4 Common Mistakes Bloggers Make That Hurt Traffic and Engagement

How to build a nonfiction platform

I spend a lot of time looking at blogs and websites. Maybe too much time. Sometimes I feel like if I have to see one more watercolor Facebook icon or read one more About Me page, I will just flop over, dead from too much Interneting.

But 95% of the time, I just love it. It’s fascinating to see the front end of a blog or website and then talk to its owner and learn more about their back end stats and strategies. I guess it’s sort of like seeing how the blog sausage is made. (“Blog sausage” sounds wrong. In a hilarious way. I will now have to dedicate my remaining years to proliferating this phrase.)

ANYWAY. It’s become so incredibly important to have a strong online platform before you launch a book that it’s impossible to overlook the power of a well-done website or blog. Yet if there’s one thing I’ve seen from speaking to hundreds of bloggers, it’s that very few of them know what the heck anyone else is doing. Sure, there are plenty of online courses you can take that could help you build traffic, but there’s nothing like seeing how that traffic converts into real business (as in product sales) to show you how important certain overlooked areas are.

There are 4 areas that I think are especially overlooked, and where I think many people are stifling their engagement, throttling their traffic, and overall slowing down the growth of their businesses. Here are the mistakes I see most often:

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