Book promotion for introverts: a literary agent on how to sell your book even if you hate self-promotion!
How was your Halloween? We had the cutest little X-Men characters (Storm and Magneto) and their parents come by for trick-or-treating in our new neighborhood, and I finally got to realize my dream of being called “That Hot Dog Family.”
(Yes, Jarrett, Pepper, and I are all dressed up like hot dogs. Yes, I forgot to get a picture. Yes, that gives us a great excuse to rock the same costumes next year.)
Anyway, one of the questions I get all the time around here is about book promotion for introverts; namely, how can writers who are shy build a following and sell books?
So this week I’m sharing the 5 real-life tricks of book promotion for introverts: how even the most introverted authors can learn to love promoting their books.
A Former Book Publicist’s Advice to Traditionally Published Authors (Andrea Dunlop on JaneFriedman.com): “What’s true now is that you don’t have to so much as leave your couch to help your cause. Get your head around social media, web analytics, bloggers, all of it—there are a million resources out there to help you help yourself, and there’s no excuse for you not to be an integral part of your book’s promotion.”
Brews and Books: Beer and Book Pairing Recommendations (Aram Mrjoian for Book Riot): “I’ve said it before and I’ll say it again, books and beer are a perfect match. Trust me, if you need a legit fix for a lousy day at the office it’s the best medicine. Here are some new recommendations for pairing books and brews.”
The Biggest Marketing Mistake an Author Can Make (Amanda Luedeke, MacGregor Literary): “YOU HAVE ALREADY CREATED SOMETHING. You created your book. Now is the time to step out of the world of creation and into the world of relationships and networking. Get in front of the people who would typically read your book (and no, your author friends don’t count). Engage them. Befriend them. Let them know your book exists. THAT is marketing. And THAT will sell your book.”
Neil Gaiman Shares Writing Advice to Fans on Tumblr (Kristian Wilson on Bustle Books): If you’ve ever wondered how the pen behind Sandman and American Gods keeps writing, you’re going to want to pay attention.
Pinterest for Authors: A Beginner’s Guide (Kirsten Oliphant on JaneFriedman.com): “Finding the balance between actual writing and all the online promotion is a real struggle for writers. Lately I’ve heard many voices saying that writers need to be on Pinterest. With all the platforms to choose from, is Pinterest really an effective platform for writers?”
This week I’m over on She’s Novel, a great writing website run by the lovely Kristen Kieffer. I first came across Kristen’s site through Pinterest (yes, Pinterest is chockfull of writers), and I loved that she had totally nailed her branding and built such a vibrant platform—as a fiction writer!
I know I promised everyone a post answering that big question—do fiction writers need platforms?—but I thought it would be much more interesting to have Kristen tell you herself why she found platform-building worth her time, even when it means less writing time.
So next week I’ll be sharing a conversation between Kristen and I, as well as some of her on-the-ground advice for balancing writing time and platform time.
Until then, let’s talk about the simple habits that any writer can start building now to lock-in their success later…
Remember that earmarked book from the 90s that was supposed to teach us how to be highly effective people? I think we need one for publishing. Raise your hand if you agree!
Everyone wants to be highly successful. And we all know who the highly successful authors are: they get all the sales, all the reviews, all the fame and fortune. But how did they get there, and how do they stay there? Is their success the perfect confluence of writing skill, platform savvy, and maybe some pure, dumb luck?
Yes and no.
Yes, there is an extraordinary amount of whacky, weird luck in the publishing world. (Lookin’ at you, adult coloring books.) But there are also some underlying principles—an operating system, really—that runs on autopilot for these successful authors. They know how to do the right things, because they’ve done them over and over and over again.
When I started out in the publishing world as an editor, I didn’t know a foreword from a preface. I had a full tank of enthusiasm and an empty skull, waiting to be stuffed to the brim with publishing wisdom. At the time, I was pretty sure I knew nothing about publishing.
And I was pretty right. But what I didn’t realize was that I did, actually, have a few things going for me. (Other than a knack for pestering the heck out of people until they would give me interesting work.) I had four things:
An obsession with following up and deadlines. (This from a brief stint as a paralegal at a law firm.)
