How Recipe Writing is Changing, and How It’s Influencing Our Cooking

how to write a recipe

Jarrett and I made a pumpkin pie on Sunday night, even though I have all the finesse of a muppet when it comes to baking. We have pumpkin puree on the ceiling to prove it and everything.

I was nervous about making this recipe, because I could not, for the life of me, figure out how we were supposed to time it so that the filling would be freshly pureed and still warm at the exact moment that the crust would emerge from the oven, also still warm. I don’t blame the recipe—I blame myself.

Just kidding. I totally blame the recipe. I’m not going to say what cookbook it was, because I’ll end up with a pitchfork-wielding mob at my front door. But honestly, it shouldn’t take mental acrobatics and five re-readings to figure out how to time the prep and cooking of different components. This is exactly why I hate baking—every little step or misstep makes me paranoid that we’re headed straight for Doomsville. And even worse, so many recipe writers wipe their hands clean of sad sacks like me, who can’t unravel the mysteries of how to soften butter in the microwave without melting it. (I’ve decided I’m going to commission an entire book on this. Who wants a copy!?)

If you like to cook (and even if you don’t), you’ve probably read dozens of recipes in your lifetime. Hand-scrawled recipes, Googled recipes, carefully copyedited cookbook recipes, no-recipe recipes, lost-and-found recipes, recipes that don’t make any sense but that you’re going to try anyway, so help you god.

So, how should recipes be written? Is there a style guide? An editor-and-agent preferred format? A strict sequence of ingredient-listing and step-taking?

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Book Deal Announcement: The Add a Pinch Cookbook by Robyn Stone

Add a Pinch Balsamic Beef recipe
Photo via Robyn Stone, AddaPinch.com.

You know what’s fun? Announcement Day.

Announcement Day is the day that an author finally gets to announce to her readers that she’s been brewing up a book behind the scenes. It’s definitely one of the 6 moments to celebrate on a publishing journey.

We usually try to keep the book-brewing process (can I call it that? I’ve decided yes) under wraps until the publishing contract is signed. But since everything in publishing works at a slower pace, this can mean months of pent-up excitement with nary a soul to gush to. So, let the gushing finally begin! As Robyn Stone of Add a Pinch wrote in her announcement post:

I am writing a cookbook.

Lord have mercy, just typing those words thrills me and makes me a nervous wreck all at the same time!

The cookbook, being published by Clarkson Potter, is based on the blog and will be filled with brand-spanking new recipes (and a few favorites) that I think y’all are absolutely going to love!

Lord have mercy is right! Robyn and I had so much fun cooking up this book proposal, and I know this cookbook is going to be really special. Not only because it will have Robyn’s great stories throughout (you can practically hear the Southern twang when you read her writing!,) but also because her food is just so darn good.

So, as always, let’s talk about the food.

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Off to New Orleans We Go

Adventures are forever quote

It’s true–we’re taking a VACATION! To New Orleans. Only the #1 city on my travel bucket list. So I’m not insanely excited, at all. (Can you hear my annoyingly high-pitched squealing yet?)

It’s been so long since we’ve taken a long vacation just the two of us, and the thought of completely unplugging  when work has been so busy is a bit terrifying. (So much to do!) But if there’s any time in our lives that we need to pause and savor it’s right now, post-engagement, before we jump into full-on wedding planning, moving apartments, a new job for Jarrett, more travel for work for me, and one million other things.

So, in the interest of keeping our priorities in line during our trip…

Things we will be doing in New Orleans:

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Read, Eat, Drink: How to Impress a Publisher in Half a Second, Plus an Announcement!

How to get published

Read:

5 Ways to Impress a Book Publisher in Half a Second (Chad R. Allen): Yes, you really can impress a book publisher (or Literary Agent) in half a second. And it all comes down to (you guessed it) Google. As Allen writes: “Book deals are business partnerships, which means authors are not only artists but business partners. I Google authors’ names because I want to know something about them. And Google can tell me very quickly–in about half a second, actually–whether to keep my interest alive or walk away forever.” I do this same thing. In today’s world, it is absolutely essential to have an online presence. No ifs, ands, or buts about it.

The 4 Platform Secrets No One Has Told You (Carly Watters): “You’re not a satellite circling alone, you’re a compass pointing visitors to your brand. A vacant platform can be a sign of fear: are you afraid to follow other people because you’re afraid you won’t be any further ahead? It’s also a sign of disinterest: are you too “busy” for your brand? Then a publisher isn’t going to make time for you. Many of today’s success stories revolve around authors who have understood what their fans expect and want from them.”

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content (Mridu Khullar Relph of Buffer): “If you want your content to be shared and shared regularly, understanding the “why” and “how” behind social shares can go a long way in showing you how to craft the perfect post for your audience.” This is a long post, but it’s chock-full of information that will help you dig deeper into understanding the social environment of the Internet. Plus there’s good news buried in there: positive content trumps negative content when it comes to shareability. So keep up the cheer!

“Don’t Read Books!” A 12th Century Zen Poem (Maria Popova of Brain Pickings): Another wonderful find from the ever-interesting Maria Popova: a poem called “Don’t Read Books” written by Yang Wanli in the 12th century. It’s just what it sounds like: a plea to avoid the brain-rot of book-reading. “It might seem like a ridiculous notion to us today, loaded with heavy cultural irony, but it offers a poignant reminder that if books, which we presently worship as the most meditative form of media, were in the twelfth century what video games or Twitter are in the twenty-first, then a few dozen generations into the future — provided humanity still exists — the very forms we dismiss as spiritually worthless distractions today may come to be seen as the strongest anchors to the fabric of cultural history.”

Eat & Drink:

I’m handing the writing reins over to Jarrett, for a very awesome announcement:

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