The one word that should guide all your marketing

We’re having rain after rain after rain here, and that’s led to a lot of staying in and cooking and gin rummy playing. We recently got addicted to gin rummy after finally figuring out that we could play just the two of us, and now the competition has become fierce. Pepper has had to referee a few “disagreements” about the rules. I think that makes her the level-headed adult in the house.

(In unrelated news, here’s Pepper ready to hit the pavement for some job interviews. We had to stage an intervention last week and tell her that her free ride is up, and it’s time to start paying rent. Let’s hope someone else finds her more employable than we do!)

literary agent blog

We also spent a few days in Michigan this past weekend, and all the rain there brought up a crop of morels on the farm. We picked nearly 7 pounds of them, and now we’re going to cook them every which way we can think of.

literary agent blog

literary agent blog

Speaking of windfalls, I wanted to chat today about a word we don’t hear too often in the world of blogging and publishing:

Generosity.

Generosity doesn’t get talked about much, but it’s really the business we’re in as book people.

It’s the train car that’s pushed along by the engine of purpose—it’s essentially the outward expression of inward compassion for readers.

Generosity in writing means keeping a single-minded focus on bringing joy to others and feeling deeply, monumentally grateful that they’ve given a few precious minutes of their lives to your words. As Elizabeth Gilbert puts it in Big Magic:

“Learn to share things with an open heart and no expectations. Live out the existence that best suits your nature.”

There’s a magic that happens when you push all your cells in the direction of serving others, even if you haven’t had nearly enough coffee yet, even if you can only eke out a few moments of big-heartedness each day, even if nobody will notice or appreciate it.

That, I think, is one of the most important traits all successful bloggers and writers have: they start with giving and they end with giving, and in between they give a little more.

Effective Book Marketing for Authors

I am so, so lucky that my authors start there. They’re already at the top of their fields, running successful businesses, and well-known for the quality of their work. They have it all, and they want to share it all. That’s the kind of heart I look for when signing an author.

Which brings me to a related and important point that few people talk about:

Read More