I know it sounds harsh, but there are a few mistakes on book covers that drive me up the wall. I adore book covers and never get tired of admiring them (and reaching out to feel the paper…) in bookstores, but every once in a while, I see a cover gone wrong.
So today let’s also talk about the ways book cover design can go awry, because I think we always have to edit out the bad before we can get to the good. (Can I get an amen from every writer who’s ever edited that terrible first draft?)
It’s a cold, hard truth of publishing that people judge a book by its cover. This is engraved on a tablet on a mountaintop somewhere in midtown Manhattan, where the other strictures of publishing are recorded, like, Thou shalt not covet thy neighbor’s advance, and Thou shalt not order anything but a salad at an editor lunch, unless the other person does first, or you’re just really, really hungry and don’t care anymore. But yes, the cover is the first thing a reader will see of your work; it’s how they’ll judge your book; and it’s your most important marketing tool.