Cacio e Pepe Recipe from Rose’s Luxury & HarperCollins on Why Emails Sell Books

Cacio e Pepe Rose's Luxury Recipe 1

Are you ready for the simplest fancy recipe you’ve ever made?

Meet the Cacio e Pepe Pasta from Rose’s Luxury in DC.

In case you haven’t heard of Rose’s Luxury, it was named the best new restaurant in the country in 2014 by Bon Appétit. So I’d say it’s pretty darn good.

We went to Rose’s for the first time last December for my birthday and stood in line in the freezing cold for an hour, waiting for them to open. They don’t take reservations and had just made the best new restaurant list, so we were not the only fools twiddling our gloved thumbs on the sidewalk.

When we finally made it in in, we ordered just about everything, but as usual, my favorite thing was the simplest thing. It was this Cacio e Pepe Pasta.

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What Does It Mean to Have an Engaged Audience, and Why Does It Matter?


how to make readers more engaged

Engagement. It’s a buzz word in both blogging and publishing, but what does it actually mean? Is it the next “synergy”–my favorite marketingspeak word that I love to hate?

As I wrote about here, a lot of my process of sorting through potential clients involves looking at hard numbers—traffic stats, social media followers, subscribers, etc. But in reality, what I’m looking for underneath all of that is simply engagement. Does the potential author have a highly engaged audience? Do they already have a large group of fans who would fork over their hard-earned cash for a book?

This could be an audience of millions, in which 10% of the people are engaged enough to make a purchase, or it could be an audience of 50,000, where every last person would gladly exchange $21.95 for your book. The size of the total audience matters to a certain extent, but when it comes down to it, it’s really the conversion rate that means the difference between a bestseller and a flop. (I wrote more about the “stickiness” factor of engagement and conversion rates here.)

Conversion rate can sound like more empty marketingspeak (one of my writing pet peeves!), but it’s really a simple concept that boils down to this: how close are you to your audience? Think of this closeness like you’d think of your real-life social circles, where you have varying levels of familiarity with everyone from your spouse to your mailman. Here’s what that usually looks like:

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