Category: Tips

Twitter vs. Facebook vs. Pinterest vs. Instagram: What’s Right for Authors?

by Maria

best social media for authors

There is a grand battle royale going down between social media networks, and writers and bloggers are caught in the middle of it. The boundaries are constantly shifting, the pros and cons of each platform are always changing, and no one ever seems to be able to decide where in the heck they should be.

So, which social media networks should you be on? Where can you get the best bang for your social media buck?  I get this question all the time, and like the Twitter-specific question from last week, the answer is complicated. Because really, choosing a network depends on what kind of writer or blogger you are and what areas of your author platform you need to bolster.

The one thing that applies to everyone? You can’t (and shouldn’t) build your numbers on all of them. You will drive yourself straight loony-tunes if you try to keep up with all of them, and your social media campaign will be less effective if it’s not focused. It’s worth it to find your social media soulmate–that one platform that will not only grow your platform but also be actually enjoyable!

Ready to choose? Here are the candidates:

  • Facebook: The big kahuna. I’m still of the belief that every single writer should have a professional Facebook page, and this is for one simple reason: sheer numbers. Facebook has 1.35 billion monthly active users. The other networks lag far behind—Instagram has an estimated 300 million users, Twitter has an estimated 288 million users, and Pinterest has about 70 million users. Facebook is still where everyone and their grandma is, and even though it’s been changing its algorithm to limit the reach of posts (more on the changes to Facebook’s algorithm and what it means for authors here), it’s still the best place to reach the most people. Facebook also allows you to integrate all mediums–text with no character limits, images, videos, GIFS, etc–so it can work for you no matter what your strengths are. I consider a professional Facebook page to be one of the foundational elements of building a platform.

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Why Twitter Might Not Be Right For You as an Author

by Maria

Twitter for authors

In the past few weeks, I’ve been getting a lot of questions from aspiring authors about Twitter. Everyone seems to want to know if they should be on it, why I like it so much, and whether they should focus more of their own book marketing efforts on it.

Well, like everything else in this age of digital marketing, the answers to those questions are a bit complex. So I’ll just go ahead and tell you why I love Twitter, and why I think it’s not right for all authors.

Many of my readers are nonfiction writers/bloggers rather than fiction writers. And there’s an important distinction there: practical nonfiction is often highly illustrated (with four-color photos), while fiction is almost always straight narrative (with black-and-white text). Why does this matter when it comes to social media? Am I just being picky for fun? Are all literary agents out to befuddle writers and make social media even more confusing?

I hope you’re thinking no to those questions. Right? Right?

Right! So the format of your future book really does matter when it comes to social media. For practical nonfiction writers/bloggers, your aesthetic is your brand. The design of your online properties, the images you include in your posts, and the images you curate and share on social media are all part of your brand. Practical nonfiction is inherently image-driven, and therefore, it’s best suited for image-driven platforms like Pinterest, Instagram, and Facebook. (I’ll write more about the distinctions between these platforms next week.)

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9 Books That Will Make You a Better Writer

by Maria

craft writing books to make you a better writer

Today I’m over on Bustle Books, sharing a list of my favorite books on writing and publishing. I think that, all too often, aspiring authors overlook craft books, thinking that it’s more worthwhile to read within your genre and soak up the style and form of someone else’s writing.

But there’s so much more to honing your craft than reading good books. There are underlying principles to all good writing, regardless of the genre, and it can take an entire lifetime to not only identify them, but execute them well. And who the heck has that much time? Especially with all the added pressure these days for authors to network, use social media, and build platforms.

So think of these books as your shortcut to learning the ins and outs of writing. Each of them is a master class in everything from decluttering your prose, to conquering procrastination, to building a platform, to plain old staying sane.

Read the full article here to see which books I think are essential for writers!

2 Types of Flawed Thinking That Are Getting in the Way of Landing a Book Deal

by Maria
how to get a book deal
thought patterns that hold you back

I was thinking about the last batch of queries I caught up on last week, and I was trying to pinpoint why I passed on so many of the nonfiction projects.

On the surface, it’s easy to quantify the most common reason for passing—around 350 of the approximately 500 rejection letters I sent were because the author’s platform wasn’t strong enough yet.

The “yet” is the crucial part of this. I was so happy to see so many well-written queries and proposals with sound market research, unique concepts, and strong sample material. But when I looked at the marketing and publicity section, there were too many instances of “I will do this…” rather than “I have already done this.”

Which leads me to believe that the deeper issue is more about timing and perspective than hard numbers. I think two things are happening:

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