5 Must-Follow Authors Who Can Show You How to Market Authentically

by Maria

how to market a book authentically for authors

But first, the stories work reading this week:

Follow the Influencers: Social Media Stars 2016 (Alex Palmer for Publisher’s Weekly): “The books that succeed, editors and publishers say, are those that are approached as something more complex than a typical online post or promotional tool.”

How to Get Started as a Professional Speaker (Michael Hyatt): “Public speaking is a tremendous way to: discover what resonates and why, build your personal brand, promote your products, and monetize your content. Most important, it is one of the best ways I know to influence people: to expose them to new ideas, motivate them to take action, and creative transformational experiences.”

7 Simple Steps to Building the Structure of Your Nonfiction Book (Chad R. Allen): “A lot of people have some scattered ideas about what they’d like to write about, but they really don’t know how to take those jumbled thoughts and organize them into book form. … [This is] a proven way to take your untidy ideas and organize them into book form.”

Why Indie Authors Need a Business Hat (Helen Sedwick on The Book Designer): “Many writers who dive into self-publishing are surprised to discover they are running a business. They have questions about incorporation and business licenses. They wonder what to do about sales taxes. They fear hiring editors, designers, and other freelancers.”

5 Must-Follow Authors Who Can Show You How to Market Authentically

Two weeks ago I talked a lot about the psychology and emotion of marketing, and why so many authors struggle to do it in a way that doesn’t feel fake and sleazy. I also shared a 3-step process for how to learn what authentic and effective marketing really looks like. (Hint: If it feels icky to you, don’t do it!)

But when you think about it, marketing is all around us, and we can learn so much about it just by watching closely. We don’t need to reinvent the wheel–we just need to pinpoint the people who are doing it well and learn from them.

Think about the last nonessential purchase you made online, and why you made it. For me, it was a gorgeous art print from Jones Design Company for my gallery wall. The thought process behind that purchase was absurdly simple (as really most of my thought processes are, ha!).

It was something like: “I like her. I like that art print (or book, or course, etc.). I will now buy it.”

See? Those are the deep, insightful thoughts that happen up here. It is really hard to keep up with myself.

But if you look more closely at it, that thought process is actually the distillation of authentic marketing:

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Book Deal News: The Joy of Less by Francine Jay

by Maria

The joy of less by francine jay book cover

But first, the stories worth reading this week:

How To Win With Your First Book: Podcast (Michael Hyatt): “Whether you’re an entrepreneur, counselor, pastor, or pundit, writing a book is one of those bucket-list items, isn’t it? But navigating the publishing world is like exploring a new country.”

Bill Gates on Books and Blogging (Katherine Rosman for The New York Times): “Bill Gates, the co-founder ofMicrosoft, has emerged as a force in the publishing industry, thanks to the book reviews he posts on his blog, Gates Notes. Mr. Gates, who says he reads about 50 books a year, discussed his love of reading, how he makes his selections and what book Warren Buffett recommended.”

5 Steps for Setting Writing Goals You’ll Actually Keep (Kristen Pope on The Write Life): “Taking the time to step back from your immediate deadlines and projects allows you to think about where you’d like to be—and chart a path to get there.”

The Complete Guide to Query Letters: Nonfiction Books (Jane Friedman): “It’s also important that prospective authors give some thought to their author platform, or their ability to market and promote their book to an existing audience they can reach, without the publisher’s help, through online or offline activities.”

Why Designers Love The Ampersand: A Romance That Dates Back to Pompeii (John Brownlee for Fast Company): “Cheerily nuzzled above the ‘7’ key like a pear-shaped pill bug, the ampersand is perhaps the most intriguing character on the keyboard.”

Book Deal News: The Joy of Less by Francine Jay

Minimalist Flowers

I have a book deal that I am so excited to share with you today! (I hope you can hear the sing-songy excitement in my voice!) Finally, I can tell everyone about The Joy of Less: A Minimalist Guide to Declutter, Organize, and Simplify by Francine Jay, who’s the Founder of MissMinimalist.com. Here’s the official deal listing:

the joy of less francine jay book deal

Publisher’s Weekly also wrote up a nice little feature on the book deal–read it here!

I am extra excited about this book, because my own personal history with it goes way back. (I’ll tell you that story in a second.) Francine originally self-published The Joy of Less, and it already had a tremendous cult following and over 70,000 copies sold before we started working together. But Francine was ready to get the book into bookstores and spread the message of minimalism to a wider audience. And we were lucky to find the perfect partner to make that happen: Chronicle Books. They’ll be releasing a gorgeous, completely redesigned and revised print edition on April 26th, and yes, you can already preorder your copy now! Francine also has such an interesting story and perspective as an author who started out self-publishing before moving to traditional publishing–you can read why she made the leap to getting a traditional book deal here.

We’ve also been lucky to have so many foreign publishers fall in love with this book, and we’ve now sold translation rights to publishers in 17 (!!) countries: Bompiani will publish in Italy, Paralela in Brazil, Planeta in Spain and Spanish-speaking countries worldwide, Mosaik Verlag in Germany, Editions First in France, Book21 Publishing Group in Korea, Eksmo Publishers in Russia, Prometheus in Holland, Beijin Han Tang Yang Guang Media in Mainland China, PT Gramedia in Indonesia, TYTO ALBA in Lithuania, Muza in Poland, Objectiva in Portugal, and As If Books in Taiwan, Post Books in Thailand, Notos Kitap in Turkey, and ANAG in the Czech Republic. Brilliance Audio will also be producing an audiobook, which will be released at the same time as the print book.

This is a book that changed my life when I first read it, and it’s a book I feel honored to be able to bring to a worldwide audience.

