Category: Release

The Two Ways to Make a Living as a Writer

by Maria

How to make a living as a writer

But first, the publishing news worth reading this week:

Sorry, You Can’t Speed Read (Jeffrey Zacks and Rebecca Treiman for The New York Times): “Our favorite Woody Allen joke is the one about taking a speed-reading course. ‘I read ‘War and Peace’ in 20 minutes,’ he says. ‘It’s about Russia.’” So in case you don’t have time to read this article, it’s about why we don’t have time to read.

Creating Easy Branded Images for Your Blog and Social Media (Kirsten Oliphant on JaneFriedman.com): Including a gorgeous image with your online content is such an important part of branding! Here’s the ever-savvy Kirsten Oliphant on Jane Friedman’s blog with some quick and easy tips for designing graphics, even if you’re not a graphic designer.

Integrating a Personal Brand with a Book Brand (Chadwick Cannon): I get asked questions about book and brand integration all the time–things like “Should my book have its own website?” “Should my book look just like my blog?” This is a great explainer on the 7 most common brand integration questions.

How and When to Catch the Elusive Publicity Department–Part 2 of 2 (Lizzy Mason on Pub Crawl): Here’s the second half of Lizzy Mason’s piece on working with your in-house publicist. Lizzy is the Director of Publicity at Bloomsbury Children’s Books, and you can find Part 1 here.

The Two Ways to Make a Living as a Writer

I’ve written about my journey with minimalism before (and the wonderful book that got me there), but I think there are so many more practical lessons that creatives can take from this growing trend.

The way I see it, there are two ways to make a living as a writer.

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Stage Four of Publishing a Book: Preorders, Promotion, and The Year After Publication

by Maria
preorders to launch a bestselling book
preorders to launch a bestselling book

This month I’m running a series on how the publishing process works and how to successfully navigate each stage of the journey, with zero bewilderment and maximum fun.

How to publish a book

You can catch up here if you want to learn more:

This last and final stage of the process is the longest (after building a platform, that is), and it typically starts about 6 months before publication of your book. This is when the marketing and publicity teams at publishers typically kick into gear and begin planning the promotional campaigns for the next season. This is also when you should begin acting on the promotional plan you brainstormed over the last 6 months. (You did take that time after manuscript delivery to brainstorm your promo plan, right? Right.)

There are a lot of moving pieces to any good promotional campaign, and since you’ll be working both with your own team and your publisher’s team, you’ll want to get organized. Organization = optimal results. So go ahead: calendars out, everyone!  Now assign every single appearance, interview, or to-do to a date on the calendar. This will help you not only see the big picture, but it will also help you divvy up your work over the weeks and weeks, so you don’t get completely overwhelmed. (After all, you’ll want to keep up your usual platform-building activities during this time, too.)

Next, hone in on the preorder phase, which is typically 1-3 months prior to publication. Preorders have become a huge deal in the publishing world in recent years, and it’s the best place to create snowballing momentum for your book. Here’s how it works:

An existing fan preorders your book because they know it will be awesome (because you’ve been giving them previews over the past year, of course)
—->
Your Amazon ranking spikes, then other retailers see that your book is popular and order more copies
—->
Your publisher sees that your book is popular with retailers and diverts more resources to your book, the title that’s taking off
—>
You use that help to reach an even broader segment of potential readers
—>
More people hear about your book, are enthralled (because your concept is so great, right?) then buy the book
—>
Your Amazon ranking stays strong and retailers reorder to stay stocked on your book
—>
And so on until you’ve conquered the world and can buy a new cat to replace that old one who didn’t appreciate you before you were a bestselling author.

 

The 4 Questions You Should Be Able to Answer at This Stage:

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Stage One of Publishing a Book: The One Thing That Will Guarantee Your Success

by Maria

How to publish a book

This month I’m running a series [update: Intro; Part 2; Part 3; Part 4] on how the publishing process works and how you can successfully navigate each stage of the journey, with zero bewilderment and maximum fun.

And believe it or not, this first stage in the publishing process is the absolute most important. It’s really more like Step 0 than Step 1—if you don’t have this in place, chances are slim you’ll be able to embark on the rest of the stages.

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The 4 Stages of Publishing a Book–New Series!

by Maria

How to publish a book

It’s one of the first questions I get on introductory phone calls with aspiring authors: What does the publishing process entail? So this month I’m running a 4-part series on how the publishing process works and how you can navigate each stage of the journey with zero bewilderment and maximum fun. Consider this your required reading if you’re thinking about birthing a book, but you need to know how to do it without losing your marbles.

It’s no coincidence that everyone in the publishing industry compares publishing a book to birthing a baby—they’re both deeply personal experiences, fraught with questions, doubts, and ultimately, huge rewards. But both experiences are worthwhile because they bring more meaning to our lives, either by growing our immediate family or by growing our extended family: the people out there in the world who you feel called to help. Publishing a book is one of the best ways to get your message and your mission out into the world and to use it as a way to help your readers, rather than as a way to just help yourself.

Over the next 4 Tuesday mornings, I’ll walk you through the 4 key stages of publishing a book, covering everything from how to get in the door, to how to introduce your new book baby to the world.  Here’s what we’ll cover [updated with links]:

As a heads up, this series will be discussing only the way things work in the traditional publishing world. If you’re looking for a comprehensive look at how the self-publishing process works, I highly recommend Jane Friedman’s wonderful article found here. And while much of the series emphasizes why a platform matters, I’m a big believer that platform will only become increasingly important for fiction writers, too. (It’s already a must for nonfiction authors.)

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