Read, Eat, Drink–Weekend Roundup

Read:

We have our Friendsgiving weekend in the hills of Virginia coming up, so here’s some light and fun reading looking. I so enjoyed this visual essay Medium published this week on How to Sell a Book–you can find it here. It’s by Sarah Lazavoric, who herself just released a book called A Bunch of Pretty Things I Did Not Buy. I absolutely love the premise of her book–here’s a snippet from the back cover copy: “Like most people, Sarah Lazarovic covets beautiful things. But rather than give in to her impulse to spend and acquire, Sarah spent a year painting the objects she wanted to buy instead.” 

I really admire this idea of enjoying beautiful objects without having to purchase them, maintain them, and store them. I just wish I could paint at all, so I’d be able to do what Sarah did!

And here’s my favorite graphic she drew for the Medium essay. I want to deny this and pretend that I’m more multifaceted, but…it sounds about right.

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Read, Eat, Drink–Weekend Roundup

Read:
I opened up my email this morning to see that Seth Godin is launching a new book, sans traditional publisher.

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And I really want a copy. Here’s why:

Seth is the ultimate new-wave marketing guru. I’m taking his marketing class on Skillshare, and it’s fascinating. But what got me really excited about the announcement of his new book is the approach he’s taking to marketing it. Instead of working within the traditional top-down framework of getting a book from author to publisher to retailer to reader, he’s selling direct to the readership he’s built through his blog.

And he’s doing a very smart thing—incentivizing people to buy a 3-pack of the book at a discount, so that they can share it with others. He’s calling this horizontal distribution (which is similar to word-of-mouth) and hoping that person-to-person sharing will be enough to make his ideas, and his book, go viral.

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