I first heard about the self-published edition of The Joy of Less when I was an editorial assistant, working at a publishing house in New York. It was just about the financially toughest time in my life—editorial assistants always start out in the industry working long hours for tiny salaries and being surrounded by higher-up editors who are much more well-dressed and sophisticated. (Although, really, it doesn’t take much with me–ha!) When you work in New York as an editorial assistant, you quickly realize that nearly everyone in the city has much nicer shoes, clothes, jewelry, apartments, and restaurant reservations than you. You’re at the bottom of the ladder, and you’ll be there for awhile.

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The One Limiting Belief That Holds Authors Back From Success (And a 3-Step Process to Work Your Way Past It!)

by Maria

how to market your book

But first, the stories worth reading this week:

  • TED-Ed Lessons for Writers to Kick Off 2016 (Maryann Yinn on GalleyCat): “Would you like to take in some writing wisdom? We’ve compiled a list of five TED-Ed videos on how to create captivating fiction, the definition of ‘orwellian,’ pronouns, misused modifiers, and the origins of the English language.”
  • Ten Things I Learned As A First-Time Published Author (Kristin Meekhof on HuffPo Books): “There were missteps on my part. I was green and it showed. Even a well-established person in the book industry told me so. She went to far as to say, ‘I knew you were on the learning curve, but I didn’t know you were at the bottom of it.'”
  • Details Help Writers Overcome Fear (Benjamin Vogt on JaneFriedman.com): “Writers are scaredy-cats. We go in fear of lots of stuff, like sharing our true thoughts or wondering how others will think of us.”
  • 7 Book Marketing Trends Authors Can’t Afford to Ignore (Kimberly Grabas on The Book Designer): “In today’s world of rapidly evolving digital media, an author’s book marketing strategy requires clear career objectives and goals, an understanding of what’s working right now (and what’s on track to pay dividends in the future), and some smart planning to tie it all together.”
  • At the Codex Hackathon, a Two-Day Marathon of Tech for Books (Jon Christian, The Boston Globe): “’There are a lot of really talented developers who love books, and who would love to participate if they knew the problems that needed to be solved.’”

 

The One Limiting Belief That Holds Authors Back From Success (And a 3-Step Process to Work Your Way Past It!)

When I was in college, I used to make fun of marketing majors. I didn’t think marketing was really a thing—it sounded more like a vague corporate job where you were paid good money to sit in meetings and say jargon-y things about customers and profits.

(This is especially hilarious, because I was an English major, of all things. Which is the epitome of a vague major, and one where you would most certainly not be paid good money. I guess I was just bitter.)

When I graduated and actually got a job in publishing (!!), I was still a little snot about marketing. Secretly (and I probably shouldn’t admit this because it is just so snotty)…but secretly, I thought the marketing assistants were just there because they hadn’t been able to get the editorial assistant jobs. (I know. I was new to publishing and too proud about working in editorial. Also, just dumb.)

Over the years, as I started acquiring books, building my own list, and working at different publishers with different systems, I got curious about why some books weren’t selling and others were. I really, really wanted to crack the code. I still do.

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Book Deal News: The Once Upon a Chef Cookbook by Jenn Segal

by Maria

jenn segal once upon a chef book proposal

Here it is, the first announcement day of 2016! This time congratulations are in order to Jenn Segal of Once Upon a Chef, who will be publishing a beautiful cookbook with Chronicle Books. Here’s the official deal listing from Publisher’s Marketplace:

publisher's lunch book deal jenn segal once upon a chef

I’m so excited about this book for two reasons (well, actually it’s more like two trillion reasons, but I’ll spare you the exhaustive list):

Reason #1.

Jenn is such a success story and a great inspiration for anyone who’s on the journey of building their platform. Jenn’s big dream was always to write a cookbook. After graduating from college, she went to culinary school at L’Academie de Cuisine and began working in the kitchens of fine dining restaurants like the L’Auberge Chez Francois. But, as she wrote in her proposal:

“Not only was I the only woman in a hot kitchen full of big, sweaty men, but I was also not at all right-sized for the massive equipment that surrounded us. At 5 foot, 2 inches, I had to get lifts on my shoes just to reach the plates. If you’ve ever wondered what it’s like to cook in a restaurant kitchen, just imagine trying to juggle multiple orders in your head and cooking on four different burners with food in the oven at the same time. Plus flames, sharp knives, hot pans, and an incessant stream of orders. It was terrifying!”

I love this story because it shows how not every food job is the right fit for everyone, no matter how passionate you are about food. I’m 5 foot, 2 inches, too, and I can tell you that the restaurant world is just NOT designed for the slight of stature. But you know where height doesn’t matter? In the writing and blogging world.

So when Jenn gave birth to her son and decided to stay home with him, she hung up her chef’s whites, picked up her apron, and went back to that cookbook dream. The problem was, she needed a platform.

And a platform she built. Over many years—one recipe and one blog post at a time—Jenn built a wonderful, engaged, and highly active community at Once Upon a Chef. She now has over 4 million page views, an email list of over 100,000, and a real connection to the people she’s helping. That right there—a close sense of knowing your readers and being dedicated to serving them—is the real purpose behind platform-building.

Lucky for us, Jenn has graciously agreed to share a few bits of advice about what it was like building the platform that got her the cookbook deal of her dreams:

What one thing worked best for you to grow your audience and increase traffic?

In the beginning, contributing to larger blogs, like HuffPost, Parade and Serious Eats, exposed me to a broader audience and drove lots of traffic to my site. (Reach out to the editors; sometimes it’s not as hard as you think to become a contributor). More recently, I moved away from the typical blog format/design and invested in a custom site redesign, which increased my numbers dramatically.

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