It’s a gorgeous, sunny, birds-chirping kind of day here, I’ve got a big mug of Swing’s coffee next to me, and I can finally work without needing three layers of clothes to stay warm.
Sounds like the perfect kind of day to talk about engagement, right? (Humor me.)
As I was talking about last week, audience engagement is one of the most important (and sometimes overlooked!) aspects of successfully building a platform and launching a book. Your site traffic matters; your social media numbers matter; your publicity hits matter; but at the end of the day, what matters most is how many of your fans will actually spend their hard-earned money on your book.
So, as promised, I created a handy one-page printable that breaks down the two things you should be doing in order to increase engagement and convert more of your readers into book buyers. It’s fairly common sense–how close are you to your readers, and how consistently are you in contact with them? Yet I routinely see fabulous, smart, talented bloggers, brands, and experts not focusing on these two things. And it’s a shame, because you can touch so many more lives and spread your message more impactfully (I’m told this isn’t a word but let’s all ignore that) if you can connect more authentically and more effectively. Which is really what the two steps are all about.
Download the 2 Steps to Convert Blog Readers Into Book Buyers printable for free here. And let me know what you think–do you already focus on these things, or has your attention been focused on other things, like creating more content or boosting social media numbers?
