How to Build a Platform as a Fiction Writer [Free Workbook!]

by Maria

Author platforms for fiction writers short

But first, the stories worth reading this week:

How to Be More Successful with the Right Content Marketing Tools (Ben Sailer for CoSchedule): This article is especially helpful for writers who already have an author platform in the works, but they’re not quite sure how to drive traffic or followers to those outlets. And be sure to read more below about how to get clarity on who your readers are before you try to market content to them!

4 Lessons for Authors on the Current State of Book Publishing (Jane Friedman): “Industry marketing expert Peter McCarthy and Rand Fishkin both discussed how to find your readers online and reach them directly. McCarthy described it as picking up ‘the lingua franca of the customer’ with a variety of tools and techniques. He demonstrated how he rapidly tests out phrases to learn and access ‘adjacencies’—the key concepts, active people, and communities whose interests are aligned with themes, topics, or points from your work.”

How and When to Catch the Elusive Publicity Department (Lizzy Mason on Pub Crawl): Lizzy Mason is the Director of Publicity at Bloomsbury Children’s Books, and this is a great inside look at the typical timeline in-house publicists stick to when pitching a new release. This is a must-read for any author working with a publicist, or planning on ever working with a publicist.

The Custodian of Forgotten Books (Daniel A. Gross for The New Yorker): “A little over a decade ago, a forgotten book was suddenly remembered. Its second life began when a fiction writer referenced it in a book of her own. A blogger read the new book, then tracked down a copy of the old one, and wrote about all this on his Web site. An archivist read the blog post and e-mailed it to a small publisher. By 2009, Jetta Carleton’s ‘The Moonflower Vine,’ first published in 1962, was back in print.”

Literary-Themed Goodies for Your Kitchen (Kristina Pino on BookRiot): “Rows of bookshelves in your living room and piles of novels on your bedside and coffee tables not enough to properly express your love of books? Time to move into new territory and bookify your kitchen.” WELL, OKAY.

How to Build a Platform as a Fiction Writer (with a free workbook!)

How To Find Your Readers as a Fiction Writer_Page_1

Happy Wednesday, everyone! I’m back this week with the workbook I promised you, which I think will be a great tool for fiction writers to gain clarity on platform-building.

As Kristen and I discussed recently, it’s not easy building a platform as a fiction writer. And it’s not easy learning how to market your novels. But it is essential, and it is incredibly rewarding when done right.

And don’t worry: No one starts out knowing how to do all this stuff. No one starts their career knowing how to tweet, how to blog, how to build a list, how to speak in front of crowds, how to pitch a magazine editor. Just like no one starts out knowing how to write a book.

We all understand that writing is a craft, and that is must be honed with time and experience. But marketing is also a craft, and it takes just as much time and experience to learn how to do it well–that is, authentically, and without sounding like a late-night infomercial.

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Do Fiction Writers Need a Platform?

by Maria

do fiction writers need platforms literary agent blog

But first, the stories worth reading this week:

Hachette Again Reaches Deal with Perseus Books (Alexandra Alter, The New York Times): So, that happened. Again. What does this mean for authors working with either publisher? Nothing at all right now. It seems that PBG will continue to operate as a separate publishing division within Hachette, and as the Times points out, “Adding heft will probably help Hachette in a cutthroat media landscape where publishers are increasingly being squeezed by major retailers like Amazon and Barnes & Noble.”

Making Time for Writing? 7 Simple but Powerful Productivity Tips (Ali Luke for The Write Life): “Do you ever sit down to write for a couple of hours, only to find yourself with only a paragraph or two to show for it? It’s really easy to get distracted, especially if your work involves online research. One link leads to another and another and … oh look, a cute cat video!”

The Martian Started as a Self-Published Book (All Things Considered, NPR): “Self-published authors often dream of snagging a big contract with a major publishing house. But after Andy Weir’s self-published ‘The Martian’ online, its next stop was not print. Instead, it got picked up by a small Canadian audiobook company. Of course, it was eventually made into a movie and nominated for multiple Oscars.”

A Warning About Writing Novels That Ride the News Cycle (Todd Moss on JaneFriedman.com): “My first book contract was a fluke of good timing. Al-Qaeda, Muammar Gaddafi, and French Special Forces are all, in part, responsible for my writing career. But I’ve since discovered that it’s risky, and probably unwise, for a novelist to chase current events too closely.”

The Revenant Author Michael Punke Has a Day Job (Alexandra Alter, The New York Times): “In addition to being an international trade policy wonk, Mr. Punke is the author of ‘The Revenant,’ a 2002 novel about a 19th-century American fur trapper’s epic struggle for survival in the wilderness, and the inspiration for Alejandro G. Iñárritu’s film. The movie is up for 12 Oscars, including best picture, and has catapulted the novel onto the best-seller lists.”

