Read, Eat, Drink–Weekend Round-up

by Maria

[Okay, okay, so it’s not the weekend anymore. But I was off to Alton, Illinois this weekend to hang with some awesome people, so I didn’t post my round-up on Friday like usual. Bad Maria.]

Read:
This week’s New York Times Sunday Book Review asks: “When Discussing Books, What Does ‘Taste’ Have to Do With It?”

Well, if you ask me, a lot. The concept of taste is something we run into every day in publishing. I pass on a lot of submissions just because they don’t fit my personal tastes. Some submissions editors receive don’t fit their personal tastes. And after all that, there’s still the chance that the book won’t fit the publisher’s taste.

So many decisions hinge on the idea of “taste,” but I most liked the way Adam Kirsch explained it:

“The problem with taste is that, as the wine example shows, it is very easy to counterfeit. ‘Good taste’ is more often a performance than a skill, and it can get mixed up with other kinds of performance, above all the signaling of class privilege. This is obviously the case when it comes to luxuries like wine and food, or expensive paintings. But literature, the most democratic art, offers few rewards for this kind of posturing. In literature, we can return taste to its roots in pleasure, and remember that good taste is really nothing more than openness to new kinds of experience.” 

Read More

3 Secrets to Convert a Casual Blog Visitor Into a Customer

by Maria

convert blog visitor into book buyer

Hey y’all! This week I’m writing for the Female Entrepreneur Association about what I look for when I scout blogs–and especially why traffic isn’t the most important thing when it comes to supporting a book (or other product) launch.

Blogs are a powerful tool for connecting with potential customers—haven’t we all bought something online just because we followed and loved its creator? But any authorpreneur can tell you that it’s no easy feat to turn a first-time blog visitor into a repeat reader. And then to turn a repeat reader into a book buyer? That takes something more than just marketing.

Part of my job as a Literary Agent is to scout for talent, and every month I look at hundreds of blogs, businesses, and brands, and try to determine which ones have a high “stickiness” factor. Without stickiness (which is a powerful cocktail of engagement, loyalty, and goodwill), it’s difficult to support a major product launch, such as a book launch.

Luckily, there are a few secrets to make your blog an online home for your brand that turns casual visitors into engaged readers. And they’re not the secrets you’re expecting—they have nothing to do with marketing, or social media, or advertising. Those will bring visitors to your site, but they won’t guarantee that they stick around.

As publishers, retailers, and other gatekeepers have figured out, strong traffic and impressive social media numbers don’t always translate into sales. Sales only happen when a dedicated reader loves you and your work so much that they’re willing to put their hard-earned money behind it. We all work hard for our money, so that’s a big deal!

1. Design a site that encourages lingering.

The Internet is full of beautiful, bright websites that offer stunning infographics, gorgeous product photos, and distinct, memorable logos. But the other half of the Internet is littered with generic website templates, poorly lit photos, and amateurish logos. Think of it this way: would you rather spend a couple of hours in an Apple store or a 7/11? Don’t overlook the value of creating a space where visitors want to linger and explore.

Action Step: Go to Pinterest, create a board, and start pinning logos and designs you find beautiful. Then carefully analyze each image and determine what makes it lovely and how you can recreate it for your blog. If you don’t want to build it yourself, you can also search sites like Wix.com for templates (but beware the generic templates we’ve all seen before!). Or, if you have the budget, you can share your Pinterest board with a professional designer who can turn your vision into the website of your dreams.

2. Write in an authentic, memorable voice.

Blogs are not textbooks (thankfully!) so make sure that, even when your post is meant to inform, it’s written in an exciting, engaging voice. This doesn’t mean ending every sentence with five exclamation points (don’t do that, please…). But it does mean writing in an authentic, natural voice.

Action Step: Dig up the last email you wrote to your best friend. Take note of your authentic voice—are you usually upbeat? Sarcastic? Totally nerdy? Go with that. It’ll be infinitely more interesting to both you and readers if your posts are chock-full of personality!

3. Be a real person, not a brand.

Bloggers and writers often completely forget that the most compelling part of their business and brand is them—the real, live person behind it. Readers and customers want to connect with you, the three-dimensional person, not you, the person who’s trying to sell them something. So be open, be real, share your struggles and your victories, and create a community that encourages two-way conversation. That’s why Ree Drummond of The Pioneer Woman was able to successfully crossover into other ventures–her readers really felt like they knew her as a friend. And friendship is much more powerful than marketing.

Action Step: Create a pre-publish checklist for yourself. Alongside checking for typos and adding in links and images, add a check for “You.” Before you hit publish, ask yourself if the post still has some of you in it. Is this a post anyone on Yahoo could have written, or is rooted in your real life and your unique perspective?

This article originally appeared on the Female Entrepreneur Association site. Their site is an endless source of inspiration for anyone who needs extra motivation to get things done (i.e. everyone). I especially love the Tips of the Day they share on their Facebook page, like this one:

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Get one free tip for reading more + living better each week!

Weekend Roundup–Read, Eat, Drink

by Maria

Read:
I happened to find myself completely book-free this week (due to a crappy packing job on my way to NYC). So I also found myself scanning a bookshelf for something to read on the train and at nights. And I found C.S. Lewis’s Mere Christianity, his classic book that explores the underpinnings of all Christian faiths.

