What to Read and Eat This Week: 25 Podcasts for Readers, Plus What to Do With Those Thanksgiving Leftovers

best book news and publishing news

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Engaging Audiences Through Twitter in Just 15 Minutes a Day (Kirsten Oliphant at JaneFriedman.com): Kirsten writes about platform-building and the creative journey at Create If Writing, but here she is on one of my favorite sites, Jane Friedman’s blog, sharing tips for how writers and bloggers can get more out of Twitter in just 15 minutes a day. Kirsten and I will be chatting on her podcast in the next few weeks about publishing and platform-building, so keep an eye out for that interview!

Hachette CEO Michael Pietsch on the Future of Publishing: How an Invention From the 1400s Will Fare in the Years Ahead (Michael Pietsch, The Wall Street Journal): “Ever-larger retailers and wholesalers bring significant margin pressure, which will lead to continued conglomeration. Social media will continue to expand the writer’s ability to connect with readers; publishers will deepen their relationships with writers, but they’ll also create content of their own. As runaway books sell ever-larger numbers, publishers will earn more on their biggest sellers—which will keep driving up the advances they pay for potential hits. At the same time, publishers will need to innovate and challenge assumptions about every aspect of the business.”

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Thanksgiving, I Love You. (And a free art print for your Thanksgiving table!)

CS Lewis quote print

Thanksgiving is the best holiday.

I love Thanksgiving because it’s about nothing but the things that matter: family, friends, food, faith, home, and the gratitude we have for them all. It’s also about crispy turkey, mashed potatoes, my mom’s mac and cheese, Brussels sprouts gratin, cranberry sauce, gravy (oh the gravy…), mushroom and wild rice pilaf, butternut squash soup, soft rolls, pumpkin pie, and Karen’s Kentucky bourbon pecan pie (oh, that pie though!).

Sorry other holidays, but you don’t stand a chance.

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Read, Eat, Drink: How Should Authors Tell Fans About Their Book?, Plus a Fourth of July Menu

How to get published

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5 Real Reasons Agents Are So Darn Picky (Carly Watters): Agents are known for being “no” people. No, no, no, we say to query after query after query. But the funny thing is that we want to be “yes” people. But it needs to be a big enthusiastic “YES!” or no “yes” at all. As Carly Watters explains: “We’re picky because we have to be. We wouldn’t be able to stay in business unless we were choosy about everything we signed up.” Reason #1 on her list is especially important: We’re picky because every single person in the value chain–from the agent to the editor to the marketer to the bookstore buyer to the media producer to, ultimately, the reader–is also extremely picky.

5 Reasons Publishers LOVE Bloggers: Why Blogging Might Be Your Fastest Way to Secure a Book Deal (Chad R. Allen, Editorial Director for Baker Publishing Group, at MichaelHyatt.com): A big “amen!” to every single one of these reasons. As Allen writes: “Anyone who is serious about getting published should consider blogging. It’s a great way to build an audience, field-test ideas, cultivate social credibility, learn the publishing process, and hone your writing skills.”

When Reporters Write Books, Does The Times Win, Too? (Margaret Sullivan, Public Editor for The New York Times):  Well, here’s an interesting one. The case at hand is David Brooks’s new bestseller The Road to Character and his use of outbound links in his column. The links lead to his book’s website, where he invites readers to participate in further discussion and, if they’d like, to purchase his book. Apparently, some readers of the Times are “appalled” by this. Is his column relevant to the topic of his book? Yes. Would his book further an interested reader’s understanding of the topic? Yes. Did he mention his book in a conversational, unpushy way? Yes. It’s hard to see how this is harming readers rather than helping them find ways to learn more about the topic.

