Today I’m excited to be back on the Female Entrepreneur Association website talking about how brands and businesses can become about more than just profit–how they can influence and change the cultural conversation about how we work, play, and live.
Tag: branding
When is the right time to build a platform?
Now. Always, always now.
I was at a writer’s conference this weekend full of fabulous, motivated writers who were eager to crack the code of publishing. They had spent months, sometimes years, on their manuscripts, and they had worked extremely hard to polish those manuscripts and proposals to a perfect shine.
But, on occasion, I also heard a familiar refrain, one I hear often in the hundreds of query letters I receive a week: “My website is in the works…” “I plan to launch social media accounts …” “I will create a site to promote…”
The truth is, “I will…” has very little weight with publishers, agents, retailers, or any other gatekeeper. “I have…” is what we want to hear. “I have…” means you’re committed; you’re all in; you’re creating a community of customers now, before you even have a product.