Tag: literary agent advice

6 easy steps to the best nonfiction book idea

by Maria

A literary agent on the 6 easy steps to finding the best nonfiction book idea–the easiest process for landing on the best nonfiction book idea for you!

Is it spring yet?!

I’ve had enough of this cold, and the rain, and the grayness, and I’m ready for deep sunshine and sitting on the porch.

best nonfiction book idea

Aaah. Heaven.

Until the weather breaks, I wanted to chat about book ideas, which is one of the things I see authors most struggle with. It’s not easy to find the best nonfiction book idea for you, and as an agent, it’s the pits watching an author flounder for inspiration.

Maybe you have a zillion ideas and don’t know which is the best? Maybe you have one idea but don’t know if it would sell? Maybe you have no ideas just yet?

It should seem easy enough to find the best nonfiction book idea. Just find an idea you love, then write about that, right?

Except that a book isn’t for you. A book is for readers.

Ideally, the readership you’ve already built through your platform. And why spend nearly 2 years going through the publishing process if your book won’t make readers’ lives easier and more enjoyable?

A publisher also isn’t likely to invest in your book if they don’t think readers will find value in it. They’ll want you to pinpoint a clear problem you’re solving in the reader’s life and have a unique, interesting way to solve it.

So, how do you find that perfect intersection between what you love to write about and what readers will love? How do you find the best nonfiction book idea for you?

Here’s the exact process I use with my authors to help them find the best nonfiction book idea for them. Usually we walk through this research together, but today, you and I can go through it together digitally. ☺

best nonfiction book idea

 

6 easy steps to the best nonfiction book idea

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Read, Eat, Drink: Why We Can’t Read Anymore and a Mother’s Day Menu

by Maria

Read:

Hugh McGuire on reading

Do you read books anymore? I mean real, whole, chapter-by-chapter books? When was the last time you sat down with a book and read for an hour straight, without stopping to check your phone for a text or email, or taking a break to look up something on your tablet?

It turns out that online reading–emails, social media updates, articles, even this blog post–is stunting our ability to maintain our focus long enough to read whole chapters at a time in a book. As Hugh McGuire writes in this Medium article on Why We Can’t Read Anymore, which I love so much I want to quote it for days and weeks until people ask me to please shut up:

It turns out that digital devices and software are finely tuned to train us to pay attention to them, no matter what else we should be doing. The mechanism, borne out by recent neuroscience studies, is something like this:

New information creates a rush of dopamine to the brain, a neurotransmitter that makes you feel good.
The promise of new information compels your brain to seek out that dopamine rush.
With fMRIs, you can see the brain’s pleasure centres light up with activity when new emails arrive.

So, every new email you get gives you a little flood of dopamine. Every little flood of dopamine reinforces your brain’s memory that checking email gives a flood of dopamine. And our brains are programmed to seek out things that will give us little floods of dopamine. Further, these patterns of behaviour start creating neural pathways, so that they become unconscious habits: Work on something important, brain itch, check email, dopamine, refresh, dopamine, check Twitter, dopamine, back to work. Over and over, and each time the habit becomes more ingrained in the actual structures of our brains.

How can books compete?

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Should You Self-Publish or Traditionally Publish? The One Thing That Matters.

by Maria

 

self publishing vs traditional publishing

When you work in a coaching role like literary agents do, you tend to get a lot of the same questions. This is one of the big ones.

So, in the interest of efficiency, let’s hash it out right here. Should you self-publish or traditionally publish?

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Twitter vs. Facebook vs. Pinterest vs. Instagram: What’s Right for Authors?

by Maria

best social media for authors

There is a grand battle royale going down between social media networks, and writers and bloggers are caught in the middle of it. The boundaries are constantly shifting, the pros and cons of each platform are always changing, and no one ever seems to be able to decide where in the heck they should be.

So, which social media networks should you be on? Where can you get the best bang for your social media buck?  I get this question all the time, and like the Twitter-specific question from last week, the answer is complicated. Because really, choosing a network depends on what kind of writer or blogger you are and what areas of your author platform you need to bolster.

The one thing that applies to everyone? You can’t (and shouldn’t) build your numbers on all of them. You will drive yourself straight loony-tunes if you try to keep up with all of them, and your social media campaign will be less effective if it’s not focused. It’s worth it to find your social media soulmate–that one platform that will not only grow your platform but also be actually enjoyable!

Ready to choose? Here are the candidates:

  • Facebook: The big kahuna. I’m still of the belief that every single writer should have a professional Facebook page, and this is for one simple reason: sheer numbers. Facebook has 1.35 billion monthly active users. The other networks lag far behind—Instagram has an estimated 300 million users, Twitter has an estimated 288 million users, and Pinterest has about 70 million users. Facebook is still where everyone and their grandma is, and even though it’s been changing its algorithm to limit the reach of posts (more on the changes to Facebook’s algorithm and what it means for authors here), it’s still the best place to reach the most people. Facebook also allows you to integrate all mediums–text with no character limits, images, videos, GIFS, etc–so it can work for you no matter what your strengths are. I consider a professional Facebook page to be one of the foundational elements of building a platform.

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