How to get a book deal with your blog

How to go from blog to book–the 3 things publishers and literary agents look for in bloggers!


“Can you give me a number I should aim for?”

I could hear the hopefulness in her voice, the resolution to get started. I shifted in my desk chair and moved the phone to my other ear. I hate this question.

Now, don’t get me wrong: I loved this blogger and her writing. I’d admired her work for a long time, and it had been so much fun to finally talk to her and hear the behind-the-scenes of her blog.

But there was just one tiny problem.

Her author platform wasn’t big enough yet for a book deal.

from blog to book deal

She was doing all the right things—writing consistently, sharing her work, getting to know her readers and other influencers in her space. But I knew publishers would want her stats to be higher for a book deal, and I knew she would need to have a bigger readership to make a book successful.

I squirmed and gently suggested that she wait a little longer to pursue a book deal.

I knew she had a book in her, and I could just see how beautiful and inspiring it would be. But I also know I’m not doing anyone a service if we put a book out too early in an author’s career, before they have thousands of loyal fans who are clamoring to buy it. It’s worth doing a book at the right time in your career.

But how do you know if your blog can get you a book deal? How can you gauge whether you have enough readers to support a book? What are the blog traffic and social media numbers to aim for?

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The only program I’ll recommend for writers + bloggers

It’s Friday, and it’s summer, and probably the last thing on your mind is next week’s to-dos. Pepper is definitely checked out already:

literary agent book blog

(Job update: our local post office is hiring, and we’re helping Pepper work on her resume and cover letter so she can apply. Progress is slow. Hope is dwindling.)

Anyway, if you give me your ear for just 2 minutes on this pretty summer Friday, I want to tell you about one of my favorite things ever: Food Blogger Pro, which is closing for enrollment this coming Tuesday, the 27th.

If you don’t know Lindsay and Bjork of Pinch of Yum, they’re behind FBP, and they run one of the best blogs out there. Let’s pause on that thought: they run one of the best blogs out there. Not best food blogs, but best blogs, period. (And yes, FBP is great for all kinds of bloggers!)

I’ve worked with hundreds of bloggers, all who were already at the peak of their games, since by the time they get to me, we’re talking about publishing a book. I’ve read and scouted and sorted through thousands of blogs over the years, and there are only (and forgive me for saying it, but literally) 5 blogs I follow regularly, religiously, excitedly. Pinch of Yum is one of them.

And you know why? It’s not about the food. (But you should definitely eat this, because WEEKEND.

It’s because Lindsay and Bjork have what every blogger and writer wants:

an authentic voice + a big-time platform + integrity.

Lindsay and Bjork can teach you how to grow a blog and make a fantastic income from your writing, without having to be one of those shout-y, pushy marketing types who make the internet just plain annoying.

As you all know, I almost never recommend courses in this space. (Because the truth is: most “experts” out there aren’t experts. They’re just trying to brand themselves as experts. And part of my job is weeding out the true experts from the hyped-up, big-talkers.)

But I have the utmost respect for Food Blogger Pro because I’ve seen it produce dozens of top-tier bloggers who went on to get big book deals. Everybody who comes out of FBP, whether they’re a food blogger or blog about anything else under the sun, has that special mix of voice + platform + integrity. And I won’t name names, but probably some of your favorite authors have gone through FBP in the many years it’s been running.

And because I could shout about FBP from the rooftops all day, but I promised I’d only take up a few minutes of your precious Friday, here are just 2 more things I especially love about it:

  • Learn From The Best: Every writer and blogger I know dreams of making a full-time income from their words, but they don’t know how to get traffic or monetize their creative work. Every month, Pinch of Yum makes between $40,000 to $60,000 in income and receives over 4,000,000 page views. Why learn from someone else when you can learn from the best?
  • It’s a Surprisingly Great Deal: You get 300+ videos, access to a forum where you can ask more experienced bloggers anything (!), and discounts to tools you really need, like ConvertKit, Tailwind, SwankyPrints, and others. Also, because they’re overachievers, this year Lindsay and Bjork are also including their Edit Academy course (which teaches you how to make food videos and usually sells for $129) and Nutrifox (which is their nutrition labeling tool and costs $89/year) in FBP membership. Which by the way, costs only $29 per month. Which by the way, is less than I spend on treats for Pepper each month. Which by the way, results in no return whatsoever in my investment.

But enough from me–if you’re interested in learning more, you can read all about Food Blogger Pro here. If you decide it’s for you, you can use my link to get 10% off membership. I get a tiny percentage if you use my link; you get a great discount off the retail price; Pepper gets an allowance to buy treats. That’s a win-win-woof. (I couldn’t stop myself! Please forgive me.)

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How many followers do you need to get a book deal?

When you work in an industry like publishing, you tend to get the same questions over and over.

Where do I start with publishing my book?
How long will it take for my book to come out?
How much creative control will I have in the process?
How many followers do I need to get a book deal?