CS

I read all seven books of The Chronicles of Narnia series as a kid, and I’m pretty sure Aslan is still the coolest talking lion I’ve ever read about. And The Voyage of the Dawn Treader is still one of my favorite titles of all time.

But Mere Christianity is nothing like those books (although, if you read deeper into Narnia it actually is, but I won’t get into that). Yet it’s every bit as wonderful as expected.

It’s a short read (just over 200 pages), and I love both how quaint and 1950s-esque his voice is, and how timeless and straight-talking it still remains. It’s a book for nonbelievers and believers alike—even if you don’t have a scrap of interest in any form religion, it’s an incredibly compelling philosophical exercise. And it’s just fascinating to watch him unwrap each little box of his argument, holding it up for you to inspect that it is good.

If you missed the Narnia boat (sorry, Dawn Treader pun!), pick up Mere Christianity. It’s a  great starting point into Lewis’s adult oeuvre and, considering that he’s known as the most important writer of the 20th century, it’s a must-read.

Eat:
Confession: I’ve been neglecting my kitchen for the past two weeks! We’ve been moving and unpacking and traveling and shopping and working and adjusting to our new neighborhood, and I haven’t even been on a proper grocery run in weeks. I’m ashamed of myself. But even more, I’m just craving walking through the grocery aisles, meal planning for a normal, non-crazy week, and getting into my kitchen after a long day of work, with music and a glass of wine, to make something yummy.

And on top of it all, I’ve been having digestive issues, so  the past few days I’ve been cutting sugar, carbs, and dairy from my diet. So I don’t even know what to eat any more. But that hasn’t stopped me from fantasizing about food all day. As soon as I’m feeling better, this will be my dream, go-all-out, cook-like-a-maniac menu:

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Muffaletta Pasta Salad.
All my dreams in life involve muffaletta. Just call me Muffaletta Maria. (Actually don’t, it sounds weird.) Recipe here.

Grilled-Asian-Sweet-and-Spicy-Chicken-Skewers
Grilled Asian Sweet and Spicy Chicken Skewers.
Don’t tell me that picture doesn’t make you drool. Recipe here.

Pecan Pie Bars
Salted Caramel and Chocolate Pecan Pie Bars.
Everything amazing in the world, in one bar. Recipe here.

Drink:
I’m calling in my personal mixologist for a drink this week. Here’s Jarrett with a recipe for a different kind of gin and tonic:

Gin and Tonic. Gin & Tonic. G&T. The first mixed drink I truly learned to love.

But there’s a new variable to the G&T game: gourmet tonic. The Jack Rudy Co. makes small batch tonic that’s nothing like the clear stuff you buy at the store.  This tonic is what tonic was always meant to be: slightly sweet, fragrant, with subtle lemongrass and orange peel flavors. All of this makes the drink taste less like pure gin in a glass.

small-batch-tonic

G&T purists may be surprised by how different this tonic is, but I say they should find some room in their lineup for the Gin & Rudy Tonic. I have come to like this recipe way more than just a traditional G&T!

Gin & Rudy

  • Add ice to an on-the-rocks glass (a.k.a. an Old Fashioned glass)
  • 2 oz. of your preferred gin (I’ve recently been enjoying “Jack Pine Gin” from Northern Latitudes, a distillery in Northern Michigan)
  • .75 oz. of Jack Rudy Co. tonic
  • 4 oz. of soda water
  • A slice of lime

Combine ingredients and stir. If you want to get fancy, shave off a thin piece of the lime’s rind, heat it up with a lighter for a few seconds, and rub it on the rim of the glass before dropping it in the drink as a garnish.

If you do decide to try the Jack Rudy tonic, check out the Jack Rudy Co. website–they have a great list of drink recipes to make with their small batch tonic and grenadine.

Happy reading, eating, and drinking this weekend!

The Hope in the Query Pile

by Maria

Mountain

We’ve all heard the hilarious stories about crazy query letters—the ones written from jail, the ones that start “Dear Sirs or Madams,” the ones that include nothing but 3 pictures of purses made from jeans and an assurance that “this book will sell millions.” (My personal favorite of the year.)

But I think sometimes agents don’t talk enough about the encouraging query letters. Not necessarily the queries that get a request for more material, or the ones that are ultimately picked up by an agent and sold to a publisher. I don’t mean the successful queries, but the encouraging ones—the ones that give us back a little faith in humanity.

Because I work in nonfiction, I see a lot of sad stories in my query pile, mostly from the memoir queries. There are stories of cancer, sexual abuse, drug addiction, human trafficking, divorce, death of children, infertility, homelessness—every horrible thing that can happen to us humans. But, without fail, at the end of every one of these query letters, there’s one word: hope. These memoirs are always about hope.

The very fact that these writers have suffered through all the crappy stuff life can throw at you, and then come out on the other side able to write about it, says a lot about the therapeutic power of writing.

That’s one thing I wish I could tell more writers: sometimes writing can be just for you. For the therapy, for the catharsis, and for the energy it provides. Getting all those words and emotions and memories out of your head can be its own reward, and chasing a book deal can be secondary.

Publishing is a crazy world, and it can be a full-time job to build the sort of platform necessary to successfully launch a book. But writing is, and will always be, just for the writer.

[Writers: I’m caught up on all queries through August 1, 2014. If you sent me a query prior to that date and did not receive a response, please re-send!]