Read, Eat, Drink: How Should Authors Tell Fans About Their Book?, Plus a Fourth of July Menu

How to get published

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5 Real Reasons Agents Are So Darn Picky (Carly Watters): Agents are known for being “no” people. No, no, no, we say to query after query after query. But the funny thing is that we want to be “yes” people. But it needs to be a big enthusiastic “YES!” or no “yes” at all. As Carly Watters explains: “We’re picky because we have to be. We wouldn’t be able to stay in business unless we were choosy about everything we signed up.” Reason #1 on her list is especially important: We’re picky because every single person in the value chain–from the agent to the editor to the marketer to the bookstore buyer to the media producer to, ultimately, the reader–is also extremely picky.

5 Reasons Publishers LOVE Bloggers: Why Blogging Might Be Your Fastest Way to Secure a Book Deal (Chad R. Allen, Editorial Director for Baker Publishing Group, at MichaelHyatt.com): A big “amen!” to every single one of these reasons. As Allen writes: “Anyone who is serious about getting published should consider blogging. It’s a great way to build an audience, field-test ideas, cultivate social credibility, learn the publishing process, and hone your writing skills.”

When Reporters Write Books, Does The Times Win, Too? (Margaret Sullivan, Public Editor for The New York Times):  Well, here’s an interesting one. The case at hand is David Brooks’s new bestseller The Road to Character and his use of outbound links in his column. The links lead to his book’s website, where he invites readers to participate in further discussion and, if they’d like, to purchase his book. Apparently, some readers of the Times are “appalled” by this. Is his column relevant to the topic of his book? Yes. Would his book further an interested reader’s understanding of the topic? Yes. Did he mention his book in a conversational, unpushy way? Yes. It’s hard to see how this is harming readers rather than helping them find ways to learn more about the topic.

It’s interesting because this is a completely acceptable (and encouraged!) practice in nearly every single other media outlet–after all, David Brooks’s platform as an author is the column itself, and his book is an opportunity for his column readership to engage with him in a deeper, longer format (making them more likely to increase their devotion to reading his column and subscribing to the paper). Yet, the Times called foul. As the editorial page editor, Andrew Rosenthal says, “It’s tricky. Books are inherently a commercial enterprise.” (And what are newspapers? Both books and newspapers are commercial enterprises, but they are also in service to the public discourse. And you cannot serve the public well by ignoring a new, important contribution to a topic.)

Eat & Drink:

Is it possible that the Fourth of July is becoming our country’s second most important food holiday? We can all agree that Thanksgiving is THE holiday for thinking of nothing but what we’ll cook, how much we’ll eat, in what order, and with how many extra helpings, but I think the Fourth of July is racing hot for the #2 spot. I determine this ranking by counting how many days I’ve spent daydreaming about the food.

And now it’s been about 4 days of visions of perfectly charred brauts, sauced up ribs, and juicy tomatoes dancing in my head.  I think it’s safe to say my brain is more food matter than grey matter at this point.

Jarrett and I are off to the Leelanau Peninsula in northern Michigan for a long weekend, and we’ll be blissfully in the hands of superior cooks (and I’ll be blissfully facedown in a bowl of black bean salsa that I’ve been dreaming about for two years).

But if anyone else is still scrambling for menu ideas…

How about RIBS? Done 13 different ways on Bon Appétit.

Ribs recipe bon appetit

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Read, Eat, Drink: How to Hit the New York Times Bestseller List and a Recipe for Orecchiette with Sausage and Spinach

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How to get published

How Bestseller Lists Work (Tim Ferriss): Ever wondered what it takes to hit the New York Times bestseller list? Well, the truth is that it’s mostly luck, timing, and making sure you’re on the Times’s radar. I’ve seen lots of books with extremely high sales not hit the list, and I’ve also seen plenty of books with moderate sales hit the list, simply because they launched on a slow week. The takeaway? Hitting the NYT list isn’t as much about sheer volume of sales as it is about playing your cards right, while the Amazon lists are a more accurate representation of a book’s popularity.

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement (Courtney Seiter for BufferSocial): As I’ve written about here, Instagram is an interesting platform because it engenders engagement, and it isn’t over-crowded (yet). It’s also a place with high conversion from fans to sales, so it’s been the hot new thing in the publishing world lately. Is it better for visually driven nonfiction than for fiction? I think so. I’m still of the belief (more on that here) that Twitter is the best social media home for fiction writers.

I Quit My Job Today (And So Can You!) (Sarah Knight on Medium): Ooo, juicy! Don’t we all love a I-quit-my-job-and-went-after-my-dream story? Chasing a passion over a paycheck is practically the American Dream of the millenial generation. Read Sarah Knight’s story of how she quit her Senior Editor job at Simon & Schuster to go freelance, and check her website out here if you’re an author looking for a top-notch editor.

Will Book Publishers Ever Start Fact-Checking? They’re Already Starting (Boris Kachka for Vulture): “It’s every editor’s nightmare,” says an editor. “You live in fear that someone’s gonna get by you. It’s like working for the TSA. You don’t want to be the guy who let the terrorist in.” Being the editor or agent behind a book that’s found out to be fraudulent truly is what our nightmares are made of, but there are so few systems in place for vetting authors and books. Happy to see that some imprints and private companies are finally filling this gap.

