You look like you could use a cocktail & carbs

I know many people are feeling a lot of emotions after the election. Maybe you’re feeling triumphant and excited, and you’re ready to celebrate with a gargantuan bowl of carbs, a rip-roaring drink, and a shiny new book. Maybe you’re feeling low and anxious and addled and need a dose of mellowing, homey food, a cocktail to take the edge off, and the hideaway of a book.

Viana La Place Recipe

Either way, we got you. Today, we’re pausing our regular programming to bring you all a nice, comforting meal and a stiff drink. Jarrett and I put together for you these two recipes: one of our favorite pasta recipes from a vintage cookbook and a new cocktail recipe inspired by an upcoming book.

Because, of course, both celebration and depression are improved by a good meal and a good drink.

So now that we’ve made it through, let’s all sit down to dinner together again, forget all the whacky stuff that happened this year, and focus on some really simple food, a great fall drink, and some uplifting reads. I know we can’t fix some of the hurt that’s happened this year, but if there’s anything on this planet that will heal us, it’s got to be spaghetti.

Viana La Place’s recipe for spaghetti with tomato and fresh ginger

Viana La Place Recipe

It’s so funny how we sometimes don’t know our own tastes. I was given Viana La Place’s Unplugged Kitchen by an author and didn’t quite know what to make of it at first. It doesn’t have a single photo in it; the jacket is pretty hideous (but it’s gorgeous with the jacket slipped off); and the author is very opinionated. Weirdly, I fell wildly in love with it. It’s so quiet. Quiet can feel good when you spend all day looking at food blogs and overwhelmingly gorgeous cookbook spreads.

That’s the point of the book: to unplug your kitchen and enjoy the hand-work of cooking. Viana tells readers to chuck their food processors (she says they mash rather than slice and that their sound is horrid in a kitchen); she advocates hand-tearing your lettuce and treating it more gently than we usually do with our spinners and knives; and she thinks we’re missing the point if we make simple food quickly, rather than simple food mindfully.

It’s a good distinction, and it’s a great book. It’s sadly out-of-print now (although still available used online), but here’s one of my favorite simple and slow recipes to make out of it. You’ll be done cooking in 20 minutes or so, and you probably have every last thing on hand already. So why not go ahead and slow down a bit with it, enjoying each little knife slice of garlic as it happens?

Viana La Place’s Recipe for Spaghetti with Tomato and Fresh Ginger

Viana La Place Recipe

Serves 4
Ready in 20 minutes

6 garlic cloves
1 large knob of fresh ginger
1 16-oz package of spaghetti
2 tablespoons of sea salt, plus more to taste
1/4 cup extra virgin olive oil
½ teaspoon crushed red pepper flakes
1-28 oz can diced tomatoes
Freshly ground black pepper
10 fresh basil leaves

Place a large pot of water over high heat. While it comes to a boil, peel and finely dice the 6 garlic cloves, then peel and finely dice the ginger until you have ¼ cup of it.

Your water should be boiling about now, so drop in the package of spaghetti and 2 tablespoons of salt. Set a timer for 2 minutes less than the package indicates.

In a medium sauté pan over low heat, add 1/4 cup of olive oil, all the garlic, and ½ teaspoon crushed red pepper flakes. Stir for 2 to 3 minutes; add the ginger and stir for another minute. Add the entire can of tomatoes and stir, smashing the tomatoes if you like it a little less chunky.  (By the way, you can store any leftover ginger in a sealed baggie in the freezer. It’ll keep at least 6 months, but I’ve kept it longer and lived to tell the tale.)

Cook the sauce for about 10 minutes, until it begins to thicken. Sprinkle with more salt to taste and grind some pepper over it. As the sauce cooks, wash and chop your basil. A chiffonade is nice, but chop it however you darn well please.

Strain the spaghetti, add it to the sauce, toss, and top with basil. Drizzle a bit more olive oil and grind more pepper over each serving at the table. Or, just eat it on the couch, in a big bowl, in your jammies, with a strong drink.

Jarrett has a great one for you:

The We’re-All-Gonna-Be-Okay Cocktail

Pear Brandy Cocktail Recipe

This election year has been something—no matter where you stand, it was a stressful and trying year for us all. But now, at last, November 8th has passed, and we can finally get back to the important things: drinking together.

I’ve got just the thing to wash away any lingering bad tastes on your political palate—this drink is strong, it’s balanced, it’s got integrity, and it’s running for president in 2020. So sit down with it now, share it with a friend, put on some New Orleans parade music, and remind yourself that we’re all gonna be okay.

Makes one drink (but tripling encouraged!)

2 oz. pear brandy (We love Catoctin’s Pear Brandy, but you can also create your own!)
3 tablespoons pear preserve
1/2 oz. lemon juice
Splash of club soda

Combine the brandy, pear preserve, and lemon juice in a shaker filled with ice. Shake vigorously for 15 seconds. Strain into a coupe glass. (It’s really important you double-strain this particular drink as the preserve creates a lot of undesirable clumps.) Top with a splash of cold club soda.

