Read, Eat, Drink–Weekend Roundup

Read:

Amazon Kindle and ebooks

Ebooks. It’s hard to believe that the e-book as we know it didn’t exist until 7 years ago. As Jason Matthews noted in Ebooks: What a Long Strange Trip on The Book Designer, Amazon didn’t launch the Kindle (and therefore the e-book market as we now know it) until 2007.

I still vividly remember sitting in on an editorial meeting at Simon & Schuster in 2009 and hearing the caution in the voices of editors as they discussed this new format. Back then the prognostications were big and bold (ebooks would take over the world and wreck all our lives!), but the numbers were tiny and insignificant. Ebooks were maybe 2-3 percent of the market–not a number anyone could really act on.

Between 2009 and 2012 we saw huge double-digit growth in the e-book market, and though we seem to be past the largest spike in e-book adoption, the market still grew from 23% to 27% of all book sales between 2012 and 2013.

What I wonder most: how will people read another 7 years from now? I don’t think this is an e-book vs. print book debate. I think it’s an e-book vs. print book vs. blogs vs. magazines vs. newspapers vs. online verticals vs. any other format, digital or print, where readers go for words.

As complex as the landscape is, we all want something very simple: to get our authors’ words in front of readers. I think that’s the only certainty we can cling to in these uncertain times.

So here’s hoping 2015 (and beyond!) will bring us even more ways to get writing to readers!

Eat:
Huge milestone alert! I finally, finally, finally (finally!) ate at Rose’s Luxury. It. Was. Incredible.

Which was a bit of a surprise, given that my expectations were sky-high. I’d first read about Rose’s in this article from August’s issue of Bon Appetit, when Andrew Knowlton named it the Best New Restaurant in America in 2014. So yes, I was expecting greatness.

And I am so happy that I was not disappointed. I can easily say it’s the best restaurant I’ve eaten at this year, and that the Pork Sausage, Habanero, and Lychee Salad was one of the best things I’ve eaten, ever.

But my very favorite moment of the night? Digging into the Cacio e Pepe Pasta and being absolutely floored by how something so simple can be so delicious. Granted, I have a soft spot for pasta, always and forever, but this? This was special. I would give all my worldly possessions to be able to know how they did it.

Cacio and pepe pasta rose's luxury
Cacio e Pepe Pasta from Rose’s Luxury. ‘Tis a thing of beauty. Source.

Oh, and there was also a Cinnamon Toast Crunch Ice Cream that blew our faces off. There was much moaning and gushing from our table that night!

Drink:
Kicking it over to Jarrett, our resident bartender, for a fun drink recipe:

The holidays are behind us, and you know what that means: taking stock of all the liquor left over from holiday parties. Some bottles you savor, like that glorious bottle of Bulleit Bourbon Uncle Bob gave you as a present. Others make you cringe, like that fifth of vanilla vodka your cousin’s girlfriend brought to New Years.

This year, I decided to come up with a plan for that nasty vanilla vodka once and for all by playing a fun game. It’s called: “figure out how to make a decent cocktail with disgustingly flavored alcohol” (FOHTMADCWDFA for short). Catchy, I know. But, in the end, I actually came up with a pretty good drink – we’ll call it the Apple Pie Cocktail.

Apple Pie Cocktail (Vanilla Vodka)
Apple Pie Cocktail (Vanilla Vodka)

Apple Pie Cocktail

• 2 lime slices
• One granny smith apple (for garnish)
• Two leaves of mint
• 3 oz. vanilla vodka
• Ginger ale
• Apple juice (we used honeycrisp apple juice, but regular works)
• Dash of cinnamon

Muddle lime slices and mint leaves in bottom of an old-fashioned glass. Fill glass half way with ice. Add vanilla vodka. Then fill remainder of glass with ginger ale and apple juice (2/3 ginger ale and 1/3 apple juice). Add a dash (around 1/8 teaspoon) of cinnamon. VERY briefly shake in a shaker (but only a shake or two because ginger ale carbonation will make it explode if shaken too much).

Using a paring knife or peeler, cut a strand of the granny smith skin off and add it as garnish. Imbibe and enjoy!

8 Ways to Boost Your Amazon Author Ranking

how to boost amazon ranking
how to boost amazon ranking

Today I’m excited to share a guest post written by the fabulous Christine Dore! Christine is an editor at a Boston-based publishing house, and she focuses her list on creative nonfiction. We’re lucky to have her on the blog today, sharing some insider tricks that can help your book shoot up the Amazon rankings. 

Amazon Tips for Authors – Or: How to Tame the Amazon Beast

In the timeline that is book publishing—and book selling—the ecommerce beast known as Amazon (some view this creature as fuzzy and loveable, others not so much) is a completely new phenomenon. Both Amazon itself and book providers are constantly learning and adjusting how we use this new retail giant to it’s fullest potential. Here are a few tips and tricks to help your title make its way up the Amazon algorithm and into your readers’ e-carts:

1. Preorders. Preorders. Preorders. If you haven’t heard this word yet from your editor, you will. Use any and all means of mass communication—social media, your blog or website, any regular writing gigs you may have—to push preorders of your book. The more people that preorder your book on Amazon, the higher the initial order Amazon will place for your book. This trend trickles down to other outlets as well, as they tend to follow suit to what Amazon is putting their money behind.

