Introverted? Here’s how to promote your book

Book promotion for introverts: a literary agent on how to sell your book even if you hate self-promotion!


How was your Halloween? We had the cutest little X-Men characters (Storm and Magneto) and their parents come by for trick-or-treating in our new neighborhood, and I finally got to realize my dream of being called “That Hot Dog Family.”

(Yes, Jarrett, Pepper, and I are all dressed up like hot dogs. Yes, I forgot to get a picture. Yes, that gives us a great excuse to rock the same costumes next year.)

Anyway, one of the questions I get all the time around here is about book promotion for introverts; namely, how can writers who are shy build a following and sell books?  

So this week I’m sharing the 5 real-life tricks of book promotion for introverts: how even the most introverted authors can learn to love promoting their books. 

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How to get a book deal with your blog

How to go from blog to book–the 3 things publishers and literary agents look for in bloggers!


“Can you give me a number I should aim for?”

I could hear the hopefulness in her voice, the resolution to get started. I shifted in my desk chair and moved the phone to my other ear. I hate this question.

Now, don’t get me wrong: I loved this blogger and her writing. I’d admired her work for a long time, and it had been so much fun to finally talk to her and hear the behind-the-scenes of her blog.

But there was just one tiny problem.

Her author platform wasn’t big enough yet for a book deal.

from blog to book deal

She was doing all the right things—writing consistently, sharing her work, getting to know her readers and other influencers in her space. But I knew publishers would want her stats to be higher for a book deal, and I knew she would need to have a bigger readership to make a book successful.

I squirmed and gently suggested that she wait a little longer to pursue a book deal.

I knew she had a book in her, and I could just see how beautiful and inspiring it would be. But I also know I’m not doing anyone a service if we put a book out too early in an author’s career, before they have thousands of loyal fans who are clamoring to buy it. It’s worth doing a book at the right time in your career.

But how do you know if your blog can get you a book deal? How can you gauge whether you have enough readers to support a book? What are the blog traffic and social media numbers to aim for?

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Why talent is a myth, and the 3 things you actually need to be a bestseller

Why writing talent is a myth, and the 3 things that can actually help you become a bestselling author.


I was scrolling through my Instagram feed on Monday when something stopped me:

“I’m afraid I’m not talented enough.”

It was a caption on a pretty photo of a journal, and it was by a young writer who wasn’t sure she should keep going.

I could almost picture the real scene. The paralysis and anxiety about opening her manuscript. The embarrassment and self-criticism over what she’d written already. The fear that it was all for nothing. The escape to social media so she wouldn’t have to face those hard feelings.

I know it all, because I’ve been there, too. Who wouldn’t rather watch panda videos instead of doing the hard work? (She says as she Googles for panda videos…)

But anyone who’s ever written anything, from a novel to a blog post to a pitch letter, has had those same sinking feelings.

What if we don’t have what it takes? What if we’re not talented?

This nagging fear crops up everywhere, and it makes us wonder if, no matter how much effort we put in, we’ll just never be any good. We say we want to write, but then life gets in the way. Yet if we’re honest with ourselves, what’s really keeping us from writing?

It’s us. Our own fear.

The fear that we’re not talented enough.

how to become a bestselling author

But here’s what I’ve come to realize, after nearly a decade of working with writers and successful authors: that person who seems “talented”? They just have more experience.

It may seem like talented is a natural state for some, but that’s because all we see is the output of today and not the inputs of their entire lives. It’s a totally bogus construct. Most likely, that person began paying attention to writing before you, or maybe, through luck and circumstance, they have more time each day to pay attention to writing. They’ve simply accrued more hours on their experience meter, or they’ve had higher quality inputs. They’re not innately “better” than you–I promise!

What do I mean by inputs? I know we’re not machines, but I’ve always found it helpful to think of the creative mind like a container, one which has both inputs and outputs.

The output—the quality of your work—can only be made with the inputs that already exist in the container. Inputs can be anything. A creative mind is like a sponge, and it sops up anything and everything it finds interesting, even if it has no immediate use for it.

Inputs can be:

  • Books
  • Magazines
  • Art
  • Music
  • TV shows
  • Advice
  • Classes
  • Research
  • Nature
  • Conversations

See? Anything. But the key is:

The more high-quality inputs you have, the higher-quality your output is.

