Today I’m excited to be back on the Female Entrepreneur Association website talking about how brands and businesses can become about more than just profit–how they can influence and change the cultural conversation about how we work, play, and live.
What do Zappos, Starbucks, Wal-Mart, Nasty Gal, and Tory Burch have in common? Aside from being incredibly successful businesses, they’ve all written and published books that have cemented them as top companies in the eyes of consumers.
Most people don’t realize that publishing a book can be one of the most powerful tools for promoting your business. After all, a book is the ultimate piece of content marketing. It’s a physical product that embodies your brand and tells a compelling story about your mission. But it’s also more than that….read the rest of the article by clicking the image below!