got from every editor I later pitched the idea to, and the same reaction I get from nearly every person I tell about it. I honestly don’t know how I spent my whole life traveling without this book!

To give you a sense of how the pitching process works, here’s an excerpt from the pitch letter I sent, along with the proposal, to editors:

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The one word that should guide all your marketing

We’re having rain after rain after rain here, and that’s led to a lot of staying in and cooking and gin rummy playing. We recently got addicted to gin rummy after finally figuring out that we could play just the two of us, and now the competition has become fierce. Pepper has had to referee a few “disagreements” about the rules. I think that makes her the level-headed adult in the house.

(In unrelated news, here’s Pepper ready to hit the pavement for some job interviews. We had to stage an intervention last week and tell her that her free ride is up, and it’s time to start paying rent. Let’s hope someone else finds her more employable than we do!)

literary agent blog

We also spent a few days in Michigan this past weekend, and all the rain there brought up a crop of morels on the farm. We picked nearly 7 pounds of them, and now we’re going to cook them every which way we can think of.

literary agent blog

literary agent blog

Speaking of windfalls, I wanted to chat today about a word we don’t hear too often in the world of blogging and publishing:

Generosity.

Generosity doesn’t get talked about much, but it’s really the business we’re in as book people.

It’s the train car that’s pushed along by the engine of purpose—it’s essentially the outward expression of inward compassion for readers.

Generosity in writing means keeping a single-minded focus on bringing joy to others and feeling deeply, monumentally grateful that they’ve given a few precious minutes of their lives to your words. As Elizabeth Gilbert puts it in Big Magic:

“Learn to share things with an open heart and no expectations. Live out the existence that best suits your nature.”

There’s a magic that happens when you push all your cells in the direction of serving others, even if you haven’t had nearly enough coffee yet, even if you can only eke out a few moments of big-heartedness each day, even if nobody will notice or appreciate it.

That, I think, is one of the most important traits all successful bloggers and writers have: they start with giving and they end with giving, and in between they give a little more.

Effective Book Marketing for Authors

I am so, so lucky that my authors start there. They’re already at the top of their fields, running successful businesses, and well-known for the quality of their work. They have it all, and they want to share it all. That’s the kind of heart I look for when signing an author.

Which brings me to a related and important point that few people talk about:

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