How to Transform Your Brand into a Household Name

content marketing with book publishing

Today I’m excited to be back on the Female Entrepreneur Association website talking about how brands and businesses can become about more than just profit–how they can influence and change the cultural conversation about how we work, play, and live.

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Read, Eat, Drink–Weekend Roundup

Read:

We have our Friendsgiving weekend in the hills of Virginia coming up, so here’s some light and fun reading looking. I so enjoyed this visual essay Medium published this week on How to Sell a Book–you can find it here. It’s by Sarah Lazavoric, who herself just released a book called A Bunch of Pretty Things I Did Not Buy. I absolutely love the premise of her book–here’s a snippet from the back cover copy: “Like most people, Sarah Lazarovic covets beautiful things. But rather than give in to her impulse to spend and acquire, Sarah spent a year painting the objects she wanted to buy instead.” 

I really admire this idea of enjoying beautiful objects without having to purchase them, maintain them, and store them. I just wish I could paint at all, so I’d be able to do what Sarah did!

And here’s my favorite graphic she drew for the Medium essay. I want to deny this and pretend that I’m more multifaceted, but…it sounds about right.

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Read, Eat, Drink–Weekend Roundup

Read:
As much as agents do our best to try to help writers and offer insight into the wild, whacky world that is publishing, sometimes nothing resonates quite like hearing directly from other writers. So here’s my favorite author blog post of the week–Colleen Hoover’s incredible story of how writing changed her life. Three years ago, she was living in a trailer, working 12 hours a day, and barely making ends meet. She picked up writing in her spare time and self-published her first book. She sold about 30 copies in the first week, but she kept at it. Today, she’s the New York Times bestselling author of 6 books and has a lucrative book deal with Atria/Simon & Schuster. And the best part of it all? In her words:

Three years ago, my husband and I dreamed about the day we would be able to build a new house. Tomorrow, that’s going to happen. On the same land where we happily lived in our single-wide trailer, we will be breaking ground on the house we will spend the rest of our lives in, and I still can’t wrap my head around it.

I know this started with the fact that I wrote and finished a book, but that was as simple as putting a pen to paper. Nothing would have followed had it not been for the support of my readers. Thank you, thank you, thank you for the motivation. And remember-

Dreams are free, so make sure you have a shit-load of them.

And THAT right there is exactly why we’re all in this crazy, unpredictable, shaky business.

You can read Colleen’s full story here.

Eat:
Raise your hand if you like bacon. Looks like…everyone on the planet. And the only thing better than bacon is bacon + pasta, especially when it’s Mario Batali’s Spaghetti Carbonara. This is (I think) the same recipe he uses at his restaurant Otto in New York, but you can make it yourself at home for, oh, a 95% discount.

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The Upside of the Dreaded Track Record

Books

Ah, the track record. One of the must brutal realities of publishing.

An author’s track record is essentially their sales record—how many copies they’ve sold of their books. This number used to be completely inaccessible, and only an author, agent, and publisher would know how many copies a book had really sold. But with the launch of Bookscan in 2001, anyone who subscribes to that service can look up the sales figure for any book and any author. This is both a terrible thing and an excellent thing.

Let’s start with the excellent:
So you’ve published a book, and you worked long and hard to make it incredible, and then you worked even longer and even harder to tell the world that it exists. And hey, people bought it! Lots of people. Now you’re in a very enviable position—you have proven to publishers that you know how to make a book successful and that you’re an author worth investing in. You are golden.

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