If you started reading The New Yorker at 7, you will be a better writer than most people, simply because you’ve absorbed the cadences of good writing. If you’re reading US Weekly and corporate memos most days, your inputs are mucking up your mind, and you may have to unlearn some bad cadences and turns of phrase.

Since we can’t see most people’s inputs, we assume their superior output is coming from someplace else: their talent. Instead, it’s coming from their superior inputs.

Which, trust me, is great news: it means all you have to do to up your game is fill yourself with the best writing, reading, and other inputs you can.

But fears are like whack-a-mole. You finally stop worrying about whether you’re talented, and then you start worrying about whether you’re self-disciplined enough. Or smart enough. Or clever enough. Or literally [any adjective] enough. Instead, we need to unplug the game and go get a drink at the bar. Um, I mean…stop letting the moles run the show.

That’s what separates bestselling authors from struggling authors. They know that the fears will always be there, but they don’t let them run the show.

Instead, bestselling authors have 3 deep beliefs about themselves and the world that make them completely unstoppable.

That’s why I believe that part of the work of being a writer, blogger, or creative of any kind is character-building. Without methodically developing these 3 beliefs, just like you methodically develop your writing or photos, you can only go so far.

Here are the 3 beliefs that separate bestselling authors from the rest:

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These 6 cookbooks are your ticket to the cheapest vacation ever

The best new international cookbooks for cooks who love to travel!


 

How was your Labor Day weekend?

Jarrett and I spent the long weekend in Chicago, and it was an amazing one: we did The Bean, Lakeshore Drive, Millennium Park, The Art Institute of Chicago, a river cruise architectural tour, the Chicago History Museum, and we even had enough time to relax and enjoy time with some family & friends.

best book blog

Our gorgeous view of Millennium Park and Lake Michigan from the top of The University Club.

But is it weird to say that I’m ready for a vacation, even though we just had one?

Usually I love getting back to my own home and routine, and I love feeling productive after a few days off. But there’s something about that August to September transition…

If you’re also daydreaming about a vacation but have to sit tight through September, here’s my little secret: a cookbook staycation!

After all, the best part of getting away is eating like a queen, right?

best cookbooks for cooks who love travel

And there are some pretty great cookbooks out this year that will help you cook straight past that wanderlust and make you feel like you’re right in the thick of dinner at that dream destination. According to my calculations, it’s approximately 785% cheaper and easier to do a cookbook staycation than a real-life, haul-yourself-to-a-plane-train-or-automobile vacation.

So here’s what I would do: Cancel everything on a Saturday or Sunday. Fake sick if you have to. Tell the kids/spouse/dog that it’s Cookbook Staycation Day, and they’re going to be part of it. Then wake up at a luxurious hour, have some coffee, read your cookbook in bed, make your shopping list, then stroll—don’t rush—through the store until you’ve piled up everything you need.

Then come home, find an on-theme Pandora station, put any willing hands to work at prep, and cook, cook, cook. Eat, eat, eat, exhale happily, and (if you’re feeling ambitious) watch a movie themed around the destination. Or just go to bed and dream happy, faraway dreams.

But before we can get to all that, start with this list of the best new cookbooks to take you away—with one of these on their way to you, you’ll soon be just as relaxed, rested, and gloriously well-fed as post vacation you has ever been.

6 new cookbooks for cooks who love to travel

Excerpted from The Kitchn.

With the last days of summer still ahead of us and the heat sticking to our backs, you might think grilling, grilling, and grilling are your only options for dinner. But picking at grilled chicken while scrolling through everyone else’s vacation photos is a straight path to lunacy.

So put down the grill tongs, step away from the envy, and have yourself a deliciously rollicking staycation, where you can be eating salsa-dipped chorizo and potato sandwiches in Mexico one day and Streuselkuchen in Germany the next.

Bangkok cookbook review

1. Bangkok: Recipes and Stories from the Heart of Thailand by Leela Punyaratabandhu, $35

Bangkok is one of the top-ranked travel destinations in the world, and this book will slip you into the busy city and take you on the food tour of a lifetime. The beautiful photography captures a busy city — a monk looking out the window of a commuter boat, hands turning skewers of grilled meat at a market stall — but leaves out the over 16 million tourists that crowd the city each year.

Opt out of the tourist herd and opt in to a staycation with Punyaratabandhu, who will guide you through the essential and the innovative recipes and show you the pleasures of sourcing and cooking Thai ingredients every day, instead of just vacation-binging on them.