2. Encourage pageviews. The more people that look at your listing page, the higher it pops up on searches for your topic or genre. Even asking your family or blog readers to look up your book on Amazon every day for a week will affect its ranking. The Amazon system is run by a computer; it doesn’t know or care who’s looking at it–it just notices that people are and reacts accordingly.

Read More

Read, Eat, Drink — Weekend Roundup

A weekly round-up of books, news, thoughts, recipes, and miscellany for the weekend. 

Colbert Salutes Amazon: Well, interesting times call for interesting commentary, and my favorite bit of punditry to result from the Amazon/Hachette dispute is Stephen Colbert’s lovely little skit, which you can find here. (And here’s the simple, step-by-step breakdown of the dispute by the LA Times.) The Colbert clip is all over everywhere right now (because who doesn’t need some levity in the middle of a potentially industry-changing standoff?), but the exciting part about it, to me, is that it’s boosted sales of Edan Lepucki’s debut, California, through the roof. It’s nice to see two already famous and successful authors like Stephen Colbert and Sherman Alexie use their influence to help new authors, especially when either of them could have easily used the opportunity to plug one of their own books.

And I think it’s a little ray of sunshine in the storm cloud that’s hanging over the industry these days. It’s a reminder that books are still sold most effectively by people–by one person recommending a great read to another–not by impenetrable algorithms and data mining.

Oh, and it also made me laugh that Salon has already dubbed Colbert the next Oprah.

Daring Greatly:

Daring Greatly

I’m a little late to the game on this one, but I finally finished reading Brené Brown’s Daring Greatly. And I think it’s a life changing book. Books like this are the reason why I work in publishing and why I believe that books will always matter.

It’s been on the New York Times bestseller list for 42 weeks, and I think that’s because it hits a nerve in our changing culture. Brené Brown spent decades researching what holds people back from living what she calls “wholehearted” lives–that is, lives driven by authenticity, worthiness, and meaning–and she found, again and again, from thousands of research participants across all demographics, that daring to be vulnerable was the gateway to wholehearted living. It’s a beautiful book, and I couldn’t possibly do it justice in a few paragraphs, but it’s a book that at times made me cry, at times made me smile, and often made me pause to re-read and linger over sentences. Brown included a quote by Martin Buber in the book that, to me, encapsulated many of the themes of the book, as well as the evolving zeitgeist in our culture:

“When two people relate to each other authentically and humanly, God is the electricity that surges between them.” –Martin Buber 

It’s a book that really captures the essence of what makes us all tick as humans and what holds us back from living our best lives. I think that, in some ways, Daring Greatly explores the personal side of many of the business ideas in Daniel Pink’s To Sell is Human (another great read). Pink analyzes how accessibility and authenticity are beginning to have more value in our culture, while exclusivity and obfuscation are losing power in a world where everyone often has equal access to information.

But that is a whole other rabbit hole of theory that I could rant about for days. I also want to read Brené Brown’s The Gifts of Imperfection, which is supposed to be just as incredible.

Next up on the reading list is The Upside of Down by Megan McArdle, a columnist for Bloomberg View. Jarrett and I started our own book club (membership: 2) for the summer, and we’re reading one chapter a week and (ideally) discussing over Friday dinner. He got to pick this first one since I’ve spent the last few years bullying him into reading a whole slew of my recommendations (including Lean In!). It should be interesting (and hopefully inspiring) to follow along as McArdle tries to prove her thesis that failure is the most important part of success.

Morel Risotto:

Morel Risotto
Photo by Holly A. Heyser via Hank Shaw.

Oh my. This recipe is fantastic. Jarrett went morel hunting on his farm in Michigan and found us a huge bounty of these little delights. I’d go so far as to say that we’re morellionaires this year (ba-bum-ching).

Morels

The one and only place I turn to when we get something special and wild is Hank Shaw’s blog, Hunter Angler Gardener Cook. His blog won a James Beard award in 2013, and I think it’s just the best online resource out there today for wild, foraged, straight-from-the-earth cooking. His new-ish book Duck, Duck, Goose is a must if you can regularly get your hands on wild waterfowl.

Jarrett dehydrated the morels to get them from Michigan out to the East Coast, but I think it’s always worth dehydrating morels. That way you can enjoy them over several months, rather than a few days, and the morel stock that results when they’re rehydrated is just yum! We used the morel stock for the risotto, and I think it adds such a wonderful, deep flavor that you couldn’t get from just chicken or veggie stock.

Next morel recipe to try? These almost-too-beautiful-to-eat tortellini:

Morel TortelliniPhoto by Holly A. Heyser via Hank Shaw.

Tequila Mockingbird: Tequila MockingbirdI’m also late to this one, but I came home from a business trip to find that some of our friends had sent us a package with Tequila Mockingbird: Cocktails with a Literary Twist by Tim Federle. I mean, this just HAS to be the perfect gift for the literary nerd, the downtrodden aspiring writer, the overworked editor, and the harried literary agent. I want to make every single bookish cocktail, but I’ve narrowed the options down to three for a dinner we’re hosting on Saturday for an editor friend:

1. The Last of the Mojitos
2. Love in the Time of Kahlua
3. Are You There, God? It’s Me, Margarita.

So I should probably make all of them, right?

Happy reading, eating, and drinking this weekend!