Do Fiction Writers Need a Platform?

Here it is. The long-awaited post on one of the big questions out there: do fiction writers need platforms?

It’s no secret what I think of this (ha, ha, says the girl who writes a whole nerdy blog on it), so I thought it would be much, much more interesting to hear from a fiction writer herself. Kristen is a fantasy writer and creative writing coach, and she runs the popular site She’s Novel, while also working on edits to Dreamworld and The Dark Between, her fantasy debuts.

She has such an interesting take on what it’s like to be building her platform before her first book is even out, and I think our conversation touches upon many of the concerns I most hear from writers:

  • Do I even need a platform?
  • Is it really worth my time?
  • But don’t agents and editors not care if a fiction writer has a platform?

So before we jump into the conversation with Kristen, let’s clear the air. There are so many conflicting opinions about this out there, and even industry professionals disagree with each other. But here’s what we do agree on:

You don’t need a platform to get a book deal.

You do need a platform and marketing savvy to have long-term success as an author.

Why? Well here are 4 reasons why it’s important to build a platform as a fiction writer:

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The 7 Habits of Highly Successful Authors

by Maria

7 habits of highly successful authors to get published

But first, the stories worth reading this week:

A Former Book Publicist’s Advice to Traditionally Published Authors (Andrea Dunlop on JaneFriedman.com): “What’s true now is that you don’t have to so much as leave your couch to help your cause. Get your head around social media, web analytics, bloggers, all of it—there are a million resources out there to help you help yourself, and there’s no excuse for you not to be an integral part of your book’s promotion.”

Brews and Books: Beer and Book Pairing Recommendations (Aram Mrjoian for Book Riot): “I’ve said it before and I’ll say it again, books and beer are a perfect match. Trust me, if you need a legit fix for a lousy day at the office it’s the best medicine. Here are some new recommendations for pairing books and brews.”

The Biggest Marketing Mistake an Author Can Make (Amanda Luedeke, MacGregor Literary): “YOU HAVE ALREADY CREATED SOMETHING. You created your book. Now is the time to step out of the world of creation and into the world of relationships and networking. Get in front of the people who would typically read your book (and no, your author friends don’t count). Engage them. Befriend them. Let them know your book exists. THAT is marketing. And THAT will sell your book.”

Neil Gaiman Shares Writing Advice to Fans on Tumblr (Kristian Wilson on Bustle Books): If you’ve ever wondered how the pen behind Sandman and American Gods keeps writing, you’re going to want to pay attention.

Pinterest for Authors: A Beginner’s Guide (Kirsten Oliphant on JaneFriedman.com): “Finding the balance between actual writing and all the online promotion is a real struggle for writers. Lately I’ve heard many voices saying that writers need to be on Pinterest. With all the platforms to choose from, is Pinterest really an effective platform for writers?”

The 7 Habits of Highly Successful Authors

This week I’m over on She’s Novel, a great writing website run by the lovely Kristen Kieffer. I first came across Kristen’s site through Pinterest (yes, Pinterest is chockfull of writers), and I loved that she had totally nailed her branding and built such a vibrant platform—as a fiction writer!

I know I promised everyone a post answering that big question—do fiction writers need platforms?—but I thought it would be much more interesting to have Kristen tell you herself why she found platform-building worth her time, even when it means less writing time.

So next week I’ll be sharing a conversation between Kristen and I, as well as some of her on-the-ground advice for balancing writing time and platform time.

Until then, let’s talk about the simple habits that any writer can start building now to lock-in their success later…

Remember that earmarked book from the 90s that was supposed to teach us how to be highly effective people? I think we need one for publishing. Raise your hand if you agree!

Everyone wants to be highly successful. And we all know who the highly successful authors are: they get all the sales, all the reviews, all the fame and fortune. But how did they get there, and how do they stay there? Is their success the perfect confluence of writing skill, platform savvy, and maybe some pure, dumb luck?

Yes and no.

Yes, there is an extraordinary amount of whacky, weird luck in the publishing world. (Lookin’ at you, adult coloring books.) But there are also some underlying principles—an operating system, really—that runs on autopilot for these successful authors. They know how to do the right things, because they’ve done them over and over and over again.

When I started out in the publishing world as an editor, I didn’t know a foreword from a preface. I had a full tank of enthusiasm and an empty skull, waiting to be stuffed to the brim with publishing wisdom. At the time, I was pretty sure I knew nothing about publishing.