Recipe inspired by Maggie Hoffman’s upcoming cocktail book, Just One Bottle, represented by Alison Fargis at Stonesong and to be published by Ten Speed Press. Follow Maggie on Twitter here!

What to Read This Week:

15 Authors Running Fantastic Book Promotions on Instagram (Diana Urban for BookBub): I’m a big believer that authors shouldn’t try to reinvent the wheel for their marketing campaigns. Instead, just find a few people in your genre who are doing it well (like these 5 authors who are killing it with authentic marketing), then observe, analyze, lather, rinse, and repeat.

What Barnes & Noble Doesn’t Get About Bookstores (David Sax for The New Yorker): “The key question for Riggio now is figuring out what purpose Barnes & Noble serves today. Amazon dominates the industry with low prices and a vast selection, and is even flirting with brick-and-mortar bookstores, having opened two in the past year. Independent bookstores—once assumed to be on their way to extinction—own the romantic notion of a bookstore as a place, like a church or a social club, where communities are nurtured. Barnes & Noble is stuck in the middle, a giant saddled with hundreds of huge stores, and an image of corporate sameness in a market that has increasingly come to treasure defiantly independent bookstores.”

17 Literary Home Accessories Every Book-Lover Should Own (Sadie Trombetta for Bustle): Christmas is coming! If you love a book lover, I highly recommend the library-scented candle and the books-shaped plates. Also, that Kate Spade collection with the watercolor books? Be still my leaping heart.

The Making of the Sqirl Cover, an Illustrated Story (Ali Slagle for Food52): Ever wondered how many iterations of a book cover happen behind-the-scenes before it’s released? This is a great illustrated look at how covers evolve and how competing opinions can be carefully managed. (P.S. This cover is so eye-catching!)

Plenty of Room on the Island (Seth Godin): “…it turns out that the real competition is inaction. Few markets have expanded to include everyone, and most of those markets (like books and music) have offerings where people buy more than one. This means that if there’s more good stuff, more people enter the market, the culture gets better, more good work is produced and enjoyed, more people enter the market, and on and on. So encouraging and promoting the work of your fellow artists, writers, tweeters, designers, singers, painters, speakers, instigators and leaders isn’t just the right thing to do, it’s smart as well.”

Cheers!

Get one free tip for reading more + living better each week!

Read, Eat, Drink: How to Impress a Publisher in Half a Second, Plus an Announcement!

How to get published

Read:

5 Ways to Impress a Book Publisher in Half a Second (Chad R. Allen): Yes, you really can impress a book publisher (or Literary Agent) in half a second. And it all comes down to (you guessed it) Google. As Allen writes: “Book deals are business partnerships, which means authors are not only artists but business partners. I Google authors’ names because I want to know something about them. And Google can tell me very quickly–in about half a second, actually–whether to keep my interest alive or walk away forever.” I do this same thing. In today’s world, it is absolutely essential to have an online presence. No ifs, ands, or buts about it.

The 4 Platform Secrets No One Has Told You (Carly Watters): “You’re not a satellite circling alone, you’re a compass pointing visitors to your brand. A vacant platform can be a sign of fear: are you afraid to follow other people because you’re afraid you won’t be any further ahead? It’s also a sign of disinterest: are you too “busy” for your brand? Then a publisher isn’t going to make time for you. Many of today’s success stories revolve around authors who have understood what their fans expect and want from them.”

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content (Mridu Khullar Relph of Buffer): “If you want your content to be shared and shared regularly, understanding the “why” and “how” behind social shares can go a long way in showing you how to craft the perfect post for your audience.” This is a long post, but it’s chock-full of information that will help you dig deeper into understanding the social environment of the Internet. Plus there’s good news buried in there: positive content trumps negative content when it comes to shareability. So keep up the cheer!

“Don’t Read Books!” A 12th Century Zen Poem (Maria Popova of Brain Pickings): Another wonderful find from the ever-interesting Maria Popova: a poem called “Don’t Read Books” written by Yang Wanli in the 12th century. It’s just what it sounds like: a plea to avoid the brain-rot of book-reading. “It might seem like a ridiculous notion to us today, loaded with heavy cultural irony, but it offers a poignant reminder that if books, which we presently worship as the most meditative form of media, were in the twelfth century what video games or Twitter are in the twenty-first, then a few dozen generations into the future — provided humanity still exists — the very forms we dismiss as spiritually worthless distractions today may come to be seen as the strongest anchors to the fabric of cultural history.”

Eat & Drink:

I’m handing the writing reins over to Jarrett, for a very awesome announcement:

Read More

Read, Eat, Drink: How Should Authors Tell Fans About Their Book?, Plus a Fourth of July Menu

How to get published

Read:

5 Real Reasons Agents Are So Darn Picky (Carly Watters): Agents are known for being “no” people. No, no, no, we say to query after query after query. But the funny thing is that we want to be “yes” people. But it needs to be a big enthusiastic “YES!” or no “yes” at all. As Carly Watters explains: “We’re picky because we have to be. We wouldn’t be able to stay in business unless we were choosy about everything we signed up.” Reason #1 on her list is especially important: We’re picky because every single person in the value chain–from the agent to the editor to the marketer to the bookstore buyer to the media producer to, ultimately, the reader–is also extremely picky.