The Clues to a Great Story (Andrew Stanton in a TED talk): This is a Watch, not a Read, but it’s a worthwhile one. Stanton is the writing genius behind smash hits like Toy Story and Wall-E, and if anyone knows how to spin a good story, it’s the minds at Pixar. In his words: “Storytelling is joke telling. It’s knowing your punchline, your ending, knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. We all love stories. We’re born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined.”

Eat & Drink:

Orecchiette with Sausage and Spinach

When I was in college, I studied abroad in Verona, Italy. If you do an Italian vacation right, you should expect to gain a few pounds. If you live there for nearly four months, you can expect to buy a whole new wardrobe. This happened. And naturally, I blame a cookbook.

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Read, Eat, Drink: How ClickHole Became the Best Thing on the Internet & a Rhubarb Gin Cocktail Recipe

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How to get published

60+ Fantastic Email Newsletters to Read and Share (Courtney Seiter for Buffer): I love email newsletters because they’re such an effortless and fun way to learn new things. And this list is especially awesome, since it spans so many topics: general news, tech, marketing, design, photography, sports, food and beverage, general interesting-ness, and self-improvement (i.e. a lot of the topics I represent as an agent)! I really do not want to confess how many of these I signed up for. Let’s just say it was more than 2 and less than 20.

How ClickHole Became the Best Thing on the Internet (Dan Kois for Slate): “But the Atlantic reports that [The Onion] plans more independent site launches in the ClickHole mode, and according to Quantcast, the online traffic-measuring tool, ClickHole’s traffic has mostly held steady between 10 million and 15 million page views per month. Like many websites, ClickHole’s had game-changing mammoth viral hits; in November about 7 million people read what I believe to be ClickHole’s masterpiece, “’90s Kids Rejoice! The Spider Eggs They Used to Fill Beanie Babies Are Finally Hatching,” in part because at least a few social-Web visitors worried the threat was real. And as ClickHole has grown,  the site’s moved away from being a simple BuzzFeed parody; instead it’s become richer, weirder, a darker reflection of our own dark times.” Did any one else burst out laughing at the thought of spider eggs hatching in Beanie Babies? Way, way too good.

The Quick-and-Simple Guide to Getting Started with Video Content (Matt Aunger for Buffer): Video is a fabulous tool for connecting more deeply with your readers, because it creates an intimate, face-to-face, three-dimensional experience. (Why do you think Food Network stars, John Green, and other TV, YouTube, and movie stars manage to sell so many books?) Here’s the delightfully short guide to layering video into your existing platform without driving yourself nuts.

How to Repurpose Your Book or Blog Content for Profit and Promotion (Nina Amir on JaneFriedman.com): “As an author who has just produced or may be in the process of producing amazing amounts of content, you have a great advantage: You can turn all that content into money-making products. These ‘information products’ can provide you additional income and a business that revolves around your book. This strategy also works for long-time bloggers who are often sitting on as much information as a book would contain.”

Eat & Drink:

Over to Jarrett, for this gloriously delicious drink:

Rhubarb and gin cocktail recipe

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Read, Eat, Drink: William Zinsser on Nonfiction and a Wild Feast

Literary Agent Advice

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How to Secure a Traditional Book Deal by Self-Publishing (Jane Friedman at Writer Unboxed): “It’s not any easier to interest an agent or publisher when you’re self-published, and since new authors are more likely to put out a low-quality effort (they rush, they don’t sufficiently invest, they don’t know their audience), chances are even lower their book will get picked up.” As Jane puts it, “we have a serious epidemic of impatience.” The truth is that publishing a book is easy, but finding readers for a book is hard. More here on how to decide if self-publishing is right for you.

What’s Your Book Marketing Plan? 6 Crucial Steps to Include (Maggie Langrick on The Write Life): “I now counsel all of our authors to build a relationship directly with their readers.” The wonderful thing about this Internet age is that no one can keep you from your readers but you. That’s a lot of responsibility, but it’s also a lot of opportunity.

The Biggest Business Mistake I Ever Made (Joel Friedlander, The Book Designer): “My big mistake was ignoring my email list. I just didn’t understand why it was crucially important until a friend showed me the light.” From my data, there are tons of bloggers and aspiring authors who are making this same mistake. In fact, of the last 10 calls I had with aspiring authors over the past few weeks, exactly ONE understood the importance of building an email list. Guess which one I offered to represent.

The Art of Science Communication: William Zinsser on How to Write Well About Science (Maria Popova, Brain Pickings): The day William Zinsser passed away, I picked up my old yellowed copy of On Writing Well, and it pulled me back to my journalism days in college. I didn’t realize it then, but Zinsser, McPhee, Mitchell, and the whole crowd from my Literary Journalism class are the ones who dragged me, happily, into making a career in nonfiction. I remember picking up The New Yorker sometime in high school, spotting an article about UPS, and being so riveted I couldn’t stop reading. Good nonfiction makes even the most dense and mundane subject fascinating. As Zinsser says: “Writing is not a special language owned by the English teacher. Writing is thinking on paper. Anyone who thinks clearly can write clearly, about anything at all. Science, demystified, is just another nonfiction subject. Writing, demystified, is just another way for scientists to transmit what they know.”

Eat & Drink:

Before I jump into this week’s Eat & Drink, an important question: Does your diet consist almost entirely of chicken tenders, mac and cheese, grilled cheese sandwiches, and other delicacies from the kids’ menu? If so, please avert your eyes. Things are going to get what you would consider “gross.”

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