But first, the publishing news worth reading this week:
What exactly is a beach read anyway? Summery, sexy — or sexist? (Sophie McManus for The Washington Post): “If you’re a fan of contemporary fiction, you know we’re neck-deep in beach-read season. Lists of hot summer page-turners tumble from every magazine and corner of the Internet. But what, exactly, is a beach read?”
A 4-Part Checklist for Writing Strong Back Cover Copy (Chad Cannon): “That back cover copy (BCC, as we say) is often the make-it or break-it factor on the consumer’s journey toward purchase. If you read it and think ‘Psssh not for me,’ or ‘What? I don’t get it,’ then you set the book back down and move on. But if the copy captures you, you open the book, peruse its insides, and perhaps purchase.”
Working with Cover and Interior Designers (Joel Friedlander, The Book Designer): “Almost every publishing professional advising self-publishers says the same thing: focus on editing and cover design. Those are the two most important elements of your book, the ones that will make the biggest difference in how your book is received and how it will sell.”
Frontlist Fiction Hits a Dry Spell (Jim Milliot for Publisher’s Weekly): “Publishers have been expecting difficulty getting media attention for their books in the second half of 2016, as coverage of the presidential election dominates the various media outlets where authors usually drum up publicity.”
Demystifying the 6-Figure Book Advance for First-Time Authors
Let’s talk about this big subject today: book advances.
But first, you have to let me whine for 2 seconds, please, because I did an extremely dumb thing. I decided to try to close on three books in the two weeks before my wedding. Because obviously, wedding planning isn’t that hard, right? And because I didn’t have two big business trips already. And because it’s not a busy season in my life, at all.
Let’s just say the past few weeks have involved a lot of hand-wringing and whining and wine. Lots of wine. Wine is my new maid of honor. Wine might be my new groom. (Jarrett, thoughts?)
But now that I’m almost through it (and getting married Saturday the 27th!), it does feel absolutely exhilarating. And it got me thinking about this business of selling books and how complex and ever-changing it really is.
Each of the three books I sold had wildly different circumstances. Two were from first-time authors and one was from an already-established, highly successful author. Yet it doesn’t matter whether it’s an author’s first book or tenth book–my goal is always the same: