The Two Ways to Make a Living as a Writer

April 26, 2016 by Maria

But first, the publishing news worth reading this week:

Sorry, You Can’t Speed Read (Jeffrey Zacks and Rebecca Treiman for The New York Times): “Our favorite Woody Allen joke is the one about taking a speed-reading course. ‘I read ‘War and Peace’ in 20 minutes,’ he says. ‘It’s about Russia.’” So in case you don’t have time to read this article, it’s about why we don’t have time to read.

Creating Easy Branded Images for Your Blog and Social Media (Kirsten Oliphant on JaneFriedman.com): Including a gorgeous image with your online content is such an important part of branding! Here’s the ever-savvy Kirsten Oliphant on Jane Friedman’s blog with some quick and easy tips for designing graphics, even if you’re not a graphic designer.

Integrating a Personal Brand with a Book Brand (Chadwick Cannon): I get asked questions about book and brand integration all the time–things like “Should my book have its own website?” “Should my book look just like my blog?” This is a great explainer on the 7 most common brand integration questions.

How and When to Catch the Elusive Publicity Department–Part 2 of 2 (Lizzy Mason on Pub Crawl): Here’s the second half of Lizzy Mason’s piece on working with your in-house publicist. Lizzy is the Director of Publicity at Bloomsbury Children’s Books, and you can find Part 1 here.

The Two Ways to Make a Living as a Writer

I’ve written about my journey with minimalism before (and the wonderful book that got me there), but I think there are so many more practical lessons that creatives can take from this growing trend.

The way I see it, there are two ways to make a living as a writer.

5 Must-Follow Authors Who Can Show You How to Market Authentically

February 9, 2016 by Maria

But first, the stories work reading this week:

Follow the Influencers: Social Media Stars 2016 (Alex Palmer for Publisher’s Weekly): “The books that succeed, editors and publishers say, are those that are approached as something more complex than a typical online post or promotional tool.”

How to Get Started as a Professional Speaker (Michael Hyatt): “Public speaking is a tremendous way to: discover what resonates and why, build your personal brand, promote your products, and monetize your content. Most important, it is one of the best ways I know to influence people: to expose them to new ideas, motivate them to take action, and creative transformational experiences.”

7 Simple Steps to Building the Structure of Your Nonfiction Book (Chad R. Allen): “A lot of people have some scattered ideas about what they’d like to write about, but they really don’t know how to take those jumbled thoughts and organize them into book form. … [This is] a proven way to take your untidy ideas and organize them into book form.”

Why Indie Authors Need a Business Hat (Helen Sedwick on The Book Designer): “Many writers who dive into self-publishing are surprised to discover they are running a business. They have questions about incorporation and business licenses. They wonder what to do about sales taxes. They fear hiring editors, designers, and other freelancers.”

5 Must-Follow Authors Who Can Show You How to Market Authentically

Two weeks ago I talked a lot about the psychology and emotion of marketing, and why so many authors struggle to do it in a way that doesn’t feel fake and sleazy. I also shared a 3-step process for how to learn what authentic and effective marketing really looks like. (Hint: If it feels icky to you, don’t do it!)

But when you think about it, marketing is all around us, and we can learn so much about it just by watching closely. We don’t need to reinvent the wheel–we just need to pinpoint the people who are doing it well and learn from them.

Think about the last nonessential purchase you made online, and why you made it. For me, it was a gorgeous art print from Jones Design Company for my gallery wall. The thought process behind that purchase was absurdly simple (as really most of my thought processes are, ha!).

It was something like: “I like her. I like that art print (or book, or course, etc.). I will now buy it.”

See? Those are the deep, insightful thoughts that happen up here. It is really hard to keep up with myself.

But if you look more closely at it, that thought process is actually the distillation of authentic marketing:

The Good Stuff: Why Patience is A Good Thing, Plus a Free Jack Kerouac Art Print

August 25, 2015 by Maria

As I wrote about here, August is the month of The Good Stuff around these parts. Every week I’m going to be focusing on something worth celebrating in the publishing journey, whether it’s stories about new deals and successes, or writing inspiration, or platform-building encouragement…

Now, last week we talked about the 6 moments along the publishing journey where you should stop to celebrate. But what if you haven’t started that official journey to publication? How can you savor a journey you haven’t even started yet?