A stubborn desire to be over-the-top nice so that every single person would like me. (This is not always a good thing, let me tell ya.)
An annoying amount of curiosity about how publishing worked. (I think I abused the “any questions?” prompt more than anyone can reasonably forgive me for.)
The Truth About The New York Times and Wall Street Journal Bestseller Lists (Tim Grahl on The Observer): “If you’re a nonfiction author, and particularly if you write business books, bestseller lists mean more speaking gigs, higher consulting rates, higher visibility, and an enhanced reputation. They also mean more sales.”
How to Format a Book Proposal (Chad R. Allen): “So what’s your concept? Is it unique somehow? Does it meet an actual need people have? What’s your ability to help us move books when it’s published? What’s your promotion plan? Are you a good writer? Do your words grab us? Would a reader rather read your book than go to a movie?”
10 Bookish Feelings We Need English Words For ASAP (Sharanya Sharma for BookRiot): “…that got me thinking of other ‘untranslatable’ feelings and situations, some of which you can find words for in other languages. Words like tsundoku, a Japanese word that roughly means: ‘Leaving a book unread after buying it.’ (I am so very guilty of this. Sigh.)”
How to Find and Work With a Book Publicist—Successfully (Jane Friedman):”…even though you’re hiring a publicist, all authors have to be willing to learn how to market their book. Good marketing and publicity is a team effort, and the author is part of that team.”
Altered Tastes: Can the New Science of Neurogastronomy–and One Very Creative Chef–Convince Us That Healthy Food is Delicious? (Maria Konnikova for The New Republic): “Control flavor and you control what we eat—and perhaps, given time and more research, begin fighting the global nutrition problems that are a direct result of the industrialized production of food.”
What If I’m Too Introverted for Platform Building and Book Marketing?
Since these are two big topics, I’m going to tackle the first question today and leave the second one for next week. If you don’t want to miss next week’s post on platform-building for fiction writers, sign up to have posts come to you through the “subscribe” box on your right!
So, let’s talk about how introverted types can tackle platform-building and book marketing. What if the very thought of interacting with strangers (whether online or in real life) makes you queasy? What if it grates on your sense of identity to put yourself out there for anyone to see? What if you were always the kid with your nose in a book during lunchtime, not the one drawing a crowd of admirers with your stories?
Well, here’s a secret. Most bestselling authors are introverted, too. The majority of my authors would describe themselves as private, shy, or introverted. (Even Ree Drummond admits she’s a true homebody and would be happy never leaving her ranch!) In fact, most book people—agents, editors, booksellers—are introverts. That’s why we all came to books in the first place: we were the kids who would rather read a book than make conversation.
So we’ve all had to do battle with our introvert impulses. When I first started in publishing I was terrified—terrified—of presenting a book in front of the acquisitions committee. I loved the book so much, and the thought of laying that love bare in front of a big group of people so they could pick it apart and decide whether it was any good kept me up at night. But I did it, and I kept doing it and doing it, because I had to—it was just part of my job. Eventually, I started to see those meetings as fascinating and as a great opportunity for me to learn the skills I inevitably needed to advocate for the authors I loved.
My first agent lunch as an editor? Same thing: dread, nervousness, fear. My first editor lunch as an agent? Still scared. Even my first post on this blog: complete and utter fear that people would—gasp!—find it and read it. Putting ourselves out there makes us introverts absolutely loony tunes.
But what did I learn from all of this forced-because-it’s-my-job socialization? That those moments of talking to editors, writers, committees, and conference attendees are my most rewarding moments. I dread them going into it, but after I feel a deep, warm glow of happiness and excitement.
Because when it comes down to it, we as humans are hardwired for connection. We may not have the personality types to naturally enjoy speaking to large crowds, but when we focus on talking to one interesting person about one interesting topic, we light up.
I’ve had many authors share their struggles and fears about platform-building and marketing with me, and eventually I started to see the same patterns of thought that were holding them back. And I saw these patterns in my own life, too! But after seeing so many introverted writers and bloggers succeed, I realized there are certain ways we can help ourselves rethink what it means to build a platform and market a book. These tips have been helpful to both my authors and myself, and while everyone is different, I hope you find them useful!
5 Ways Introverts Can Rethink Platform Building and Book Marketing
