Tag: authentic marketing for authors

5 Must-Follow Authors Who Can Show You How to Market Authentically

by Maria

how to market a book authentically for authors

But first, the stories work reading this week:

Follow the Influencers: Social Media Stars 2016 (Alex Palmer for Publisher’s Weekly): “The books that succeed, editors and publishers say, are those that are approached as something more complex than a typical online post or promotional tool.”

How to Get Started as a Professional Speaker (Michael Hyatt): “Public speaking is a tremendous way to: discover what resonates and why, build your personal brand, promote your products, and monetize your content. Most important, it is one of the best ways I know to influence people: to expose them to new ideas, motivate them to take action, and creative transformational experiences.”

7 Simple Steps to Building the Structure of Your Nonfiction Book (Chad R. Allen): “A lot of people have some scattered ideas about what they’d like to write about, but they really don’t know how to take those jumbled thoughts and organize them into book form. … [This is] a proven way to take your untidy ideas and organize them into book form.”

Why Indie Authors Need a Business Hat (Helen Sedwick on The Book Designer): “Many writers who dive into self-publishing are surprised to discover they are running a business. They have questions about incorporation and business licenses. They wonder what to do about sales taxes. They fear hiring editors, designers, and other freelancers.”

5 Must-Follow Authors Who Can Show You How to Market Authentically

Two weeks ago I talked a lot about the psychology and emotion of marketing, and why so many authors struggle to do it in a way that doesn’t feel fake and sleazy. I also shared a 3-step process for how to learn what authentic and effective marketing really looks like. (Hint: If it feels icky to you, don’t do it!)

But when you think about it, marketing is all around us, and we can learn so much about it just by watching closely. We don’t need to reinvent the wheel–we just need to pinpoint the people who are doing it well and learn from them.

Think about the last nonessential purchase you made online, and why you made it. For me, it was a gorgeous art print from Jones Design Company for my gallery wall. The thought process behind that purchase was absurdly simple (as really most of my thought processes are, ha!).

It was something like: “I like her. I like that art print (or book, or course, etc.). I will now buy it.”

See? Those are the deep, insightful thoughts that happen up here. It is really hard to keep up with myself.

But if you look more closely at it, that thought process is actually the distillation of authentic marketing:

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The One Limiting Belief That Holds Authors Back From Success (And a 3-Step Process to Work Your Way Past It!)

by Maria

how to market your book

But first, the stories worth reading this week:

  • TED-Ed Lessons for Writers to Kick Off 2016 (Maryann Yinn on GalleyCat): “Would you like to take in some writing wisdom? We’ve compiled a list of five TED-Ed videos on how to create captivating fiction, the definition of ‘orwellian,’ pronouns, misused modifiers, and the origins of the English language.”
  • Ten Things I Learned As A First-Time Published Author (Kristin Meekhof on HuffPo Books): “There were missteps on my part. I was green and it showed. Even a well-established person in the book industry told me so. She went to far as to say, ‘I knew you were on the learning curve, but I didn’t know you were at the bottom of it.'”
  • Details Help Writers Overcome Fear (Benjamin Vogt on JaneFriedman.com): “Writers are scaredy-cats. We go in fear of lots of stuff, like sharing our true thoughts or wondering how others will think of us.”
  • 7 Book Marketing Trends Authors Can’t Afford to Ignore (Kimberly Grabas on The Book Designer): “In today’s world of rapidly evolving digital media, an author’s book marketing strategy requires clear career objectives and goals, an understanding of what’s working right now (and what’s on track to pay dividends in the future), and some smart planning to tie it all together.”
  • At the Codex Hackathon, a Two-Day Marathon of Tech for Books (Jon Christian, The Boston Globe): “’There are a lot of really talented developers who love books, and who would love to participate if they knew the problems that needed to be solved.’”

 

The One Limiting Belief That Holds Authors Back From Success (And a 3-Step Process to Work Your Way Past It!)

When I was in college, I used to make fun of marketing majors. I didn’t think marketing was really a thing—it sounded more like a vague corporate job where you were paid good money to sit in meetings and say jargon-y things about customers and profits.

(This is especially hilarious, because I was an English major, of all things. Which is the epitome of a vague major, and one where you would most certainly not be paid good money. I guess I was just bitter.)

When I graduated and actually got a job in publishing (!!), I was still a little snot about marketing. Secretly (and I probably shouldn’t admit this because it is just so snotty)…but secretly, I thought the marketing assistants were just there because they hadn’t been able to get the editorial assistant jobs. (I know. I was new to publishing and too proud about working in editorial. Also, just dumb.)

Over the years, as I started acquiring books, building my own list, and working at different publishers with different systems, I got curious about why some books weren’t selling and others were. I really, really wanted to crack the code. I still do.

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