It’s interesting because this is a completely acceptable (and encouraged!) practice in nearly every single other media outlet–after all, David Brooks’s platform as an author is the column itself, and his book is an opportunity for his column readership to engage with him in a deeper, longer format (making them more likely to increase their devotion to reading his column and subscribing to the paper). Yet, the Times called foul. As the editorial page editor, Andrew Rosenthal says, “It’s tricky. Books are inherently a commercial enterprise.” (And what are newspapers? Both books and newspapers are commercial enterprises, but they are also in service to the public discourse. And you cannot serve the public well by ignoring a new, important contribution to a topic.)

Eat & Drink:

Is it possible that the Fourth of July is becoming our country’s second most important food holiday? We can all agree that Thanksgiving is THE holiday for thinking of nothing but what we’ll cook, how much we’ll eat, in what order, and with how many extra helpings, but I think the Fourth of July is racing hot for the #2 spot. I determine this ranking by counting how many days I’ve spent daydreaming about the food.

And now it’s been about 4 days of visions of perfectly charred brauts, sauced up ribs, and juicy tomatoes dancing in my head.  I think it’s safe to say my brain is more food matter than grey matter at this point.

Jarrett and I are off to the Leelanau Peninsula in northern Michigan for a long weekend, and we’ll be blissfully in the hands of superior cooks (and I’ll be blissfully facedown in a bowl of black bean salsa that I’ve been dreaming about for two years).

But if anyone else is still scrambling for menu ideas…

How about RIBS? Done 13 different ways on Bon Appétit.

Ribs recipe bon appetit

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Read, Eat, Drink: How to Hit the New York Times Bestseller List and a Recipe for Orecchiette with Sausage and Spinach

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How to get published

How Bestseller Lists Work (Tim Ferriss): Ever wondered what it takes to hit the New York Times bestseller list? Well, the truth is that it’s mostly luck, timing, and making sure you’re on the Times’s radar. I’ve seen lots of books with extremely high sales not hit the list, and I’ve also seen plenty of books with moderate sales hit the list, simply because they launched on a slow week. The takeaway? Hitting the NYT list isn’t as much about sheer volume of sales as it is about playing your cards right, while the Amazon lists are a more accurate representation of a book’s popularity.

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement (Courtney Seiter for BufferSocial): As I’ve written about here, Instagram is an interesting platform because it engenders engagement, and it isn’t over-crowded (yet). It’s also a place with high conversion from fans to sales, so it’s been the hot new thing in the publishing world lately. Is it better for visually driven nonfiction than for fiction? I think so. I’m still of the belief (more on that here) that Twitter is the best social media home for fiction writers.

I Quit My Job Today (And So Can You!) (Sarah Knight on Medium): Ooo, juicy! Don’t we all love a I-quit-my-job-and-went-after-my-dream story? Chasing a passion over a paycheck is practically the American Dream of the millenial generation. Read Sarah Knight’s story of how she quit her Senior Editor job at Simon & Schuster to go freelance, and check her website out here if you’re an author looking for a top-notch editor.

Will Book Publishers Ever Start Fact-Checking? They’re Already Starting (Boris Kachka for Vulture): “It’s every editor’s nightmare,” says an editor. “You live in fear that someone’s gonna get by you. It’s like working for the TSA. You don’t want to be the guy who let the terrorist in.” Being the editor or agent behind a book that’s found out to be fraudulent truly is what our nightmares are made of, but there are so few systems in place for vetting authors and books. Happy to see that some imprints and private companies are finally filling this gap.

The Clues to a Great Story (Andrew Stanton in a TED talk): This is a Watch, not a Read, but it’s a worthwhile one. Stanton is the writing genius behind smash hits like Toy Story and Wall-E, and if anyone knows how to spin a good story, it’s the minds at Pixar. In his words: “Storytelling is joke telling. It’s knowing your punchline, your ending, knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. We all love stories. We’re born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined.”

Eat & Drink:

Orecchiette with Sausage and Spinach

When I was in college, I studied abroad in Verona, Italy. If you do an Italian vacation right, you should expect to gain a few pounds. If you live there for nearly four months, you can expect to buy a whole new wardrobe. This happened. And naturally, I blame a cookbook.

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