5 Reasons Publishers LOVE Bloggers: Why Blogging Might Be Your Fastest Way to Secure a Book Deal (Chad R. Allen, Editorial Director for Baker Publishing Group, at MichaelHyatt.com): A big “amen!” to every single one of these reasons. As Allen writes: “Anyone who is serious about getting published should consider blogging. It’s a great way to build an audience, field-test ideas, cultivate social credibility, learn the publishing process, and hone your writing skills.”

When Reporters Write Books, Does The Times Win, Too? (Margaret Sullivan, Public Editor for The New York Times):  Well, here’s an interesting one. The case at hand is David Brooks’s new bestseller The Road to Character and his use of outbound links in his column. The links lead to his book’s website, where he invites readers to participate in further discussion and, if they’d like, to purchase his book. Apparently, some readers of the Times are “appalled” by this. Is his column relevant to the topic of his book? Yes. Would his book further an interested reader’s understanding of the topic? Yes. Did he mention his book in a conversational, unpushy way? Yes. It’s hard to see how this is harming readers rather than helping them find ways to learn more about the topic.

It’s interesting because this is a completely acceptable (and encouraged!) practice in nearly every single other media outlet–after all, David Brooks’s platform as an author is the column itself, and his book is an opportunity for his column readership to engage with him in a deeper, longer format (making them more likely to increase their devotion to reading his column and subscribing to the paper). Yet, the Times called foul. As the editorial page editor, Andrew Rosenthal says, “It’s tricky. Books are inherently a commercial enterprise.” (And what are newspapers? Both books and newspapers are commercial enterprises, but they are also in service to the public discourse. And you cannot serve the public well by ignoring a new, important contribution to a topic.)

Eat & Drink:

Is it possible that the Fourth of July is becoming our country’s second most important food holiday? We can all agree that Thanksgiving is THE holiday for thinking of nothing but what we’ll cook, how much we’ll eat, in what order, and with how many extra helpings, but I think the Fourth of July is racing hot for the #2 spot. I determine this ranking by counting how many days I’ve spent daydreaming about the food.

And now it’s been about 4 days of visions of perfectly charred brauts, sauced up ribs, and juicy tomatoes dancing in my head.  I think it’s safe to say my brain is more food matter than grey matter at this point.

Jarrett and I are off to the Leelanau Peninsula in northern Michigan for a long weekend, and we’ll be blissfully in the hands of superior cooks (and I’ll be blissfully facedown in a bowl of black bean salsa that I’ve been dreaming about for two years).

But if anyone else is still scrambling for menu ideas…

How about RIBS? Done 13 different ways on Bon Appétit.

Ribs recipe bon appetit

Read More

Read, Eat, Drink: How ClickHole Became the Best Thing on the Internet & a Rhubarb Gin Cocktail Recipe

Read:

How to get published

60+ Fantastic Email Newsletters to Read and Share (Courtney Seiter for Buffer): I love email newsletters because they’re such an effortless and fun way to learn new things. And this list is especially awesome, since it spans so many topics: general news, tech, marketing, design, photography, sports, food and beverage, general interesting-ness, and self-improvement (i.e. a lot of the topics I represent as an agent)! I really do not want to confess how many of these I signed up for. Let’s just say it was more than 2 and less than 20.

How ClickHole Became the Best Thing on the Internet (Dan Kois for Slate): “But the Atlantic reports that [The Onion] plans more independent site launches in the ClickHole mode, and according to Quantcast, the online traffic-measuring tool, ClickHole’s traffic has mostly held steady between 10 million and 15 million page views per month. Like many websites, ClickHole’s had game-changing mammoth viral hits; in November about 7 million people read what I believe to be ClickHole’s masterpiece, “’90s Kids Rejoice! The Spider Eggs They Used to Fill Beanie Babies Are Finally Hatching,” in part because at least a few social-Web visitors worried the threat was real. And as ClickHole has grown,  the site’s moved away from being a simple BuzzFeed parody; instead it’s become richer, weirder, a darker reflection of our own dark times.” Did any one else burst out laughing at the thought of spider eggs hatching in Beanie Babies? Way, way too good.

The Quick-and-Simple Guide to Getting Started with Video Content (Matt Aunger for Buffer): Video is a fabulous tool for connecting more deeply with your readers, because it creates an intimate, face-to-face, three-dimensional experience. (Why do you think Food Network stars, John Green, and other TV, YouTube, and movie stars manage to sell so many books?) Here’s the delightfully short guide to layering video into your existing platform without driving yourself nuts.

How to Repurpose Your Book or Blog Content for Profit and Promotion (Nina Amir on JaneFriedman.com): “As an author who has just produced or may be in the process of producing amazing amounts of content, you have a great advantage: You can turn all that content into money-making products. These ‘information products’ can provide you additional income and a business that revolves around your book. This strategy also works for long-time bloggers who are often sitting on as much information as a book would contain.”

Eat & Drink:

Over to Jarrett, for this gloriously delicious drink:

Rhubarb and gin cocktail recipe

Read More