Tag: cookbook publishing

7 Tips for Getting More Use Out of Your Cookbooks

by Maria

Here it is, one month later, and I’ve been itching with excitement to get back to you all! Like I talked about here, if you’re feeling creatively burned out (or, you know, just worn out from life) then taking a mini-sabbatical may be just what you need.

Even Penguin Random House, the largest U.S. publisher, gets that creative minds need to recharge a little now and then. Their sabbatical program is legendary for offering paid time off to pursue personal interests, and I know the editors there, especially, love hitting that 10 year mark and taking a month off to travel, volunteer, or even just staycation in blissful peace.

And just because writers, bloggers, and other creative kinds work for themselves doesn’t mean they shouldn’t give themselves the same benefits an employer would offer. As Ayn Rand would say:

 

ayn rand quote art print

 

Meanwhile, the wonderful folks over at The Kitchn were kind enough to have me on their site this month, sharing some of my ideas for getting more use out of cookbooks. And the conversations that sparked from that article were incredible! I was so touched to see dozens of readers leaving memories and tips about their favorite cookbooks and how they like to use them. There are so many touching personal reflections in that comment thread, and it honestly made me a little teary to think about how important and heartening our cookbooks can be to us.

As one commenter wrote:

“My mother passed away in April and I can’t seem to move on from her passing. Opening her cookbooks and seeing her notes, especially her hilarious reviews of recipes that weren’t so successful, brings her back to me. Cooking these recipes helps me keep her close to me even though she is gone. So, write in your cookbooks! Your daughters will thank you one day.”

If you also want to turn your cookbooks into well-used, well-loved family heirlooms, here’s the rest of the article!

7 Insider Tips For Getting More Out of Your Cookbooks

how to use cookbooks more to cook

Confession time: I make cookbooks for a living, but I don’t treat them nicely.

I treat my authors nicely — I love being their literary agent; it’s an honor — and I love the cookbooks we’ve made together (I hold them tight and sing them to sleep and feel all sorts of joy-sparks when I look at them). But let’s not be precious about it:

Cookbooks exist to help us cook.

They work for us, not the other way around. Cookbooks want more than anything to help you cook, and to cook damn amazing food — and sometimes better food than you could cook if left to your own panic-fueled decision-making. Cookbooks want to lure you away from that moment when you’re staring blankly into the fridge, fathoming the meaninglessness of dinner, and wondering why on earth you didn’t just plan something, like you swore you would.

Cookbooks will find you in that moment, wipe away your tears, and gently whisper, “It’s okay … I have an idea.”

So if you’re drowning in cookbooks but still parched for practical ways to get dinner done, you might need to reassess your relationship. Here are seven ways to make your cookbooks work for you like they mean it. They helped reform me from a hapless daydreamer to that stubborn soul that cooks a brand new recipe even though it’s 8 p.m. on a Wednesday, the fridge is empty, and the dog is on fire.

Click here to keep reading this article on The Kitchn!

And because I wasn’t lying when I said I’d been giddily squirreling treats away for you all, here’s a free download of that pretty watercolor kitchen pattern you see in my main graphic!

watercolor kitchen pattern utensils

Go ahead and use it wherever you’d like—on your blog, on Instagram, as a desktop background, or just print it out, fold it in half, and scribble a grocery list on it. I hope it’ll make some little corner of your life a bit cuter!

Click here to download this watercolor kitchen pattern.

What I’ve Been Reading

Big Magic (Elizabeth Gilbert): My goodness am I glad that I gave in to the hype and read this. I was worried it wouldn’t live up to expectations after all I’ve heard about it, but it really was much different than I expected and the perfect read for anyone taking a creative sabbatical (or feeling like they need to). The main gist of the book? Lighten up and play with your work. Never forget that you do this because you love it, and it’s okay to delight yourself, rather than torture yourself, with your creative work.

This Time Lapse Of 52,000 Books Being Shelved Is A Bibliophile’s Dream (Maddie Crum for The Huffington Post): This video hit me right in my weak spot. I could watch it for days and sigh happily at all the beautiful books and the beautiful home for books that the New York Public Library is. Sigh. (See?)

John Green on Failure (John Green via GalleyCat): In this video, John Green talks candidly about struggling with writing after The Fault in Our Stars became a massive success. This is a great tie-in to Big Magic, where Elizabeth Gilbert also reveals what’s on the other side of mega bestsellerdom. (Hint: It doesn’t get easier, but you can choose whether you’ll let the weight of expectations crush you or not.)

The Economics of Dining as a Couple (Megan McArdle for Bloomberg View): We’re big fans of McArdle’s book The Upside of Down, and this hilarious piece is worth reading with your other half before you head out on your next dinner date. As McArdle says, “A communist economy is a terrible idea. A communist dinner table, on the other hand, truly is a bounteous paradise.” (Hail to the fork and sickle!)

Publishing a Cookbook: How Do You Develop Recipes? (aka: How Destroyed Is Your Kitchen?) (Thriving Home): My lovely authors, Polly and Rachel, continue their behind-the-scenes series as they work on their first cookbook. We’re planning their recipe and lifestyle shoots for this fall, and the design inspiration they’ve been collecting is gorgeous. I can’t wait to share this book with you all!