Well, here’s a newsflash: no matter where you are, you’re on your way. The real publication journey starts far before signing a book contract—it starts with years of building skills. And the most important skill to build in order to succeed in publishing? Patience.

I know that sounds groan-worthy, but it’s the truth. You’ll need patience with yourself when you sit down at your computer and all the words come out wrong. You’ll need patience when you try to build your online presence and can’t figure out why people aren’t flocking to you. You’ll need patience when you want results now, but all that’s in front of you are new, confounding challenges.

And all that patience you’ll be building? That’s A Good Thing.

I know it doesn’t seem like it—it never does. But as Wayne Stiles wrote this week over on Michael Hyatt’s blog:

“This season of waiting is a present—a gift that allows us to deepen our commitment to why we do what we do. Whatever our why is, it alone helps us to keep writing, keep speaking, and continue building while we wait.”

The person who has seemingly instant success with anything in life probably spent years building the foundational skills—both the tangible skills and the character strengths—necessary to execute on that creative vision. Those years were also the incubation period for a deep connection to the why that fuels us in our most challenging moments.

When we accept the reality that it takes time, we can start enjoying that time. We can also stop yearning for that mythical “one day…” when everything is finally easy and perfect and comfortable. When everything will suddenly be changed. That “one day…” will never arrive.

As a reminder of that (because it’s the easiest thing to forget in this industry!), you can download a free printable art print with Jack Kerouac’s famous quote:

“One day I will find the right words and they will be simple.”

Stage Four of Publishing a Book: Preorders, Promotion, and The Year After Publication

July 27, 2015 by Maria

This month I’m running a series on how the publishing process works and how to successfully navigate each stage of the journey, with zero bewilderment and maximum fun.

You can catch up here if you want to learn more:

This last and final stage of the process is the longest (after building a platform, that is), and it typically starts about 6 months before publication of your book. This is when the marketing and publicity teams at publishers typically kick into gear and begin planning the promotional campaigns for the next season. This is also when you should begin acting on the promotional plan you brainstormed over the last 6 months. (You did take that time after manuscript delivery to brainstorm your promo plan, right? Right.)

There are a lot of moving pieces to any good promotional campaign, and since you’ll be working both with your own team and your publisher’s team, you’ll want to get organized. Organization = optimal results. So go ahead: calendars out, everyone! Now assign every single appearance, interview, or to-do to a date on the calendar. This will help you not only see the big picture, but it will also help you divvy up your work over the weeks and weeks, so you don’t get completely overwhelmed. (After all, you’ll want to keep up your usual platform-building activities during this time, too.)

Next, hone in on the preorder phase, which is typically 1-3 months prior to publication. Preorders have become a huge deal in the publishing world in recent years, and it’s the best place to create snowballing momentum for your book. Here’s how it works:

An existing fan preorders your book because they know it will be awesome (because you’ve been giving them previews over the past year, of course)
—->
Your Amazon ranking spikes, then other retailers see that your book is popular and order more copies
—->
Your publisher sees that your book is popular with retailers and diverts more resources to your book, the title that’s taking off
—>
You use that help to reach an even broader segment of potential readers
—>
More people hear about your book, are enthralled (because your concept is so great, right?) then buy the book
—>
Your Amazon ranking stays strong and retailers reorder to stay stocked on your book
—>
And so on until you’ve conquered the world and can buy a new cat to replace that old one who didn’t appreciate you before you were a bestselling author.

The 4 Questions You Should Be Able to Answer at This Stage:

Category: Business

The Two Ways to Make a Living as a Writer

But first, the publishing news worth reading this week:

The Two Ways to Make a Living as a Writer

5 Must-Follow Authors Who Can Show You How to Market Authentically

But first, the stories work reading this week:

5 Must-Follow Authors Who Can Show You How to Market Authentically

The Good Stuff: Why Patience is A Good Thing, Plus a Free Jack Kerouac Art Print

Stage Four of Publishing a Book: Preorders, Promotion, and The Year After Publication

This month I’m running a series on how the publishing process works and how to successfully navigate each stage of the journey, with zero bewilderment and maximum fun.

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