Nopalito mexican cookbook review

2. Nopalito: A Mexican Kitchen by Gonzalo Guzmán and Stacy Adimando, $30

Admit it: You may be in a taco rut. But you don’t have to save the diverse miracles of Mexican food for nights out — Nopalito will usher you into a kitchen in Mexico, where anyone can master the fundamentals and extract them into unexpected and delicious weeknight dinners.

Let this gorgeous book pull you into the food and culture of Mexico, then walk determinedly into your kitchen and make those salsa-dipped chorizo and potato sandwiches.

taste of persia cookbook review

3. Taste of Persia: A Cook’s Travels Through Armenia, Azerbaijan, Georgia, Iran, and Kurdistan by Naomi Duguid, $35

Not every revered cuisine has a pin-on-the-map destination, and Persian food is one of those. Persia was once the world’s largest, most powerful, and intellectually advanced empire, and although Persians as an ethnic group are now mostly in Iran, it’s a culture and a cuisine that flaunts modern borders.

It’s hard to find a more ancient or humbling culinary tradition than this, and just a few nights eating at the table with Taste of Persia will inspire the same feelings of awe and curiosity that only the world’s greatest wonders can.

Click here to keep reading this list on The Kitchn!


What To Read This Week

3 Lesser-Known Books to Help You Understand, Manage, and Overcome Anxiety (Anne Bogel of Modern Mrs. Darcy): Anne struggled with anxiety onset by 9/11, and here are the 3 books (originally recommended by mental health professionals) she wishes she’d had when she was stuck in the mess of anxiety. I’m a big believer that books can help us heal and untangle ourselves, and these 3 books are a great start for uncovering what’s really going on with anxiety.

8 Ways to Spark Agent & Editor Interest in Your Book (Linda Sivertsen of BookMama): “Other than writing a RIVETING page turner of a book, no matter your genre, you can guess my answer. Uh huh. Build. Your. Platform. But before you head for the fridge, hear me out. The process will grow you and your writing and make you infinitely more magnetic. Here are eight of my favorite things you can do, including resources and tactics I’ve tried that have made a big difference in my career.”

How to Run a Successful Blog as a Partnership (Rachel Tiemeyer and Polly Conner on Food Blogger Pro Podcast): My smart and sweet authors, Polly and Rachel, are chatting with Bjork of Pinch of Yum about how they run their blog together. And yes, they wrote their book together, too! (You have preordered your copy of From Freezer to Table, right?) 🙂

You Can’t Edit Your Own Book and Here Are 7 Reasons Why (Blake Atwood on The Write Life): Yes, yes, yes. You really can’t edit your own book. I’ve been an in-house editor at book publishers, and I still want someone else to look at anything I write. It’s not about skill—it’s about perspective. Fresh eyes are the best eyes.

The Odor “Wheel” Decoding the Smell of Old Books (Eric Grundhauser for Atlas Obscura): “It’s official. Science has decided that old books smell ‘smoky,’ ‘earthy,’ and more than anything, ‘woody.’” It’s almost like they’re made from trees, right?


What We’re Eating This Week

As an act of mercy (i.e. so I don’t bore you to death), let me tell you about what we ate in Chicago instead of the nonexistent dinners I’ll be having in NYC this week.

Friday: We had the most spectacular meal at North Pond! I loved the Arts and Crafts feel of the dining room, and we had a perfect view of Lincoln Park and the pond from our table. The staff even gave us a little shout-out on our version of the menu for our anniversary! Aren’t we spoiled?

best book blog

Saturday: I love, love, love when good friends cook for us, and we had some amazing Ropa Vieja at our friends’ Charley and Catherine’s house. Also, there were Hemingway Daiquiris. I felt both literary and literally stuffed.

Sunday: Again, we were treated to a great home-cooked meal of grilled salmon and potatoes and broccoli and salad by our friends Rob and Sherry. It was that perfect mix of last-bit-of-fresh summer cooking yet buttery enough that we knew we were still on vacation. It felt indulgent, so I did, in fact, indulge.

Monday: Well, we might have eaten a meat-lovers pizza and then Chicago-style Char Dogs with all the fixin’s at Midway. But don’t we all need one last binge before we’re back to the real world of respectable eating?

Tuesday-Friday: Respectability ensues. (Just kidding. I want tacos.)

Cheers!

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