7 Must-Haves to Make Your Home Cozy for Fall Reading (A.J. O’Connell for Book Riot): Blankets! Socks! Stretchy pants! I hope you’re as excited as I am to get extremely cozy with a book this fall.

Why Do Books Publish on Tuesdays? (Laurie Hertzel for Star Tribune): In case you’ve been wondering. 🙂

What have you been reading to kick off the fall? I’m in search of my next book, so I’d love to hear what you’ve been enjoying!

The One Limiting Belief That Holds Authors Back From Success (And a 3-Step Process to Work Your Way Past It!)

by Maria

how to market your book

But first, the stories worth reading this week:

  • TED-Ed Lessons for Writers to Kick Off 2016 (Maryann Yinn on GalleyCat): “Would you like to take in some writing wisdom? We’ve compiled a list of five TED-Ed videos on how to create captivating fiction, the definition of ‘orwellian,’ pronouns, misused modifiers, and the origins of the English language.”
  • Ten Things I Learned As A First-Time Published Author (Kristin Meekhof on HuffPo Books): “There were missteps on my part. I was green and it showed. Even a well-established person in the book industry told me so. She went to far as to say, ‘I knew you were on the learning curve, but I didn’t know you were at the bottom of it.'”
  • Details Help Writers Overcome Fear (Benjamin Vogt on JaneFriedman.com): “Writers are scaredy-cats. We go in fear of lots of stuff, like sharing our true thoughts or wondering how others will think of us.”
  • 7 Book Marketing Trends Authors Can’t Afford to Ignore (Kimberly Grabas on The Book Designer): “In today’s world of rapidly evolving digital media, an author’s book marketing strategy requires clear career objectives and goals, an understanding of what’s working right now (and what’s on track to pay dividends in the future), and some smart planning to tie it all together.”
  • At the Codex Hackathon, a Two-Day Marathon of Tech for Books (Jon Christian, The Boston Globe): “’There are a lot of really talented developers who love books, and who would love to participate if they knew the problems that needed to be solved.’”

 

The One Limiting Belief That Holds Authors Back From Success (And a 3-Step Process to Work Your Way Past It!)

When I was in college, I used to make fun of marketing majors. I didn’t think marketing was really a thing—it sounded more like a vague corporate job where you were paid good money to sit in meetings and say jargon-y things about customers and profits.

(This is especially hilarious, because I was an English major, of all things. Which is the epitome of a vague major, and one where you would most certainly not be paid good money. I guess I was just bitter.)

When I graduated and actually got a job in publishing (!!), I was still a little snot about marketing. Secretly (and I probably shouldn’t admit this because it is just so snotty)…but secretly, I thought the marketing assistants were just there because they hadn’t been able to get the editorial assistant jobs. (I know. I was new to publishing and too proud about working in editorial. Also, just dumb.)

Over the years, as I started acquiring books, building my own list, and working at different publishers with different systems, I got curious about why some books weren’t selling and others were. I really, really wanted to crack the code. I still do.

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Thanksgiving, I Love You. (And a free art print for your Thanksgiving table!)

by Maria

CS Lewis quote print

Thanksgiving is the best holiday.

I love Thanksgiving because it’s about nothing but the things that matter: family, friends, food, faith, home, and the gratitude we have for them all. It’s also about crispy turkey, mashed potatoes, my mom’s mac and cheese, Brussels sprouts gratin, cranberry sauce, gravy (oh the gravy…), mushroom and wild rice pilaf, butternut squash soup, soft rolls, pumpkin pie, and Karen’s Kentucky bourbon pecan pie (oh, that pie though!).

Sorry other holidays, but you don’t stand a chance.

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How Recipe Writing is Changing, and How It’s Influencing Our Cooking

by Maria

how to write a recipe

Jarrett and I made a pumpkin pie on Sunday night, even though I have all the finesse of a muppet when it comes to baking. We have pumpkin puree on the ceiling to prove it and everything.

I was nervous about making this recipe, because I could not, for the life of me, figure out how we were supposed to time it so that the filling would be freshly pureed and still warm at the exact moment that the crust would emerge from the oven, also still warm. I don’t blame the recipe—I blame myself.

Just kidding. I totally blame the recipe. I’m not going to say what cookbook it was, because I’ll end up with a pitchfork-wielding mob at my front door. But honestly, it shouldn’t take mental acrobatics and five re-readings to figure out how to time the prep and cooking of different components. This is exactly why I hate baking—every little step or misstep makes me paranoid that we’re headed straight for Doomsville. And even worse, so many recipe writers wipe their hands clean of sad sacks like me, who can’t unravel the mysteries of how to soften butter in the microwave without melting it. (I’ve decided I’m going to commission an entire book on this. Who wants a copy!?)

If you like to cook (and even if you don’t), you’ve probably read dozens of recipes in your lifetime. Hand-scrawled recipes, Googled recipes, carefully copyedited cookbook recipes, no-recipe recipes, lost-and-found recipes, recipes that don’t make any sense but that you’re going to try anyway, so help you god.

So, how should recipes be written? Is there a style guide? An editor-and-agent preferred format? A strict sequence of ingredient-listing and step-taking?

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