And I was pretty right. But what I didn’t realize was that I did, actually, have a few things going for me. (Other than a knack for pestering the heck out of people until they would give me interesting work.) I had four things:

  • An obsession with following up and deadlines. (This from a brief stint as a paralegal at a law firm.)
  • A stubborn desire to be over-the-top nice so that every single person would like me. (This is not always a good thing, let me tell ya.)
  • An annoying amount of curiosity about how publishing worked. (I think I abused the “any questions?” prompt more than anyone can reasonably forgive me for.)
  • No other options.

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What If I’m Too Introverted for Platform Building? (Free Art Print!)

by Maria
book marketing blogging book publishing for introverts
too shy for marketing?

But first, the stories worth reading this week:

The Truth About The New York Times and Wall Street Journal Bestseller Lists (Tim Grahl on The Observer): “If you’re a nonfiction author, and particularly if you write business books, bestseller lists mean more speaking gigs, higher consulting rates, higher visibility, and an enhanced reputation. They also mean more sales.”

How to Format a Book Proposal (Chad R. Allen): “So what’s your concept? Is it unique somehow? Does it meet an actual need people have? What’s your ability to help us move books when it’s published? What’s your promotion plan? Are you a good writer? Do your words grab us? Would a reader rather read your book than go to a movie?”

10 Bookish Feelings We Need English Words For ASAP (Sharanya Sharma for BookRiot): “…that got me thinking of other ‘untranslatable’ feelings and situations, some of which you can find words for in other languages. Words like tsundoku, a Japanese word that roughly means: ‘Leaving a book unread after buying it.’ (I am so very guilty of this. Sigh.)”

How to Find and Work With a Book Publicist—Successfully (Jane Friedman):”…even though you’re hiring a publicist, all authors have to be willing to learn how to market their book. Good marketing and publicity is a team effort, and the author is part of that team.”

Altered Tastes: Can the New Science of Neurogastronomy–and One Very Creative Chef–Convince Us That Healthy Food is Delicious? (Maria Konnikova for The New Republic): “Control flavor and you control what we eat—and perhaps, given time and more research, begin fighting the global nutrition problems that are a direct result of the industrialized production of food.”

What If I’m Too Introverted for Platform Building and Book Marketing?

Last week I had a reader bring up two fantastic questions: How can writers who are shy build a following? And how can fiction writers help people with their work? (Thank you, Carolyn!)

Since these are two big topics, I’m going to tackle the first question today and leave the second one for next week. If you don’t want to miss next week’s post on platform-building for fiction writers, sign up to have posts come to you through the “subscribe” box on your right!

So, let’s talk about how introverted types can tackle platform-building and book marketing. What if the very thought of interacting with strangers (whether online or in real life) makes you queasy? What if it grates on your sense of identity to put yourself out there for anyone to see? What if you were always the kid with your nose in a book during lunchtime, not the one drawing a crowd of admirers with your stories?

Well, here’s a secret. Most bestselling authors are introverted, too. The majority of my authors would describe themselves as private, shy, or introverted. (Even Ree Drummond admits she’s a true homebody and would be happy never leaving her ranch!) In fact, most book people—agents, editors, booksellers—are introverts. That’s why we all came to books in the first place: we were the kids who would rather read a book than make conversation.

So we’ve all had to do battle with our introvert impulses. When I first started in publishing I was terrified—terrified—of presenting a book in front of the acquisitions committee. I loved the book so much, and the thought of laying that love bare in front of a big group of people so they could pick it apart and decide whether it was any good kept me up at night. But I did it, and I kept doing it and doing it, because I had to—it was just part of my job. Eventually, I started to see those meetings as fascinating and as a great opportunity for me to learn the skills I inevitably needed to advocate for the authors I loved.

My first agent lunch as an editor? Same thing: dread, nervousness, fear. My first editor lunch as an agent? Still scared. Even my first post on this blog: complete and utter fear that people would—gasp!—find it and read it. Putting ourselves out there makes us introverts absolutely loony tunes.

But what did I learn from all of this forced-because-it’s-my-job socialization? That those moments of talking to editors, writers, committees, and conference attendees are my most rewarding moments. I dread them going into it, but after I feel a deep, warm glow of happiness and excitement.

Because when it comes down to it, we as humans are hardwired for connection. We may not have the personality types to naturally enjoy speaking to large crowds, but when we focus on talking to one interesting person about one interesting topic, we light up.

Platform-building is about just that: finding our people and talking to them about our shared interests. Yet it’s easy to lose sight of that and let fear take hold.

I’ve had many authors share their struggles and fears about platform-building and marketing with me, and eventually I started to see the same patterns of thought that were holding them back. And I saw these patterns in my own life, too! But after seeing so many introverted writers and bloggers succeed, I realized there are certain ways we can help ourselves rethink what it means to build a platform and market a book. These tips have been helpful to both my authors and myself, and while everyone is different, I hope you find them useful!

5 Ways Introverts Can Rethink Platform Building and Book Marketing

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