I hate to see authors feeling in the dark about these things, which is why I aim to build an archive right here to help shine a light into the sometimes mysterious workings of the publishing world.

So today, I’m answering that last question–how many followers do I need to get a book deal–over on Dianne Jacob’s blog!

how many followers to get a book deal

Here’s a little snippet, but head on over to her site to read the full piece. And while you’re there, take a poke around her archives. Dianne has an incredible wealth of information on cookbook writing and publishing!

So, how many followers do you need to get a book deal?

When I was an editor, my publishing house did one of the first blog-to-book cookbooks. We were only allowed to do one, because obviously, we had to wait and see if this “blog” thing was going to blow over.

Now, every one of my authors is a blogger or vlogger (except the chefs). It still amazes me how blogging can build deep and lasting relationships. Yet, too often, I get that inescapable question: How many blog followers is enough? How much traffic do you need to get a book deal?

Click here to read the rest of this piece on Dianne’s blog!

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What I’m Reading This Week

How to Stay Positive on Your Path to Getting a Book Published (Adrienne Proctor on The Write Life): This is a great, great post, because it’s a reminder that nothing worthwhile happens overnight. I think cultivating the skills of patience and persistence is just as important to success as a writer or blogger as plotting or character development skills. I believe in this so much I created a cute art print to remind me and others of it! Click here to download this free art print:

you can't rush something you want to last forever quote printable

This is Why You Should Still Buy Cookbooks in 2017 (Julie R. Thompson for The Huffington Post): This is a must-read for any author writing (or thinking about writing) a cookbook. As I always tell my authors: you need to give the reader something they simply can’t find on Google.

Book Promotion: Do This, Not That – February 2017 (Amy Collins on The Book Designer): If you’re not already following these “Do This, Not That” posts, you should! Why make your own mistakes if you can learn from the mistakes of others?

Authors: Think Twice Before Paying to Exhibit at Book Expo (BEA) (Jane Friedman): In summary: “BEA is a quality industry event, and it is a legitimate marketing and promotion opportunity. But for the majority of indie authors, it does not make sense to invest what are likely your limited resources in BEA.”

3 Keys to Finishing Your Book Once and For All (Chad Allen on Goins, Writer): Chad always has great posts with practical, compassionate advice for authors–here’s another great one on setting up a 3-step process that will help you finally get your book done.


What We’re Eating This Week

Home, sweet home. Let’s cook!

Monday: Very unfussy, no-recipe stuffed peppers, which I did not even cover in cheese. That was my Willpower Accomplishment of the week. And it gave me full permission to spend the entire meal telling Jarrett how much better the stuffed peppers would have been with cheese.

Tuesday: Pork ramen with stock made from our giant Virginia country ham. As Dorothy Parker said, “Eternity is a ham and two people.” Welcome to eternity.

Wednesday: Italian chopped salad, with extra salami. Life motto: It’s not a salad without salami.

Thursday: Root vegetable and sausage pie from Victuals. Mmm.

Friday: This cacio e pepe recipe, because my deep adoration of cacio e pepe was rekindled when we ate at The Shack in Staunton, VA. (Jarrett and I split a plate of the cacio e pepe during our main course, then I ordered another plate for myself as dessert. YOLO?)

Cheers!

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Why and How to Take a Writing Sabbatical

Happy Monday! I know that’s not a thing, but I so rarely pop in to say hi to you all on Mondays that I couldn’t resist. I hope everyone had a great weekend (we went camping!) and is feeling great about what’s on deck for the week ahead.

you can't rush something you want to last forever quote printable

Personally, I’m feeling fantastic about this week. And that’s because I’m changing up the routine.

I will be taking a blogging sabbatical for several weeks to do some much-needed refocusing and rebalancing.

This September I came back from our wedding and mini-moon blurry-eyed, blinking, wondering what’s next, yet still digging out from the to-dos that were pushed off for a year until after the wedding. We started a lot of sentences this year with “after the wedding,” and now that “after the wedding” has arrived, I feel like I need to shake off the head-down, just-get-it-done fog that’s been over me for much of this year. It’s time to resurface, look around, and get clear-eyed again.

It’s only September, but I’m already wondering where this year went. Maybe you are, too? Maybe you see the colors outside starting to change, but your eyes are pulled back to the computer screen before you can fully register them? Maybe you’re certain you don’t have time to stop and take a walk outside to enjoy the fall air? There’s so much to do, and walking isn’t very productive, right?

I hear you. I’ve spent most of the past year trying to maximize my output, and now that I’m finally over the hump and coasting down the hill, I want to hold on to that feeling a bit longer. I want a little more wind in my hair and a little less hunching over a screen.

a sabbatical break for writers

If you’re feeling that way, too, you might want to consider taking a sabbatical from writing, blogging, or other creative work. A sabbatical can teach you just as much as a work-packed month, and it will allow you to:

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