Today I’m excited to be back on the Female Entrepreneur Association website talking about how brands and businesses can become about more than just profit–how they can influence and change the cultural conversation about how we work, play, and live.
Tag: books
Read, Eat, Drink–Weekend Roundup
Read:
We have our Friendsgiving weekend in the hills of Virginia coming up, so here’s some light and fun reading looking. I so enjoyed this visual essay Medium published this week on How to Sell a Book–you can find it here. It’s by Sarah Lazavoric, who herself just released a book called A Bunch of Pretty Things I Did Not Buy. I absolutely love the premise of her book–here’s a snippet from the back cover copy: “Like most people, Sarah Lazarovic covets beautiful things. But rather than give in to her impulse to spend and acquire, Sarah spent a year painting the objects she wanted to buy instead.”
I really admire this idea of enjoying beautiful objects without having to purchase them, maintain them, and store them. I just wish I could paint at all, so I’d be able to do what Sarah did!
And here’s my favorite graphic she drew for the Medium essay. I want to deny this and pretend that I’m more multifaceted, but…it sounds about right.
8 Ways to Boost Your Amazon Author Ranking
Today I’m excited to share a guest post written by the fabulous Christine Dore! Christine is an editor at a Boston-based publishing house, and she focuses her list on creative nonfiction. We’re lucky to have her on the blog today, sharing some insider tricks that can help your book shoot up the Amazon rankings.
Amazon Tips for Authors – Or: How to Tame the Amazon Beast
In the timeline that is book publishing—and book selling—the ecommerce beast known as Amazon (some view this creature as fuzzy and loveable, others not so much) is a completely new phenomenon. Both Amazon itself and book providers are constantly learning and adjusting how we use this new retail giant to it’s fullest potential. Here are a few tips and tricks to help your title make its way up the Amazon algorithm and into your readers’ e-carts:
1. Preorders. Preorders. Preorders. If you haven’t heard this word yet from your editor, you will. Use any and all means of mass communication—social media, your blog or website, any regular writing gigs you may have—to push preorders of your book. The more people that preorder your book on Amazon, the higher the initial order Amazon will place for your book. This trend trickles down to other outlets as well, as they tend to follow suit to what Amazon is putting their money behind.
2. Encourage pageviews. The more people that look at your listing page, the higher it pops up on searches for your topic or genre. Even asking your family or blog readers to look up your book on Amazon every day for a week will affect its ranking. The Amazon system is run by a computer; it doesn’t know or care who’s looking at it–it just notices that people are and reacts accordingly.
3 Secrets to Convert a Casual Blog Visitor Into a Customer
Hey y’all! This week I’m writing for the Female Entrepreneur Association about what I look for when I scout blogs–and especially why traffic isn’t the most important thing when it comes to supporting a book (or other product) launch.
Blogs are a powerful tool for connecting with potential customers—haven’t we all bought something online just because we followed and loved its creator? But any authorpreneur can tell you that it’s no easy feat to turn a first-time blog visitor into a repeat reader. And then to turn a repeat reader into a book buyer? That takes something more than just marketing.
Part of my job as a Literary Agent is to scout for talent, and every month I look at hundreds of blogs, businesses, and brands, and try to determine which ones have a high “stickiness” factor. Without stickiness (which is a powerful cocktail of engagement, loyalty, and goodwill), it’s difficult to support a major product launch, such as a book launch.
Luckily, there are a few secrets to make your blog an online home for your brand that turns casual visitors into engaged readers. And they’re not the secrets you’re expecting—they have nothing to do with marketing, or social media, or advertising. Those will bring visitors to your site, but they won’t guarantee that they stick around.
As publishers, retailers, and other gatekeepers have figured out, strong traffic and impressive social media numbers don’t always translate into sales. Sales only happen when a dedicated reader loves you and your work so much that they’re willing to put their hard-earned money behind it. We all work hard for our money, so that’s a big deal!
1. Design a site that encourages lingering.
The Internet is full of beautiful, bright websites that offer stunning infographics, gorgeous product photos, and distinct, memorable logos. But the other half of the Internet is littered with generic website templates, poorly lit photos, and amateurish logos. Think of it this way: would you rather spend a couple of hours in an Apple store or a 7/11? Don’t overlook the value of creating a space where visitors want to linger and explore.
Action Step: Go to Pinterest, create a board, and start pinning logos and designs you find beautiful. Then carefully analyze each image and determine what makes it lovely and how you can recreate it for your blog. If you don’t want to build it yourself, you can also search sites like Wix.com for templates (but beware the generic templates we’ve all seen before!). Or, if you have the budget, you can share your Pinterest board with a professional designer who can turn your vision into the website of your dreams.
2. Write in an authentic, memorable voice.
Blogs are not textbooks (thankfully!) so make sure that, even when your post is meant to inform, it’s written in an exciting, engaging voice. This doesn’t mean ending every sentence with five exclamation points (don’t do that, please…). But it does mean writing in an authentic, natural voice.
Action Step: Dig up the last email you wrote to your best friend. Take note of your authentic voice—are you usually upbeat? Sarcastic? Totally nerdy? Go with that. It’ll be infinitely more interesting to both you and readers if your posts are chock-full of personality!
3. Be a real person, not a brand.
Bloggers and writers often completely forget that the most compelling part of their business and brand is them—the real, live person behind it. Readers and customers want to connect with you, the three-dimensional person, not you, the person who’s trying to sell them something. So be open, be real, share your struggles and your victories, and create a community that encourages two-way conversation. That’s why Ree Drummond of The Pioneer Woman was able to successfully crossover into other ventures–her readers really felt like they knew her as a friend. And friendship is much more powerful than marketing.
Action Step: Create a pre-publish checklist for yourself. Alongside checking for typos and adding in links and images, add a check for “You.” Before you hit publish, ask yourself if the post still has some of you in it. Is this a post anyone on Yahoo could have written, or is rooted in your real life and your unique perspective?
This article originally appeared on the Female Entrepreneur Association site. Their site is an endless source of inspiration for anyone who needs extra motivation to get things done (i.e. everyone). I especially love the Tips of the Day they share on their Facebook page, like this one:
