Category: Blogging

2 Types of Flawed Thinking That Are Getting in the Way of Landing a Book Deal

by Maria
how to get a book deal
thought patterns that hold you back

I was thinking about the last batch of queries I caught up on last week, and I was trying to pinpoint why I passed on so many of the nonfiction projects.

On the surface, it’s easy to quantify the most common reason for passing—around 350 of the approximately 500 rejection letters I sent were because the author’s platform wasn’t strong enough yet.

The “yet” is the crucial part of this. I was so happy to see so many well-written queries and proposals with sound market research, unique concepts, and strong sample material. But when I looked at the marketing and publicity section, there were too many instances of “I will do this…” rather than “I have already done this.”

Which leads me to believe that the deeper issue is more about timing and perspective than hard numbers. I think two things are happening:

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The 5 Most Important Numbers for Building Your Online Platform

by Maria

 

online platform metrics

As strange as it sounds, one of the things I love most about my job is analyzing stats. I love looking at the interplay of dozens of different analytics to determine the reach and level of audience engagement of a potential client. And when I sign an author/blogger/entrepreneur who I think is incredibly talented, I love to spend our first few months tweaking and optimizing their platform so that it can grow in the ways that will give them…to be totally wonky…the best ROI.

So what to prioritize? Here are the numbers I zero in on when I’m assessing a potential client’s platform:

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How to Stop Procrastinating (& a Free Brené Brown Art Print!)

by Maria

Brene Brown quote on writing

One of the toughest things for writers (and really anyone working on anything) is learning how to outsmart procrastination. Our minds are so resistant to being used, and they’re just as wily at coming up with ways to distract us. A quick look at Twitter? Well, sure! Just a peek at Facebook to make sure I didn’t miss out on something super important? Definitely necessary. Another break to search blogs for inspiration? Why not?

We all know the end result of this: we put off the project, and the longer we put it off, the harder and more intimidating it seems. Whether we’re writing a blog post, a book chapter, or a business plan,  it will probably require using more than 5% of our brain. But social media and other passive activities requires so much less energy from our brains–biologically, we’re hardwired to prefer these “easy” activities, like watching TV, because they use less of our energy than “difficult” activities, like writing and brainstorming.

But isn’t there a secret way to trick our brains into preferring these difficult activities?

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